The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by adam james and Adam James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by adam james and Adam James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How To Construct Your Care Home Website Landing Pages So Families Actually Make An Enquiry!
Manage episode 274013850 series 2422029
Content provided by adam james and Adam James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by adam james and Adam James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode of the Care Home PR And Marketing podcast features Tobi Alli-Usman of Smooth Digital.
In this episode we delve into:
* What you must do when a family gets to your website or landing page via adverts such as Google pay per click - and you want families to take an action to convert them into a resident.
* What your online landing page from an advert should look like by using the correct text, video and images
* Why you should convey the USP of your care homes, and show how during Covid residents are being kept safe * How to build ‘lead triggers’ into landing pages so families actually get in touch!
* How, why, and when you should embed form submission boxes and options to download brochures. * Why ALL these lead triggers should be on 1 landing page.
* How, by increasing the rate of a family member getting in touch, you're reducing your cost per inquiry.
* Why for care and nursing homes you should be aiming for a 3% "click to lead" rate.
40 episodes
Share
Manage episode 274013850 series 2422029
Content provided by adam james and Adam James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by adam james and Adam James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode of the Care Home PR And Marketing podcast features Tobi Alli-Usman of Smooth Digital.
In this episode we delve into:
* What you must do when a family gets to your website or landing page via adverts such as Google pay per click - and you want families to take an action to convert them into a resident.
* What your online landing page from an advert should look like by using the correct text, video and images
* Why you should convey the USP of your care homes, and show how during Covid residents are being kept safe * How to build ‘lead triggers’ into landing pages so families actually get in touch!
* How, why, and when you should embed form submission boxes and options to download brochures. * Why ALL these lead triggers should be on 1 landing page.
* How, by increasing the rate of a family member getting in touch, you're reducing your cost per inquiry.
* Why for care and nursing homes you should be aiming for a 3% "click to lead" rate.
40 episodes
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Similar to Care Home PR And Marketing Masterclass Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
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