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E18: Katie Martell on what happens when social movements and brands collide
Manage episode 291261087 series 2875415
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Katie Martell, speaker, writer, documentary maker, and marketing expert, joins Mad Influence to talk about what happens when social movements and brands collide. We talk about how Katie carved out her career by being brutally honest, and as ready to critique the marketing industry as to champion it. We talk about the difference between genuine allyship versus co-opting a movement for a brand’s own gain. We discuss which brands miss the point, and which ones do it well. We also talk about the power of consumer activism, why you should never reduce an important movement to a hashtag, and deliberate some real world examples of both barriers and opportunities for change.
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Key topics
Woke-washing
Consumer activism
Brands and purpose
LGBTQ+
Black Lives Matter
Feminism
Workers rights and facial recognition software
Allyship
Employee branding
Diversity and inclusion
Where to find us
Guest: linkedin.com/in/katiemartell/ @KatieMartell on Twitter and katie-martell.com
Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/
This episode was recorded remotely with music by Joseph McDade
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