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Content provided by Daniel T Jester and Daniel Jester. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel T Jester and Daniel Jester or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Casting in the New Age of E-commerce with Clair Carter-Ginn of Forecast
Manage episode 292226752 series 2910620
Content provided by Daniel T Jester and Daniel Jester. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel T Jester and Daniel Jester or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Summary
This week Clair Carter-Ginn of Forecast Agency joins Daniel to discuss the post-pandemic era of e-commerce content, what that means for casting, and the efforts to expand representation that will shape content in the future.
Key Takeaways
- Some trends in casting we saw pre-pandemic, have accelerated now that studios are beginning to open up again.
- Content planning will be a huge benefit, with so many micro-channels of marketing all with specific content needs.
- Talent usage is as important as ever with so many diverse channels for content. Buy more usage than you think you may need.
- Influencer marketing and using relatable talent to share more than just product assets will continue to be a strategy, but bringing back more art director control as in person shoots start up.
- Diversity continues to be an important effort in casting, even with complicated sample availability. More and more brands are following the lead of other industries and making budgets to include more diverse talent.
Links & Resources
Creative Production Day by Henry Stewart Events
Additional Reading on Diversity in Fashion - Vogue Business
Glossary
DE&I - Diversity, Equity, and Inclusion
Usage - Modeling contracts usually have stipulations about how and where an image with the model can be used. Print and Ad Campaigns sometimes costs more than digital or social. This is negotiated up front as "usage"
Influencer Marketing - Using an individual with social media clout and/or large followings to represent a brand, not only in images but usually inclusive of their personality as well.
Law & Order - A long running fictional television series depicting the criminal justice system in NYC, known for its specific format, style, and easily recognizable intro and bumper sound effects
Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com
150 episodes
Share
Manage episode 292226752 series 2910620
Content provided by Daniel T Jester and Daniel Jester. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel T Jester and Daniel Jester or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Summary
This week Clair Carter-Ginn of Forecast Agency joins Daniel to discuss the post-pandemic era of e-commerce content, what that means for casting, and the efforts to expand representation that will shape content in the future.
Key Takeaways
- Some trends in casting we saw pre-pandemic, have accelerated now that studios are beginning to open up again.
- Content planning will be a huge benefit, with so many micro-channels of marketing all with specific content needs.
- Talent usage is as important as ever with so many diverse channels for content. Buy more usage than you think you may need.
- Influencer marketing and using relatable talent to share more than just product assets will continue to be a strategy, but bringing back more art director control as in person shoots start up.
- Diversity continues to be an important effort in casting, even with complicated sample availability. More and more brands are following the lead of other industries and making budgets to include more diverse talent.
Links & Resources
Creative Production Day by Henry Stewart Events
Additional Reading on Diversity in Fashion - Vogue Business
Glossary
DE&I - Diversity, Equity, and Inclusion
Usage - Modeling contracts usually have stipulations about how and where an image with the model can be used. Print and Ad Campaigns sometimes costs more than digital or social. This is negotiated up front as "usage"
Influencer Marketing - Using an individual with social media clout and/or large followings to represent a brand, not only in images but usually inclusive of their personality as well.
Law & Order - A long running fictional television series depicting the criminal justice system in NYC, known for its specific format, style, and easily recognizable intro and bumper sound effects
Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com
150 episodes
All episodes
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Similar to The E-commerce Content Creation Podcast
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Tony & Chelsea Northrup's photography podcast - dig deep into the history, science, and personalities of photography.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
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