Lauren Isaacson - Research Insights Into Informed Decisions

Productized

Lauren Isaacson is a market and user experience research consultant from Vancouver, British Columbia. She began her career doing research and brand strategy for digital ad agencies in Los Angeles, California, but left that world behind and gravitated towards a career in research after moving to Canada in 2009. Since then, she has been an in-house research team of one for Motion Canada and TELUS Digital, an interim leader of the market research department of BC's hydroelectric utility, a subcontractor for agencies such as Blink, Macadamian, and Applause, and a direct consultant for small start-ups, national organizations, and anything in-between. Time Notes: [1:58] How is Lauren taking adventures during this crazy year [3:12] 1% for the Planet: Lauren's a mission with the Environment [5:40] From the advertising world to Research [7:05] "I love what I do because I am good at it" [7:12] The birth of Curio design [8:00] What are the main needs of companies? Do you feel a big difference between small and big companies? [13:30] "People don't get how difficult it is to get get the right people, especially in B2B" [15:46] The difference between physical and digital products [18:12] Latest research trends and innovations [19:30] Chasing Rabbits - Turning Research Insights Into Informed Decisions. [21:50] Passions and projects, travels [22:20] Lauren's Bucket list Trip [23:58] "It's hard to have a good Work-Life when you love your job" [24:50] Plans for the future. [25:10] Q&A: What are the essential characteristics that someone who wants to start a business needs to have? Medium Post 👉 https://productized.medium.com/podcast-with-lauren-isaacson-875b5ed9f894