Opinion: Zellers Store-in-Store at HBC

The Retail Insider Podcast Network

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This week Craig and Lee talk about HBC's recent unveiling of a Zellers pop-up store-in-store in a Hudson's Bay store in Ontario. The discussion includes what's there and how it might be improved for a national rollout.

The Weekly podcast by Retail Insider Canada is available on Apple Podcasts, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

Discussed this episode:

• Zellers Store-in-Store Launches inside of Hudson’s Bay Location [Photos]
• Scoops Ahoy: A Bitchin’ Experiential Marketing Tactic by Baskin-Robbins [Photos]
• Hudson’s Bay Goes ‘Experiential’ at Massive Queen Street Flagship Store [Photos]

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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/