Entrepreneur Epic Fails: Business Blunders You Wouldn't Believe

Big Business Mistakes

Uncover Business Secrets & Ignite Growth: Join hosts Brandon and Kaelin Poulin on the Big Business Mistakes podcast as they reveal the keys to success in internal marketing, scaling a business, and dominating the media landscape. Packed with expert insights, master sales strategies, and real-life stories from successful entrepreneurs, this episode is your ticket to avoiding pitfalls, controlling customer acquisition, and achieving unstoppable business growth. Don't miss out on this transformative journey!

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I Can't Believe They Said That:

"No agency has ever outperformed our internal team." - Brandon Poulin

"You have to constantly elevate the activity and not more activity...the most leveraged, needle moving activity that you can do at any moment." -Brandon Poulin

Key Moments:

00:13:35-00:15:50: The importance of controlling acquisition for business growth and the shift from organic to paid advertising.

00:22:32-00:25:00: Emotional decision-making in business and the importance of knowing the numbers.

The Mistakes:

00:11:31: Not mastering customer marketing and sales, and relying too heavily on agencies for messaging and marketing.

00:18:08: Not understanding the economics of scaling a business and relying on episodic income events.

00:20:17-00:22:36: Not knowing the numbers and math behind customer acquisition cost, lifetime value, cashflow breakeven, and return on ad spend.

00:39:03-00:41:46: Delaying addressing contention and personnel issues in business.