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37. Profitable growth. Mirage, Miracle or Method?
Manage episode 397023752 series 3361976
This is a podcast about value creation, profitable growth and the client/agency relationship. Dom is joined by marketing consultant, David van Schaick and together they seek to equip marketers with methods to navigate the business desert.
Unless you were very blessed, doing business in 2023 was a little bit like being a camel in the Kalahari. It was hard. Hard for camels in the Kalahari, because apart from anything else, they are not a native species, so they don't know where to find waterholes.
Hard for us in business because tougher times are new to many of us.
So, we too struggle to find metaphorical waterholes - budgets to sustain our activities - but we did make it and that fact alone makes us stronger. Now the economists are telling us the year ahead is stagnant. So what should we do?
Listen to find out!
About David van Schaick
David was part of the leadership team that grew The Marketing Practice from provincial agency to global B2B powerhouse, working with many of the leading marketers in tech along the way. He now consults on marketing and strategy for clients and agencies both.
Links
Full show notes: Unicorny.co.uk
LinkedIn: David van Schaick | Dom Hawes | DVS Strategy
Sponsor: Selbey Anderson
Timestamped summary of this episode
00:02:37 – Introduction to David van Schaick
00:08:19 - The Evolution of B2B Marketing
00:09:46 - The Looming Threat to Marketing
00:12:58 - Impact of External Factors on Marketing
00:13:58 - The Value of Marketing in Long-Term Value Creation
00:15:23 - Adjacencies and Market Resilience
00:16:40 - Account-Based Marketing for Strategic Growth
00:17:41 - Marketing Beyond Advertising
00:22:04 - The Crisis in Business Organization
00:27:37 - The Changing Landscape of Marketing
00:28:28 - Evolving Agency Relationships
00:30:24 - Incentives and Commercial Models
00:33:01 - Shifting Business Models
00:37:40 - Navigating Uncertain Times
00:41:30 - Value of Experience in Business
00:42:12 - Technology's Impact on Productivity
00:43:32 - The Big Opportunity: Quality of Revenues
00:45:06 - Quality of Revenue and Pricing Strategy
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy
93 episodes
Manage episode 397023752 series 3361976
This is a podcast about value creation, profitable growth and the client/agency relationship. Dom is joined by marketing consultant, David van Schaick and together they seek to equip marketers with methods to navigate the business desert.
Unless you were very blessed, doing business in 2023 was a little bit like being a camel in the Kalahari. It was hard. Hard for camels in the Kalahari, because apart from anything else, they are not a native species, so they don't know where to find waterholes.
Hard for us in business because tougher times are new to many of us.
So, we too struggle to find metaphorical waterholes - budgets to sustain our activities - but we did make it and that fact alone makes us stronger. Now the economists are telling us the year ahead is stagnant. So what should we do?
Listen to find out!
About David van Schaick
David was part of the leadership team that grew The Marketing Practice from provincial agency to global B2B powerhouse, working with many of the leading marketers in tech along the way. He now consults on marketing and strategy for clients and agencies both.
Links
Full show notes: Unicorny.co.uk
LinkedIn: David van Schaick | Dom Hawes | DVS Strategy
Sponsor: Selbey Anderson
Timestamped summary of this episode
00:02:37 – Introduction to David van Schaick
00:08:19 - The Evolution of B2B Marketing
00:09:46 - The Looming Threat to Marketing
00:12:58 - Impact of External Factors on Marketing
00:13:58 - The Value of Marketing in Long-Term Value Creation
00:15:23 - Adjacencies and Market Resilience
00:16:40 - Account-Based Marketing for Strategic Growth
00:17:41 - Marketing Beyond Advertising
00:22:04 - The Crisis in Business Organization
00:27:37 - The Changing Landscape of Marketing
00:28:28 - Evolving Agency Relationships
00:30:24 - Incentives and Commercial Models
00:33:01 - Shifting Business Models
00:37:40 - Navigating Uncertain Times
00:41:30 - Value of Experience in Business
00:42:12 - Technology's Impact on Productivity
00:43:32 - The Big Opportunity: Quality of Revenues
00:45:06 - Quality of Revenue and Pricing Strategy
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy
93 episodes
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