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Jenny Griffo - From Non-Profit Worker to Multi-Million Dollar Success: The Inspiring Story of GRIFFO DISTILLERY
Manage episode 397083709 series 3545847
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Jenny Griffo worked in education and the non-profit sector building libraries in Southeast Asia and East Africa for Room to Read before pivoting in 2015 to co-founding and operating award-winning, community-focused Griffo Distillery in Petaluma, California. With no prior experience in sales or business, Jenny learned on-the-fly, grew multiple revenue streams, and navigated her and her husband's company to a multi-million dollar exit in 2023. Check them out on Instagram @griffodistillery
Listen in to her inspiring story as she shares the knowledge she gleaned from the process.
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Chapters
1. Jenny Griffo - From Non-Profit Worker to Multi-Million Dollar Success: The Inspiring Story of GRIFFO DISTILLERY (00:00:00)
2. Intro (00:00:20)
3. About Jenny Griffo (00:00:52)
4. What were you doing before starting Griffo Distillery? (00:01:50)
5. How did you go from non-profit to being an entrepreneur? (00:02:21)
6. Where did the spark to start a distillery come from? (00:03:53)
7. What did the distillery need that you brought from your non-profit background? (00:05:24)
8. How did you improve the distillery’s brand? (00:06:15)
9. What were the initial challenges you faced when pivoting from non-profit to opening a distillery? (00:08:05)
10. How did you reinvest in your business? (00:10:16)
11. What are your revenue streams at Griffo Distillery? (00:10:52)
12. Brandy and custom distillation (00:12:48)
13. What was the moment when you realized you were so happy you opened your distillery? (00:13:50)
14. Building a business with a heart connection (00:15:50)
15. What are you doing differently to other distilleries? (00:16:12)
16. How did you get the knowledge and skills for running distillery operations when you didn’t know? (00:16:50)
17. What has been the hardest setback you’ve faced in owning a distillery? (00:18:16)
18. Have you have any negative growth in your distillery? (00:21:05)
19. Leverage your skillsets in your second career (00:21:15)
20. How old were you when you started Griffo Distillery? (00:22:12)
21. How much capital did it require to start Griffo Distillery? (00:22:22)
22. What are ways that people can build partnerships with their business? (00:24:40)
23. What has been your favorite partnership to date? (00:27:25)
24. Advice for entrepreneurs (00:28:58)
25. Pivoting from a stable job to being an entrepreneur (00:30:25)
26. At what point did you decide that you wanted to sell your distillery? (00:33:21)
27. Selling Griffo Distillery (00:37:46)
28. Griffo Distillery Key Takeaways (00:39:40)
41 episodes
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