Deinfluencing: How do we Overcome Overconsumption?
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In this episode of the Keep it Controversial podcast, hosts Abigail Hakas and Jade Lombardo explore the impact of influencers on consumer behavior, primarily through overconsumption and microtrends. Reflecting on the rising trends of de-influencing and dupe culture, they attempt to unravel what ethical consumption truly entails in the age of online abundance.
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Our research for this episode was compiled from the following articles:
Influencer Marketing: https://harvardpolitics.com/the-influencer-revolution/
https://www.prsa.org/article/the-power-of-influencer-marketing
https://influencermarketinghub.com/influencer-marketing-statistics/
https://www.vox.com/recode/23197348/tiktok-ad-sponcon-influencers
https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers
https://www.buzzfeed.com/natashajokic1/mikayla-nogueira-tiktok-mascara
Overconsumption: https://www.teenvogue.com/story/were-getting-disillusioned-by-overconsumption-on-tiktok
https://www.facebook.com/business/news/insights/how-instagram-boosts-brands-and-drives-sales
Deinfluencers: https://www.theguardian.com/lifeandstyle/2023/feb/22/the-sudden-dawn-of-the-deinfluencer-can-online-superstars-stop-us-shopping
Music by Coma Studios on Pixabay
5 episodes