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4. Beyond The Checkbox: Embracing Real Diversity For Real Revenue
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Content provided by Christina Kay & Troy Sandidge, Christina Kay, and Troy Sandidge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christina Kay & Troy Sandidge, Christina Kay, and Troy Sandidge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Are brands harnessing the power of diversity? Are they keeping their commitments to DEIB best practices? Christina and Troy have a raw discussion about diversity and inclusion efforts in business and marketing.
Diversity is more than just a checkbox and shouldn't be utilized as a PR stunt. They expound on how business operations and marketing campaigns should integrate diversity more equitably and how diversity can be the catalyst to drive massive revenue and success if implemented the right way.
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Best Moments:
(00:40) The importance of feeling safe to give honest feedback in a company culture
(01:54) Calling out inauthentic diversity and inclusion language on websites and marketing
(06:09) How true commitment to diversity drives real business growth
(07:37) Being an ally goes deeper than changing logos for Pride Month
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Connect With Us:
Unfiltered Growth is an S3M original show, part of the Guru Podcast Network!
Connect with Christina Kay:
- LinkedIn
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- X/Twitter
Connect with Troy Sandidge:
- LinkedIn
- Instagram
- X/Twitter
Learn more about S3M
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