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LIFTS Episode 31 - Navigating Volatility | Core Health & Fitness CEO | Bryan O’Rourke
Manage episode 423811934 series 1936621
Discussing the current state of the commercial fitness industry, highlighting both volatility and evolution. Bryan O’Rourke, CEO of Core Health & Fitness joins us for the 31st episode of LIFTS with hosts Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks.
Throughout the interview they discuss the need for leaders to adapt and innovate to stay ahead of the curve, with Brian emphasizing the challenges of maintaining profitability in a rapidly changing market.
Topics discussed include:
- Near-term economic pressures and volatility in the fitness industry.
- Consolidation trends in the commercial club and supplier sectors.
- Evolving consumer behaviors and shifting motivations for fitness.
- Removing barriers to entry through innovative business models and programming.
- Long-term health and wellness macro trends despite short-term industry challenges.
ukactive Consumer Engagement Insight Report - https://www.ukactive.com/wp-content/uploads/2024/05/Consumer-Engagement-at-uka-On-the-road-to-Vision-2030.pdf
======================================================
Support fitness industry news by sponsoring future LIFTS episodes.
Contact us at marketing@escapefitness.com for advertising opportunities.
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)
======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
0:00 Intro
4:24 State of the global commercial fitness industry
9:44 Impact on the rise in interest rates have on new openings?
16:32 Embracing shifting consumer behaviours with at home fitness
19:43 Macro trends: Health and Wellness
24:13 ukactive consumer engagement insight report - the barriers to joining gyms
27:34 Final Thoughts
380 episodes
Manage episode 423811934 series 1936621
Discussing the current state of the commercial fitness industry, highlighting both volatility and evolution. Bryan O’Rourke, CEO of Core Health & Fitness joins us for the 31st episode of LIFTS with hosts Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks.
Throughout the interview they discuss the need for leaders to adapt and innovate to stay ahead of the curve, with Brian emphasizing the challenges of maintaining profitability in a rapidly changing market.
Topics discussed include:
- Near-term economic pressures and volatility in the fitness industry.
- Consolidation trends in the commercial club and supplier sectors.
- Evolving consumer behaviors and shifting motivations for fitness.
- Removing barriers to entry through innovative business models and programming.
- Long-term health and wellness macro trends despite short-term industry challenges.
ukactive Consumer Engagement Insight Report - https://www.ukactive.com/wp-content/uploads/2024/05/Consumer-Engagement-at-uka-On-the-road-to-Vision-2030.pdf
======================================================
Support fitness industry news by sponsoring future LIFTS episodes.
Contact us at marketing@escapefitness.com for advertising opportunities.
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness
Shop gym equipment: https://escapefitness.com/shop
View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK)
======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
0:00 Intro
4:24 State of the global commercial fitness industry
9:44 Impact on the rise in interest rates have on new openings?
16:32 Embracing shifting consumer behaviours with at home fitness
19:43 Macro trends: Health and Wellness
24:13 ukactive consumer engagement insight report - the barriers to joining gyms
27:34 Final Thoughts
380 episodes
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