I designed Hello Kitty

Witness History

In 1974 an unknown Japanese artist put pen to paper and created a character that would go on to be worth more than $80 billion.

The illustration was titled ‘Unknown White Cat’ but you will probably know it better as Hello Kitty.

The artist, Yuko Shimizu, designed Hello Kitty while she was working for the firm Sanrio.

Fast forward 50 years and Yuko’s friendly feline has been on a fair few adventures including going to space and becoming Japan’s ambassador for tourism.

Yuko tells Anoushka Mutanda-Dougherty the secrets behind Hello Kitty’s ‘cuteness’ and introduces her latest character, the stylish French bulldog Rebecca Bonbon.

Eye-witness accounts brought to life by archive. Witness History is for those fascinated by the past. We take you to the events that have shaped our world through the eyes of the people who were there. For nine minutes every day, we take you back in time and all over the world, to examine wars, coups, scientific discoveries, cultural moments and much more.

Recent episodes explore everything from football in Brazil, the history of the ‘Indian Titanic’ and the invention of air fryers, to Public Enemy’s Fight The Power, subway art and the political crisis in Georgia. We look at the lives of some of the most famous leaders, artists, scientists and personalities in history, including: visionary architect Antoni Gaudi and the design of the Sagrada Familia; Michael Jordan and his bespoke Nike trainers; Princess Diana at the Taj Mahal; and Görel Hanser, manager of legendary Swedish pop band Abba on the influence they’ve had on the music industry. You can learn all about fascinating and surprising stories, such as the time an Iraqi journalist hurled his shoes at the President of the United States in protest of America’s occupation of Iraq; the creation of the Hollywood commercial that changed advertising forever; and the ascent of the first Aboriginal MP.

(Photo: Hello Kitty. Credit: Getty Images)