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Deep Dive Into Contribution Margin and Why It's Important in Marketing
Manage episode 429312860 series 3326885
Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, is back to talk about contribution margin and its importance in marketing and business operations. Listen to this episode as Caden Thompson, our Google Ads Strategist, sits down with Nathan in this deep dive about contribution margin. Learn more about:
What contribution margin is
The three types of contribution margin and which one to track for eCommerce
Methods for tracking contribution margin
The relationship between contribution margin and other KPIs
Connect with Nathan Perdriau and Blue Sense Digital here:
Blue Sense Digital website: https://www.bluesensedigital.com.au/
Related videos:
π₯ The Move to a One-Click World and How Itβs Changing the Agency Space:
β’ π₯ The Move to a One-Click World and H...
0:00 Intro
0:25 Deep Dive Into Contribution Margin and Why Its Important in Marketing
1:55 What is contribution margin?
5:33 How to start if you have a lot of products
12:10 Methods for tracking contribution margin
13:16 eCommerce Discounting Model
π Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
π Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
π Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
π₯ Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
π WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://sol8.com/ap/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
Connect with Kasim here: https://smartlink.metricool.com/publi...
β¬οΈοΈ You can find us here β¬οΈοΈ:
Website: https://sol8.com/
#googleads #digitalmarketing #googleadsbestpractices #ppc
438 episodes
Manage episode 429312860 series 3326885
Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, is back to talk about contribution margin and its importance in marketing and business operations. Listen to this episode as Caden Thompson, our Google Ads Strategist, sits down with Nathan in this deep dive about contribution margin. Learn more about:
What contribution margin is
The three types of contribution margin and which one to track for eCommerce
Methods for tracking contribution margin
The relationship between contribution margin and other KPIs
Connect with Nathan Perdriau and Blue Sense Digital here:
Blue Sense Digital website: https://www.bluesensedigital.com.au/
Related videos:
π₯ The Move to a One-Click World and How Itβs Changing the Agency Space:
β’ π₯ The Move to a One-Click World and H...
0:00 Intro
0:25 Deep Dive Into Contribution Margin and Why Its Important in Marketing
1:55 What is contribution margin?
5:33 How to start if you have a lot of products
12:10 Methods for tracking contribution margin
13:16 eCommerce Discounting Model
π Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
π Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
π Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
π₯ Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
π WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://sol8.com/ap/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
Connect with Kasim here: https://smartlink.metricool.com/publi...
β¬οΈοΈ You can find us here β¬οΈοΈ:
Website: https://sol8.com/
#googleads #digitalmarketing #googleadsbestpractices #ppc
438 episodes
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