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What is a White Paper?
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Continuing our series exploring different types of content produced for B2B marketing, our trio of brave buccaneers turn their spyglasses on the noble white paper. White papers are important pieces of long-form writing that can be used for technical deep-dives, thought leadership, or how-to guides. But how are they created, and how do they tie into an overall marketing plan?
Tune in to this episode and let our pungent pirates scrape away the barnacles of beffudlement, as they explain exactly what a white paper is, and how you can get one!
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