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Manage episode 436841422 series 2142655
A product needs to fit into someone’s life seamlessly in order for it to be bought, and it’s the job of the advertiser to show exactly how the item in question will fit into a life. On today's show: 5 crucial insights advertisers know about us (that we perhaps don't know about ourselves).
Here's a preview:
[1:00] Examining our clutter problem through metaphor (bathtub, baby!)
[9:00] Selling isn't about emotion; it's about seduction
[13:00] We humans are animals, and animals are evolutionarily primed to heed warnings
[15:00] Curiosity versus urgency: Both emotional states convert!
[21:00] How companies slowly but surely increase market share, plus: here's what happens when a product differentiates itself on eco-friendliness
[26:00] Insider advertising works!
Resources mentioned:
The Hidden Clutter Creator Right Under Your Nose (via Your House Machine on Substack)
- This show is listener-supported. Thank you for supporting!
- Join our (free!) Facebook community here.
- Find your tribe. Sustainable Minimalists are on Facebook, Instagram + Youtube @sustainableminimalists
- Say hello! MamaMinimalistBoston@gmail.com.
548 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on August 29, 2024 12:11 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 436841422 series 2142655
A product needs to fit into someone’s life seamlessly in order for it to be bought, and it’s the job of the advertiser to show exactly how the item in question will fit into a life. On today's show: 5 crucial insights advertisers know about us (that we perhaps don't know about ourselves).
Here's a preview:
[1:00] Examining our clutter problem through metaphor (bathtub, baby!)
[9:00] Selling isn't about emotion; it's about seduction
[13:00] We humans are animals, and animals are evolutionarily primed to heed warnings
[15:00] Curiosity versus urgency: Both emotional states convert!
[21:00] How companies slowly but surely increase market share, plus: here's what happens when a product differentiates itself on eco-friendliness
[26:00] Insider advertising works!
Resources mentioned:
The Hidden Clutter Creator Right Under Your Nose (via Your House Machine on Substack)
- This show is listener-supported. Thank you for supporting!
- Join our (free!) Facebook community here.
- Find your tribe. Sustainable Minimalists are on Facebook, Instagram + Youtube @sustainableminimalists
- Say hello! MamaMinimalistBoston@gmail.com.
548 episodes
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