The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Content provided by Robert Cristobal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robert Cristobal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Why Virtual Reality Will Change How We Consume & Design Content
MP3•Episode home
Manage episode 153675576 series 1097791
Content provided by Robert Cristobal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robert Cristobal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
I have read from an article in marketingmag.com.au that Facebook’s VP of engineering, Cory Ondrejka is in the works with Oculus Rift to bring virtual reality to a billion people. Now, let’s pause for a while there. A couple of days ago I was trying the Samsung Gear VR, and I was like a kid enjoying a new toy that Santa just dropped five months ahead of Christmas. And I have to tell you; I’m no Samsung fan but the technology embedded on that piece of gear made me experience content in a whole new way. And what happened next was a completely odd realization that I might need to shift my focus soon if not now to creating content that can be experienced in this platform. Yes I am a storyteller, and I might have some level of competence in this area but after experiencing the Oculus technology, I am just amazed at the possibilities that are endless if I am to tell a story in a virtual reality space. Content production for marketing has evolved throughout the years, and the content that was able to provide the most unique experience to the user ends up being the most consumed content. I know how human beings are capable of making a dent in the universe, and probably as I speak, a more advanced technology is being designed - one that would surpass virtual reality. But just the idea of being able to design and consume content that makes the user almost feel and be at the center of that content? That is huge. And I am seeing more storytellers and marketers getting their hands busy on VR, and already in our community here in Singapore, there is already a lot of talk out on the streets on how the real estate business can benefit from virtual reality. And I agree. Imagine having a potential client walk through a property in virtual space? That is a lot better than looking at static images, even videos. So where does this place us marketers? I guess it would be a big challenge but a very fruitful one to those who will be brave enough to start designing content for this platform. Are you up for the shift? Will you be keen to experience content in virtual reality? Subscribe to our blog! |
…
continue reading
3 episodes
MP3•Episode home
Manage episode 153675576 series 1097791
Content provided by Robert Cristobal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robert Cristobal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
I have read from an article in marketingmag.com.au that Facebook’s VP of engineering, Cory Ondrejka is in the works with Oculus Rift to bring virtual reality to a billion people. Now, let’s pause for a while there. A couple of days ago I was trying the Samsung Gear VR, and I was like a kid enjoying a new toy that Santa just dropped five months ahead of Christmas. And I have to tell you; I’m no Samsung fan but the technology embedded on that piece of gear made me experience content in a whole new way. And what happened next was a completely odd realization that I might need to shift my focus soon if not now to creating content that can be experienced in this platform. Yes I am a storyteller, and I might have some level of competence in this area but after experiencing the Oculus technology, I am just amazed at the possibilities that are endless if I am to tell a story in a virtual reality space. Content production for marketing has evolved throughout the years, and the content that was able to provide the most unique experience to the user ends up being the most consumed content. I know how human beings are capable of making a dent in the universe, and probably as I speak, a more advanced technology is being designed - one that would surpass virtual reality. But just the idea of being able to design and consume content that makes the user almost feel and be at the center of that content? That is huge. And I am seeing more storytellers and marketers getting their hands busy on VR, and already in our community here in Singapore, there is already a lot of talk out on the streets on how the real estate business can benefit from virtual reality. And I agree. Imagine having a potential client walk through a property in virtual space? That is a lot better than looking at static images, even videos. So where does this place us marketers? I guess it would be a big challenge but a very fruitful one to those who will be brave enough to start designing content for this platform. Are you up for the shift? Will you be keen to experience content in virtual reality? Subscribe to our blog! |
…
continue reading
3 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.