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020: How to Boost Your Professional PR Reputation

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Manage episode 176383613 series 1125012
Content provided by Lesley from Pitch Graphic Design and Lesley Luce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lesley from Pitch Graphic Design and Lesley Luce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On this episode of Pitching PR, I get the opportunity to speak with Crosby Noricks, the founder and director of PR Couture. We discuss ways in which PR professionals can boost their reputation. Specifically, we talk about branding and raising your profile by applying to PR awards.

Growing up, Crosby loved fashion and wanted to find a way to incorporate that into her career. She found that PR was the best way to pursue her interests and particularly enjoyed creating business strategies. Her successful digital and traditional marketing track record include leading both in-house and large agency teams where she got to spearhead the social and digital footprint for brands like Charlotte Russe, Creative Nail Design (CND) and Sutter Home. She created PR Couture, a platform where she could pursue her specific interest, which was and is Fashion PR. Join us as she describes her professional journey and how PR Couture has boosted her professional profile.

Topics:

  • Thinking about/pursuing long-term career goals
  • Personal branding online and offline
  • How to build your professional reputation
  • Thinking of reputation building as delivering value
  • Launching the Bespoke Communication Awards and why awards play a role in branding
  • Tips for streamlining the application process for awards
  • Repurposing content to your advantage
  • Elevating your reputation through generosity

Resources:

PR Couture

PR Couture email

Bespoke Communication Awards

Crosby Noricks’ Website

PR Couture on Instagram

info@thebespokeawards.com

  continue reading

54 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on July 02, 2020 05:08 (4y ago). Last successful fetch was on May 27, 2020 18:24 (4y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 176383613 series 1125012
Content provided by Lesley from Pitch Graphic Design and Lesley Luce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lesley from Pitch Graphic Design and Lesley Luce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On this episode of Pitching PR, I get the opportunity to speak with Crosby Noricks, the founder and director of PR Couture. We discuss ways in which PR professionals can boost their reputation. Specifically, we talk about branding and raising your profile by applying to PR awards.

Growing up, Crosby loved fashion and wanted to find a way to incorporate that into her career. She found that PR was the best way to pursue her interests and particularly enjoyed creating business strategies. Her successful digital and traditional marketing track record include leading both in-house and large agency teams where she got to spearhead the social and digital footprint for brands like Charlotte Russe, Creative Nail Design (CND) and Sutter Home. She created PR Couture, a platform where she could pursue her specific interest, which was and is Fashion PR. Join us as she describes her professional journey and how PR Couture has boosted her professional profile.

Topics:

  • Thinking about/pursuing long-term career goals
  • Personal branding online and offline
  • How to build your professional reputation
  • Thinking of reputation building as delivering value
  • Launching the Bespoke Communication Awards and why awards play a role in branding
  • Tips for streamlining the application process for awards
  • Repurposing content to your advantage
  • Elevating your reputation through generosity

Resources:

PR Couture

PR Couture email

Bespoke Communication Awards

Crosby Noricks’ Website

PR Couture on Instagram

info@thebespokeawards.com

  continue reading

54 episodes

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