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The Digital Gap Between Pharma and Other Industries
MP3•Episode home
Manage episode 177985159 series 1418372
Content provided by John Mack Previously Pharmaguy and John Mack. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Mack Previously Pharmaguy and John Mack or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brain Fox, Senior Partner at McKinsey, talks about how the pharma industry lags other industries in its investment in digital technology and in testing the effectiveness of its digital marketing campaigns.
…
continue reading
18 episodes
MP3•Episode home
Manage episode 177985159 series 1418372
Content provided by John Mack Previously Pharmaguy and John Mack. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Mack Previously Pharmaguy and John Mack or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brain Fox, Senior Partner at McKinsey, talks about how the pharma industry lags other industries in its investment in digital technology and in testing the effectiveness of its digital marketing campaigns.
…
continue reading
18 episodes
All episodes
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