Designing Effective Sales Offers with Kim Krause Schwalm

INspired INsider Podcast

Today we have Kim Krause Schwalm, one of the top direct response copywriters. She has worked in the industry for more than 25 years creating breakthrough copy for companies like Boardroom, National Geographic, Healthy Directions, Rodale, Soundview, and many more.

Kim was integral in launching a nutritional supplement company Healthy Directions that went on to become a multi-million dollar business within the first few years, she was the first female copywriter to have a control at Boardroom.

Here’s a glimpse of what you’ll learn:

• [1:05] Jeremy introduces his guest, Kim Krause.
• [2:30] What did the alternative health space look like when Kim got started?
• [6:00] Taking risks and getting permission to fail.
• [15:00] Advice for new copywriters.
• [17:30] What goes into writing a good renewal?
• [29:00] A great initial offer.
• [32:00] Lessons learned from working with legends like Jay Abraham and others.
• [39:30] How did Healthy Directions come about? What were the lessons learned?
• [45:00] Kim talks about when she got the chance to write for Boardroom.
• [48:00] The power of working together.
• [50:00] The challenge of navigating family and business.
• [56:00] Research as a secret weapon.

In this episode…

What does it take to connect with your customer base in a way that grabs their attention? How can business leaders like you design irresistible sales offers? On this episode of Inspired Insider, you’ll hear from sales copywriter extraordinaire Kim Krause Schwalm. Kim opens up and shares from her years of experience and expertise as a successful sales copywriter. She touches on topics like taking risks, advice for new copywriters, writing a compelling renewal, what makes a good initial offer, lessons she learned from legends like Jay Abraham, and so much more! You don’t want to miss this exciting and interesting episode with Kim.

As a business leader, you want your sales and marketing teams to think outside of the box and stretch themselves creatively. What are you doing to encourage and cultivate an environment where creativity can flourish? On this episode of Inspired Insider, Kim Krause Schwalm explains how she was given the opportunity early on in her career to take risks. It was communicated to her by her superiors that if she did end up failing in an endeavor to push herself creatively, that would be understandable. She was given permission to fail. What could that sort of license produce in your company? Learn more as Kim expands on this topic and more on this episode!

What does it take to succeed as an inexperienced sales copywriter in today’s marketplace? Do you have to go out there and make a big splash or is there another strategy to get noticed and make a name for yourself? On this episode of Inspired Insider, sales expert and experienced copywriter Krim Krause Schwalm provides some helpful tips and insights for new copywriters who are just getting started in their career. One helpful tip Kim shares are for copywriters to consider taking a more conservative approach to their sales campaigns as they first start out. Once they’ve become skilled and experienced on the basics, that would be a good time to start pushing the envelope. If you’d like to hear more on this subject from Kim, make sure to catch this episode!

One of the best ways to succeed in creating irresistible sales offers is to think like a consumer. What appeals to you and people you know? Which sales offers grab your attention and make you feel like you’ve found a product or service that will address your needs or wants? On this episode of Inspired Insider, Kim Krause Schwalm explains how she has crafted compelling sales offers in her career as a successful sales copywriter. Kim dives into detail about what it takes to write a good renewal and she shares examples of great initial offers she has helped businesses advertise. What lessons and tips can you walk away with from Kim’s story? Find out on this fascinating episode!

How were you able to hone your craft and become successful in your business career? Did you have the best training available? Did you educate yourself? How will others in your field rise up to the level of success you currently enjoy? On this episode of Inspired Insider, Kim Krause Schwalm conveys the impact that learning from experts and mentors in her field have had on her over the years. Kim also explains how she has not taken that investment from others for granted, she has also taken the time to pour into younger sales copywriters as they have entered into the workforce. Let Kim’s encouraging story motivate you and help you consider how you can leave a positive influence on the lives of others!

Resources Mentioned on this episode

• www.kimschwalm.com
• www.themarketingsuperpower.com
• www.linkedin.com/in/kim-krause-schwalm
• www.facebook.com/Kim-Krause-Schwalm-copywriting
• www.healthydirections.com
• www.boardroomlimited.com

Sponsor for this episode

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.