))
15: How Can Mobile Apps Fuel Fan Engagement? w/ James Royer
Archived series ("Inactive feed" status)
When?
This feed was archived on July 08, 2018 22:12 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 191582658 series 1521378
Content provided by Justina Perro: Content Marketer | Senior Manager at Localytics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justina Perro: Content Marketer | Senior Manager at Localytics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
NFL fans are already obsessed with their hometown team. So how do teams go about increasing the engagement of a radical fanbase even more?
That’s a question that James Royer, the Director of Digital Media & Strategy of the Kansas City Chiefs, seeks to answer every day. James is in his third season with the Chiefs where he oversees their social media digital content strategy as well as the team’s Mobile App.
The focus of this episode of Appy Hour is the Chiefs App: the role it plays in fan engagement, how it drives content consumption, and what the future of the app experience will look like in Arrowhead Stadium.
19 episodes
Share
