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Interview - 03 - Jason Falls, CEO of Conversation Research Institute & Author - Inbound Nation Podcast
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Jason Falls
CEO & Founder of the Conversation Research Institute
About Jason
Jason Falls has been helping brands connect with online audiences for 25 years. A thought leader in the social media and digital marketing space, Falls leads digital and social strategy for Cornett, a full-service advertising agency based in Lexington, Ky. He is a dynamic and entertaining public speaker and a leading practitioner and analyst in the social listening and social intelligence space.
Falls is most widely known as the man who founded Social Media Explorer, one of the most widely read social media marketing blogs in the world, and the co-author of two books, including the best-selling No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing. But is his innovation in the social listening space that produced his most impactful work — the founding of The Conversation Research Institute, a think-tank and consumer research company that mines online conversations for customer insights.
Some people have called him a social media expert, innovative and influential. His work has touched a number of large brands including Rawlings Sporting Goods, Maker’s Mark, AT&T, Jim Beam, CafePress, Fireball Whisky, Over, Sealy, Buffalo Trace, Valvoline and Humana, to name a few. He also speaks on broad digital marketing topics like social media strategy, content marketing strategy and digital marketing measurement.
Away from work, he is a die-hard fan of his alma maters (West Virginia University and Morehead State University) and the Pittsburgh Pirates, a fledgling humor writer and bourbon connoisseur. He and his two amazing children live in Louisville, Ky.
How to gain insight to the social voice when it could be 65,000 conversations strong…
Jason Falls explores social media conversations and the wealth of information to be mined as a result he covers examples from case studies like Dirt Devil to a hotel chain that got feedback socially just for changing their shampoo. Jason covers:
- The Open Web on Data Collection Via Social Media Platforms
- Multiple Case Studies
- What about traditional market research?
- Mining Conversations through product insight, experience insight and messaging insight
- Jason talks about his books including the best-selling No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing & Rebel’s Guide To Email Marketing
- How should Marketing Automater’s use email?
- All subscribers are not the same and more …
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