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The Queen of Poo

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Content provided by CNBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CNBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Suzy Batiz had failed twice in the world of business, but she would not be deterred. A decade ago, Batiz developed an oil-based spray to conquer the one thing she hates more than anything else in the world: the smell of bathroom odor. She named her product Poo-Pourri. Annual revenues top $45 million. However, all that success was nearly flushed away by critical mistakes and a heavily marketed copycat. Learn how Batiz avoided a third bankruptcy. For one thing, she refused to be defeated, but also she believes Poo-Pourri “was already alive” before she thought of it. I’m not kidding, she really thinks that. This is not your typical multimillionaire entrepreneur…

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18 episodes

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The Queen of Poo

Strange Success with Jane Wells

62 subscribers

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Manage episode 198035855 series 1930902
Content provided by CNBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CNBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Suzy Batiz had failed twice in the world of business, but she would not be deterred. A decade ago, Batiz developed an oil-based spray to conquer the one thing she hates more than anything else in the world: the smell of bathroom odor. She named her product Poo-Pourri. Annual revenues top $45 million. However, all that success was nearly flushed away by critical mistakes and a heavily marketed copycat. Learn how Batiz avoided a third bankruptcy. For one thing, she refused to be defeated, but also she believes Poo-Pourri “was already alive” before she thought of it. I’m not kidding, she really thinks that. This is not your typical multimillionaire entrepreneur…

  continue reading

18 episodes

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