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McKinsey Translators or Market Researchers?
Manage episode 198314060 series 1523101
Content provided by Research Rockstar Training & Staffing and Research Rockstar Training. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Research Rockstar Training & Staffing and Research Rockstar Training or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In a February 2018 HBR article, McKinsey identifies potential demand for millions of "translators." But look at the definition: sounds like market research & insights. So what is the difference between a market research and insights professional and a "translator"? And is an "analytics" professional more qualified to pursue this career path than an "insights" professional? In this conversation, Kathryn discusses the one key thing you need to do in order to be credibly positioned for this new career path scenario.
100 episodes
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Manage episode 198314060 series 1523101
Content provided by Research Rockstar Training & Staffing and Research Rockstar Training. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Research Rockstar Training & Staffing and Research Rockstar Training or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In a February 2018 HBR article, McKinsey identifies potential demand for millions of "translators." But look at the definition: sounds like market research & insights. So what is the difference between a market research and insights professional and a "translator"? And is an "analytics" professional more qualified to pursue this career path than an "insights" professional? In this conversation, Kathryn discusses the one key thing you need to do in order to be credibly positioned for this new career path scenario.
100 episodes
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Similar to Conversations for Research Rockstars
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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continue reading
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continue reading
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continue reading
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