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#083: KPIs in the Absence of a Clear Conversion with Amy Sample

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Manage episode 198777208 series 62283
Content provided by Tim Wilson, Michael Helbling, Moe Kiss, Val Kroll, and Julie Hoyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Wilson, Michael Helbling, Moe Kiss, Val Kroll, and Julie Hoyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Raise your hand if you work for a company that sells exclusively low-consideration products and only sells them online. Anyone? Anyone? We only see a couple of hands out there. For all the rest of you, this episode might be of interest. We sat down with Amy Sample — Senior Director of Consumer Insights and Strategy at PBS by day, president of the DAA board by night — to discuss approaches for effective digital measurement in the absence of a clear online conversion. That challenge doesn’t get much bigger than in the mission-driven, not-for-profit world of public television! After listening to this episode, you may actually feel like you have it easy!

For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

  continue reading

251 episodes

Artwork
iconShare
 
Manage episode 198777208 series 62283
Content provided by Tim Wilson, Michael Helbling, Moe Kiss, Val Kroll, and Julie Hoyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Wilson, Michael Helbling, Moe Kiss, Val Kroll, and Julie Hoyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Raise your hand if you work for a company that sells exclusively low-consideration products and only sells them online. Anyone? Anyone? We only see a couple of hands out there. For all the rest of you, this episode might be of interest. We sat down with Amy Sample — Senior Director of Consumer Insights and Strategy at PBS by day, president of the DAA board by night — to discuss approaches for effective digital measurement in the absence of a clear online conversion. That challenge doesn’t get much bigger than in the mission-driven, not-for-profit world of public television! After listening to this episode, you may actually feel like you have it easy!

For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

  continue reading

251 episodes

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