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Does Customer Effort Score Trump Net Promoter Score?

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Archived series ("Inactive feed" status)

When? This feed was archived on April 15, 2019 02:08 (5y ago). Last successful fetch was on March 01, 2019 12:23 (5y ago)

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Manage episode 199082202 series 94254
Content provided by Tema Frank. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tema Frank or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Matt Dixon makes a compelling case in his book, The Effortless Experience, that the popular Net Promoter Score (NPS) is nowhere near as useful as it claims to be. When Bain & Co. introduced the NPS score they called the question “Would you refer us to a friend” the “ultimate question”; the only one you…

The post Does Customer Effort Score Trump Net Promoter Score? appeared first on Frank Reactions.

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112 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on April 15, 2019 02:08 (5y ago). Last successful fetch was on March 01, 2019 12:23 (5y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 199082202 series 94254
Content provided by Tema Frank. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tema Frank or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Matt Dixon makes a compelling case in his book, The Effortless Experience, that the popular Net Promoter Score (NPS) is nowhere near as useful as it claims to be. When Bain & Co. introduced the NPS score they called the question “Would you refer us to a friend” the “ultimate question”; the only one you…

The post Does Customer Effort Score Trump Net Promoter Score? appeared first on Frank Reactions.

  continue reading

112 episodes

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