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The Outline CEO Josh Topolsky: Online ads are stuck in the '90s (Recode Media with Peter Kafka)
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When? This feed was archived on October 06, 2023 21:15 (). Last successful fetch was on April 25, 2023 13:04 ()
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Manage episode 205616238 series 1461907
Josh Topolsky, CEO and editor in chief of The Outline, talks with Recode's Peter Kafka about the importance of good internet-native design for both advertising and editorial content. Topolsky dismisses the idea that everything publishers put out will move behind paywalls, arguing instead that when ads are well done, they can engage readers and support free content. Most of the time, though, online media companies have forced boring ads on their audiences, who have learned to ignore them. He also talks about his past life as a music producer, picking a fight with Mike Bloomberg, and what it's like to raise money when you have a reputation as someone who can be difficult to work with.
Learn more about your ad choices. Visit megaphone.fm/adchoices
257 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on October 06, 2023 21:15 (). Last successful fetch was on April 25, 2023 13:04 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 205616238 series 1461907
Josh Topolsky, CEO and editor in chief of The Outline, talks with Recode's Peter Kafka about the importance of good internet-native design for both advertising and editorial content. Topolsky dismisses the idea that everything publishers put out will move behind paywalls, arguing instead that when ads are well done, they can engage readers and support free content. Most of the time, though, online media companies have forced boring ads on their audiences, who have learned to ignore them. He also talks about his past life as a music producer, picking a fight with Mike Bloomberg, and what it's like to raise money when you have a reputation as someone who can be difficult to work with.
Learn more about your ad choices. Visit megaphone.fm/adchoices
257 episodes
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