The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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61: Jeff Rosenblum, Why Your Brand Must Empower (Not Interrupt!)
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Manage episode 205956439 series 1919419
Content provided by Dustin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dustin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Watching TV used to mean watching commercials. But today, we’re either bingeing on commercial-free platforms like Netflix and Amazon or turning to our smartphones when the commercials play. Research shows that 89% of TV ads are ignored today. So what does this mean for the brands who can no longer interrupt us with their messaging?
…
continue reading
See omnystudio.com/listener for privacy information.
108 episodes
MP3•Episode home
Manage episode 205956439 series 1919419
Content provided by Dustin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dustin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Watching TV used to mean watching commercials. But today, we’re either bingeing on commercial-free platforms like Netflix and Amazon or turning to our smartphones when the commercials play. Research shows that 89% of TV ads are ignored today. So what does this mean for the brands who can no longer interrupt us with their messaging?
…
continue reading
See omnystudio.com/listener for privacy information.
108 episodes
All episodes
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