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Close Variants
Archived series ("Inactive feed" status)
When? This feed was archived on June 26, 2023 20:08 (). Last successful fetch was on July 28, 2022 07:06 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 210561756 series 2362069
Welcome to the 3rd episode of 3Q Digital Download Podcast. Join our host, Joseph Kerschbaum, and guest Robert Brady as they discuss the recent changes to Close Variants.
Here are the 4 key takeaways according to Robert:
- Use negative keywords to force a match to a specific keyword.
- Consider the overhead of adding dozens or hundreds to your exact match ad groups.
- Focus on the top head terms that need the tightest control.
- Monitor metrics closely and adjust accordingly (watch for impressions creep, possibly clicks, and perhaps cost).
Join us in two weeks for the next episode!
Have a killer topic we should cover on the show? Let us know in the comments, or at info@3qdigital.com.
Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!
40 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on June 26, 2023 20:08 (). Last successful fetch was on July 28, 2022 07:06 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 210561756 series 2362069
Welcome to the 3rd episode of 3Q Digital Download Podcast. Join our host, Joseph Kerschbaum, and guest Robert Brady as they discuss the recent changes to Close Variants.
Here are the 4 key takeaways according to Robert:
- Use negative keywords to force a match to a specific keyword.
- Consider the overhead of adding dozens or hundreds to your exact match ad groups.
- Focus on the top head terms that need the tightest control.
- Monitor metrics closely and adjust accordingly (watch for impressions creep, possibly clicks, and perhaps cost).
Join us in two weeks for the next episode!
Have a killer topic we should cover on the show? Let us know in the comments, or at info@3qdigital.com.
Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!
40 episodes
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