It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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10 Copywriting Tips – Kate Toon
Archived series ("Inactive feed" status)
When?
This feed was archived on June 27, 2022 10:22 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 210870495 series 2372270
Content provided by Scott King. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott King or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kate Toon ( @KateToon ) is an award-winning SEO copywriter and SEO consultant. She has worked with big brands like Westpac, The RTA, Curash and Kmart.
She is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse to help countless businesses produce great content and improve their SEO. She also is the co-host the Hot Copy Podcast.
Sponsors
This episode of The Scott King Show is sponsored by ScaleX.ai. ScaleX is a sales acceleration platform using powerful artificial intelligence. If your sales reps are not each booking 25-50 appointments a month, then they need AI-based personalization. ScaleX works with all modern marketing automation and social media platforms to get more meetings and multiply hours spent talking with prospects.
Questions During Podcast
- What do you consider the biggest challenge for content marketers today?
- How can one become better at writing persuasive copy?
- How can we create better connections with readers?
- What are some ways to improve website copy?
- Who or what do you listen to or read to get inspiration?
- What do people ask your advice on?
- If you didn t have any responsibilities at home or work next week what would you do with your time?
- Closing thoughts?
Kate s 10 Copywriting Tips
- Understand your audience
- Craft your unique selling proposition
- Use formulas
- Attention
- Interest
- Desire
- Action
- Tell engaging stories
- Write killer headlines
- Be specific
- Build trust with your audience
- State your customers’ results
- Create strong call to action
- Test, test, test
Contact Kate
- Website: https://www.katetoon.com/
- LinkedIn: https://www.linkedin.com/in/katetoon/
- Twitter: @KateToon
The post 10 Copywriting Tips – Kate Toon appeared first on Scott King.
113 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on June 27, 2022 10:22 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 210870495 series 2372270
Content provided by Scott King. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott King or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kate Toon ( @KateToon ) is an award-winning SEO copywriter and SEO consultant. She has worked with big brands like Westpac, The RTA, Curash and Kmart.
She is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse to help countless businesses produce great content and improve their SEO. She also is the co-host the Hot Copy Podcast.
Sponsors
This episode of The Scott King Show is sponsored by ScaleX.ai. ScaleX is a sales acceleration platform using powerful artificial intelligence. If your sales reps are not each booking 25-50 appointments a month, then they need AI-based personalization. ScaleX works with all modern marketing automation and social media platforms to get more meetings and multiply hours spent talking with prospects.
Questions During Podcast
- What do you consider the biggest challenge for content marketers today?
- How can one become better at writing persuasive copy?
- How can we create better connections with readers?
- What are some ways to improve website copy?
- Who or what do you listen to or read to get inspiration?
- What do people ask your advice on?
- If you didn t have any responsibilities at home or work next week what would you do with your time?
- Closing thoughts?
Kate s 10 Copywriting Tips
- Understand your audience
- Craft your unique selling proposition
- Use formulas
- Attention
- Interest
- Desire
- Action
- Tell engaging stories
- Write killer headlines
- Be specific
- Build trust with your audience
- State your customers’ results
- Create strong call to action
- Test, test, test
Contact Kate
- Website: https://www.katetoon.com/
- LinkedIn: https://www.linkedin.com/in/katetoon/
- Twitter: @KateToon
The post 10 Copywriting Tips – Kate Toon appeared first on Scott King.
113 episodes
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Similar to The Scott King Show
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The Michael Caz Podcast brings you the latest in health, business, relationship, and adventure.
…
continue reading
Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
…
continue reading
this podcast is going to be all about 60's music. the goal with this podcast is to educate a younger generation on one of the greatest decades of music of all time, and to prove to people that Millennials can love 60's music as well and it's not just for Baby boomers. Each week I"m going to review one song by one artist from the 60's and split the podcast into two halfs. first half is going to be my perspective and my opinion on the song and why I think it's so good or why I don't think it's ...
…
continue reading
Interesting stories from today’s franchisors and entrepreneurs.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Hosted by Adam Posner, where he interviews top experts, entrepreneurs and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth and other world-class amazing humans on their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the Founder and Managing Director @ NHP Talent Gr ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
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