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BNR 203: How voice recognition is changing marketing
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This feed was archived on December 04, 2021 00:14 (
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Manage episode 214026861 series 1518173
Content provided by Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Voice technology is changing the way we live our lives. So, what does that mean for the way we do marketing? To give us some insights, today we’re joined by the founder of VERSA, Australia’s first specialist voice technology agency, Kath Blackham.
On My Desk
- Sarah recommended this article by Michele Linn of Mantis Research, How to get survey respondents in 2018: 10 tested ideas for marketers
- Kath recommended Moshi Twilight Sleep Stories
- And Nic recommended Oscar Trimboli’s book, Deep Listening.
Links you might need
- You can find Kath Blackham here and Versa Agency here
- Here’s an article on the future of voice recognition technology
- And here’s another on how it’s changing consumer behaviour.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
237 episodes
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Archived series ("Inactive feed" status)
When?
This feed was archived on December 04, 2021 00:14 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 214026861 series 1518173
Content provided by Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Voice technology is changing the way we live our lives. So, what does that mean for the way we do marketing? To give us some insights, today we’re joined by the founder of VERSA, Australia’s first specialist voice technology agency, Kath Blackham.
On My Desk
- Sarah recommended this article by Michele Linn of Mantis Research, How to get survey respondents in 2018: 10 tested ideas for marketers
- Kath recommended Moshi Twilight Sleep Stories
- And Nic recommended Oscar Trimboli’s book, Deep Listening.
Links you might need
- You can find Kath Blackham here and Versa Agency here
- Here’s an article on the future of voice recognition technology
- And here’s another on how it’s changing consumer behaviour.
Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.
237 episodes
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Similar to Brand Newsroom
The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will hel ...
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continue reading
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