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Drive Partner Loyalty in Channel Enablement for more ROI w/ Devon Wellbrock

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Archived series ("Inactive feed" status)

When? This feed was archived on November 23, 2019 01:13 (4+ y ago). Last successful fetch was on August 22, 2019 01:57 (4+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

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Manage episode 218152131 series 2426946
Content provided by Mariam Safi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mariam Safi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Tasked with the unenviable responsibility of juggling multiple priorities including partner recruitment, managing channel sales performance and ensuring MDF are used wisely, it’s no surprise channel leaders are looking for support.

In the latest episode of our AI for B2B Marketing podcast series, we invited Devon Wellbrock, Senior Vice President at MRP, to discuss the biggest obsticles facing channel marketers. One of the most prevailing challenges facing partner loyalty is when budget isn’t being used to really develop a competitive solution.

Once again, AI might be your solution. When it comes to channel enablement, Devon said that it all starts with a path: "AI has the power to show you all of the accounts that you need and where they are at in their buyers journey, so that you can use the entire funding at every point along that path to ensure both ROI and partner loyalty".

  continue reading

21 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on November 23, 2019 01:13 (4+ y ago). Last successful fetch was on August 22, 2019 01:57 (4+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 218152131 series 2426946
Content provided by Mariam Safi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mariam Safi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Tasked with the unenviable responsibility of juggling multiple priorities including partner recruitment, managing channel sales performance and ensuring MDF are used wisely, it’s no surprise channel leaders are looking for support.

In the latest episode of our AI for B2B Marketing podcast series, we invited Devon Wellbrock, Senior Vice President at MRP, to discuss the biggest obsticles facing channel marketers. One of the most prevailing challenges facing partner loyalty is when budget isn’t being used to really develop a competitive solution.

Once again, AI might be your solution. When it comes to channel enablement, Devon said that it all starts with a path: "AI has the power to show you all of the accounts that you need and where they are at in their buyers journey, so that you can use the entire funding at every point along that path to ensure both ROI and partner loyalty".

  continue reading

21 episodes

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