056 - Carbon Wheels? We Chat with Sixth Element

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On episode Fifty Six to was my pleasure to get Graham Stock on the show to talk about everything carbon wheel related. Graham is the Founder and Owner of the UK based carbon wheel company called Sixth Element operating out of Manchester. I was introduced to Graham and Sixth Element by Tom Bell who was on the podcast back in episode Forty Four. Tom is a brand ambassador for Sixth Element and thought that Graham would make an interesting guest for the show. He was not wrong. I reached out to Graham who kindly agreed to come on the podcast and tell the story of Sixth Element.

Graham loves talking wheels. He has a real passion for it, so it is good for us all that he runs his own wheel building company. The Sixth Element product is hand build in their workshop and every order is bespoke for that order or that customer. Sixth Element has been in business for the last four years and they have made some great strides in both getting great riders on their wheels but also making a product that people love. The evidence is easy to find, just check out their website (see below). The customers not only leave great reviews but also post images of their bikes proudly wearing their new wheels. And with a lifetime guarantee included it is not easy to see why.

Graham chats to us about his background, where the idea to start a wheel company came from, the materials they use, the environmental issues involved with carbon, product options, pricing...plus much much more. So if you're thinking of a new set of wheels to upgrade your ride, make your riding better or whatever the reason my be, then pop those headphones in and have a listen!