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BNR 215: Jay Acunzo Breaks the Wheel of Marketing

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When? This feed was archived on December 04, 2021 00:14 (2+ y ago). Last successful fetch was on December 18, 2019 17:06 (4+ y ago)

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Manage episode 219528153 series 1518173
Content provided by Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jay Acunzo is challenging us to rethink marketing.

He has worked at some of the biggest names in media and marketing, including Google, ESPN and Hubspot. He’s the host of the Unthinkable Podcast, and an in-demand speaker.

Jay has a new book out, called Break the Wheel. Today he joins Sarah Mitchell for a chat about the book, and the difference between “best practice” and “best for us” marketing.

On My Desk
  • Jay talked about the Heliotrophic Effect and how we could use it for marketing
  • Sarah recommended producer Dan Hatch’s blog, The Awkward Gardener.
Links you might need

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

  continue reading

237 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on December 04, 2021 00:14 (2+ y ago). Last successful fetch was on December 18, 2019 17:06 (4+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 219528153 series 1518173
Content provided by Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Hatch, Hosted by James Lush, Nic Hayes, and Sarah Mitchell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jay Acunzo is challenging us to rethink marketing.

He has worked at some of the biggest names in media and marketing, including Google, ESPN and Hubspot. He’s the host of the Unthinkable Podcast, and an in-demand speaker.

Jay has a new book out, called Break the Wheel. Today he joins Sarah Mitchell for a chat about the book, and the difference between “best practice” and “best for us” marketing.

On My Desk
  • Jay talked about the Heliotrophic Effect and how we could use it for marketing
  • Sarah recommended producer Dan Hatch’s blog, The Awkward Gardener.
Links you might need

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

www.brandnewsroom.net

  continue reading

237 episodes

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