BNR 219: James talks to Cisco’s Ray Kloss about B2B

Brand Newsroom

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James was in Melbourne last week for the B2B Marketer’s Forum and took the opportunity to speak to Ray Kloss, marketing director Cisco.

Cisco has just had a major relaunch, so it’s a great opportunity to take a deep dive into a B2B marketing story.

Links you might need

You’ll find Ray here
Take a look at the whole campaign and learn more about it here
Here’s Orange Sky, which Ray mentioned.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

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