Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
Content provided by Mariam Safi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mariam Safi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to AI for B2B Sales and Marketing
The #1 podcast for agents. We talk with Real Estate Agents who sell more than 50 Million dollars a year in volume and find out how they do it. We uncover their stories, secrets and tips & tricks. We bring on top producers, coaches and authors and do a deep dive
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
DISQO’s podcast features the brightest minds fueling product teams. Subscribe to learn how product management and strategy are being driven by putting customer experience (CX) front and center. Learn more and subscribe at tipm.feedbackloop.com
…
continue reading
Asian Efficiency is the leading website on time management and productivity. Learn how to be efficient, get things done (GTD), and stay motivated.
…
continue reading
Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
…
continue reading
Unlike other business podcasts. No filler and no fluff. HTE is a show for people looking to take charge of their lives and build a successful online business. People who are looking for their next business idea, getting started online, and how to start a business. We understand that starting a business and doing work that matters is not always easy, but it is worth it. Learn more at https://hacktheentrepreneur.com/podcasts/
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
))
A New AI-powered Context Engine Allows B2B Companies See into Relevance of Buyers’ Content Consumption w/ Jim Manley
Archived series ("Inactive feed" status)
When?
This feed was archived on November 23, 2019 01:13 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 222096474 series 2426946
Content provided by Mariam Safi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mariam Safi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Knowing what content your buyers are consuming is an important first step in any ABM strategy. But knowing the content as well as the context of the information, is where B2B companies can gain true insight.
It’s called a context engine.
It sounds AI and futuristic, because it’s both.
And we found an expert to tell us all about it: Joining us on this episode of AI for B2B Sales and Marketing is our very own Jim Manley.
Jim is the Director of Product Management here at MRP, and he’s also what he calls a self-taught data scientist. He spent several years in product management at Fortune 50 companies, such as Comcast and Amazon, and has an MBA as well as a computer science degree.
He came on the show to tell us all about how he helped develop this new feature, a “context engine.”
He explores how B2B companies with ABM strategies are leveraging AI to determine what content their buyers are consuming. But, the next step of AI and machine learning includes not only the content itself, but the context and manner surrounding the information. The most fascinating thing about this context engine, is it’s already here.
Listen in to hear Jim unpack this exciting new piece of AI and machine learning.
21 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on November 23, 2019 01:13 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 222096474 series 2426946
Content provided by Mariam Safi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mariam Safi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Knowing what content your buyers are consuming is an important first step in any ABM strategy. But knowing the content as well as the context of the information, is where B2B companies can gain true insight.
It’s called a context engine.
It sounds AI and futuristic, because it’s both.
And we found an expert to tell us all about it: Joining us on this episode of AI for B2B Sales and Marketing is our very own Jim Manley.
Jim is the Director of Product Management here at MRP, and he’s also what he calls a self-taught data scientist. He spent several years in product management at Fortune 50 companies, such as Comcast and Amazon, and has an MBA as well as a computer science degree.
He came on the show to tell us all about how he helped develop this new feature, a “context engine.”
He explores how B2B companies with ABM strategies are leveraging AI to determine what content their buyers are consuming. But, the next step of AI and machine learning includes not only the content itself, but the context and manner surrounding the information. The most fascinating thing about this context engine, is it’s already here.
Listen in to hear Jim unpack this exciting new piece of AI and machine learning.
21 episodes
All episodes
×
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.
Similar to AI for B2B Sales and Marketing
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
The #1 podcast for agents. We talk with Real Estate Agents who sell more than 50 Million dollars a year in volume and find out how they do it. We uncover their stories, secrets and tips & tricks. We bring on top producers, coaches and authors and do a deep dive
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
DISQO’s podcast features the brightest minds fueling product teams. Subscribe to learn how product management and strategy are being driven by putting customer experience (CX) front and center. Learn more and subscribe at tipm.feedbackloop.com
…
continue reading
Asian Efficiency is the leading website on time management and productivity. Learn how to be efficient, get things done (GTD), and stay motivated.
…
continue reading
Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
…
continue reading
Unlike other business podcasts. No filler and no fluff. HTE is a show for people looking to take charge of their lives and build a successful online business. People who are looking for their next business idea, getting started online, and how to start a business. We understand that starting a business and doing work that matters is not always easy, but it is worth it. Learn more at https://hacktheentrepreneur.com/podcasts/
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
