Tim Ferriss is a self-experimenter and bestselling author, best known for The 4-Hour Workweek, which has been translated into 40+ languages. Newsweek calls him "the world's best human guinea pig," and The New York Times calls him "a cross between Jack Welch and a Buddhist monk." In this show, he deconstructs world-class performers from eclectic areas (investing, chess, pro sports, etc.), digging deep to find the tools, tactics, and tricks that listeners can use.
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381: Serve Others Through Marketing, with Seth Godin
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Manage episode 226919211 series 2392584
Content provided by Dave Stachowiak. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Stachowiak or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Seth Godin: This is Marketing Seth Godin was recently inducted into the American Marketing Association’s Hall of Fame and is the author of one of the most popular blogs in the world. He founded TheMarketingSeminar.com and the altMBA. Seth is the author of eighteen best‑sellers that have been translated into more than thirty‑five languages, including his newest book, This Is Marketing: You Can’t Be Seen Until You Learn to See*. Key Points The world is fragmented into many groups; there is no more mass market. Each of us has the ability to market the work we are doing through our actions. The hard work begins by choosing the smallest group of people you can live with and ignoring everyone else. Pick ten people. Find something that will amaze and delight the ten. And if you can’t, then start over. Resources Mentioned This Is Marketing* by Seth Godin Tribes* by Seth Godin Permission Marketing* by Seth Godin First, ten by Seth Godin Book Notes Download my highlights from This is Marketing in PDF format (free membership required). Related Episodes Getting Things Done with David Allen (episode 184) Start With Why Featuring Simon Sinek (episode 223) How to Be a Non-Conformist, with Adam Grant (episode 238) How to Succeed with Leadership and Management, with John Kotter (episode 249) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.
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807 episodes
MP3•Episode home
Manage episode 226919211 series 2392584
Content provided by Dave Stachowiak. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Stachowiak or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Seth Godin: This is Marketing Seth Godin was recently inducted into the American Marketing Association’s Hall of Fame and is the author of one of the most popular blogs in the world. He founded TheMarketingSeminar.com and the altMBA. Seth is the author of eighteen best‑sellers that have been translated into more than thirty‑five languages, including his newest book, This Is Marketing: You Can’t Be Seen Until You Learn to See*. Key Points The world is fragmented into many groups; there is no more mass market. Each of us has the ability to market the work we are doing through our actions. The hard work begins by choosing the smallest group of people you can live with and ignoring everyone else. Pick ten people. Find something that will amaze and delight the ten. And if you can’t, then start over. Resources Mentioned This Is Marketing* by Seth Godin Tribes* by Seth Godin Permission Marketing* by Seth Godin First, ten by Seth Godin Book Notes Download my highlights from This is Marketing in PDF format (free membership required). Related Episodes Getting Things Done with David Allen (episode 184) Start With Why Featuring Simon Sinek (episode 223) How to Be a Non-Conformist, with Adam Grant (episode 238) How to Succeed with Leadership and Management, with John Kotter (episode 249) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.
…
continue reading
807 episodes
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