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Content provided by MrRichardClarke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MrRichardClarke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Egor Kretsan: Zenit St Petersburg - bold, brash and speaking 15 languages
Manage episode 232173747 series 1924107
Content provided by MrRichardClarke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MrRichardClarke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Topics
Outlining Zenit’s multi-lingual strategy. How many languages and why they started in Persian
Why they don’t use agencies and decide to employ their fans
How do you manage 15 fan blogs “It is about building relationships and talking to people”
“The first the multilingual was more opportunistic, now it is about strategy”
Changing the story for different markets
Giving the bloggers some autonomy
How do measure the success of each blogger
‘Issues’ and how to manage with them
The social media trends in different countries
The size of his team
The content strategy in a nutshell
The role of Zenit TV
How highlights are used “The only way to watch the Russian League abroad is google”.
Exporting the Russian League is the “hottest topic” right now.
The rebranding of the League last season
TV - “It is easier to watch the Dutch League than the Russian League but we are No 6 ranked country in the world”
The confidence of having a fine World Cup
Working with VK/Telegram
The strength of VK - “better than Facebook and great engagement”. The weakness of VK - Piracy
Telegram - the usage of it channels
Using Foursquare/Swarm, Yandex (a competitor to Google), OK - big in the provinces and the home of the the Classico in Russia
The tone of voice - talking to fans and clubs, like digging out Chelsea
“Art v Humour”
The small Russian club who have pushed their way into the national media through social
Attacking the issue of racism in Russian Football and Zenit St Petersburg
The source of new ideas
The best teams on social media in Russia
The problems of slow internet reaction
Flares for the Zenit bus for the Fenerbahce game and why it got 22m views
Other successes - the G Drive show. A sponsored show that received excellent engagement.
Taking on the Daily Mail
The emphasis on branded content and how they approach it
94 episodes
Share
Manage episode 232173747 series 1924107
Content provided by MrRichardClarke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MrRichardClarke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Topics
Outlining Zenit’s multi-lingual strategy. How many languages and why they started in Persian
Why they don’t use agencies and decide to employ their fans
How do you manage 15 fan blogs “It is about building relationships and talking to people”
“The first the multilingual was more opportunistic, now it is about strategy”
Changing the story for different markets
Giving the bloggers some autonomy
How do measure the success of each blogger
‘Issues’ and how to manage with them
The social media trends in different countries
The size of his team
The content strategy in a nutshell
The role of Zenit TV
How highlights are used “The only way to watch the Russian League abroad is google”.
Exporting the Russian League is the “hottest topic” right now.
The rebranding of the League last season
TV - “It is easier to watch the Dutch League than the Russian League but we are No 6 ranked country in the world”
The confidence of having a fine World Cup
Working with VK/Telegram
The strength of VK - “better than Facebook and great engagement”. The weakness of VK - Piracy
Telegram - the usage of it channels
Using Foursquare/Swarm, Yandex (a competitor to Google), OK - big in the provinces and the home of the the Classico in Russia
The tone of voice - talking to fans and clubs, like digging out Chelsea
“Art v Humour”
The small Russian club who have pushed their way into the national media through social
Attacking the issue of racism in Russian Football and Zenit St Petersburg
The source of new ideas
The best teams on social media in Russia
The problems of slow internet reaction
Flares for the Zenit bus for the Fenerbahce game and why it got 22m views
Other successes - the G Drive show. A sponsored show that received excellent engagement.
Taking on the Daily Mail
The emphasis on branded content and how they approach it
94 episodes
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Similar to Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
…
continue reading
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