The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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How To Promote Three New Homes? What A Care Operator Sales And Marketing Manager Did
MP3•Episode home
Manage episode 236471089 series 2422029
Content provided by adam james and Adam James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by adam james and Adam James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Want to discover what a new care operator's sales and marketing manager did for the group's first three new homes? This episode, featuring Dormy Care's Wendy Westbury, discusses:
- How to think about re-branding your care operator, including a new website and its look and feel, and new logo
- The importance of consistency in branding and ensuring that families want to visit the home after visiting the website
- How small website tweaks e.g. adding a 'request call back' option on the care homes' contact pages can make a difference.
- How to launch individual Facebook pages for the homes, and how the pages can help secure enquiries
- How one Facebook campaign alone helped secure 500 job applications during the launch of one home
- How stories published in the local media help promote the homes
- How Wendy monitors the success of adverts e.g. newspaper or online adverts, using a "telephone-tracking" system
- The importance of recording calls to the homes, or making sure that any missed calls are monitored, especially considering that any enquiry may be worth tens of thousands of pounds in revenue from one resident.
- What to say on a care home "sales" call from an enquiring family.
- The importance of networking and "speaking to everybody" when launching a new home
40 episodes
MP3•Episode home
Manage episode 236471089 series 2422029
Content provided by adam james and Adam James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by adam james and Adam James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Want to discover what a new care operator's sales and marketing manager did for the group's first three new homes? This episode, featuring Dormy Care's Wendy Westbury, discusses:
- How to think about re-branding your care operator, including a new website and its look and feel, and new logo
- The importance of consistency in branding and ensuring that families want to visit the home after visiting the website
- How small website tweaks e.g. adding a 'request call back' option on the care homes' contact pages can make a difference.
- How to launch individual Facebook pages for the homes, and how the pages can help secure enquiries
- How one Facebook campaign alone helped secure 500 job applications during the launch of one home
- How stories published in the local media help promote the homes
- How Wendy monitors the success of adverts e.g. newspaper or online adverts, using a "telephone-tracking" system
- The importance of recording calls to the homes, or making sure that any missed calls are monitored, especially considering that any enquiry may be worth tens of thousands of pounds in revenue from one resident.
- What to say on a care home "sales" call from an enquiring family.
- The importance of networking and "speaking to everybody" when launching a new home
40 episodes
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