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FBA 55: Creating a brand that lasts decades and fitness technology, with Ryan Hogan CEO of Les Mills Asia Pacific

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Manage episode 244340318 series 2432296
Content provided by Jack Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jack Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jack talks to the head of Les Mills APAC on how they’ve kept their brand and offering so strong and relevant for over 20 years.

We also dive into technology and how that’s changing the fitness scene and what steps gyms need to take to ride the wave of change rather than be wiped out by it.

In this episode…

  1. How Les Mills started
  2. The ‘secret sauce’ of Les Mills success
  3. Building a tribe of 130,000 instructors worldwide
  4. People like consistency? (7:00)
  5. Breakdown of the Asian market
  6. How bigbox in Asia can compete with boutiques
  7. Putting on a large scale event with 1,000s of coaches
  8. Virtual classes with no instructor
  9. Technology and digitalization of the fitness industry
  10. What’s next for Les Mills

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

GUEST RESOURCES

RYAN HOGAN ON LINKEDIN

LES MILLS ASIA PACIFIC

LES MILLS GLOBAL

  continue reading

274 episodes

Artwork
iconShare
 
Manage episode 244340318 series 2432296
Content provided by Jack Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jack Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jack talks to the head of Les Mills APAC on how they’ve kept their brand and offering so strong and relevant for over 20 years.

We also dive into technology and how that’s changing the fitness scene and what steps gyms need to take to ride the wave of change rather than be wiped out by it.

In this episode…

  1. How Les Mills started
  2. The ‘secret sauce’ of Les Mills success
  3. Building a tribe of 130,000 instructors worldwide
  4. People like consistency? (7:00)
  5. Breakdown of the Asian market
  6. How bigbox in Asia can compete with boutiques
  7. Putting on a large scale event with 1,000s of coaches
  8. Virtual classes with no instructor
  9. Technology and digitalization of the fitness industry
  10. What’s next for Les Mills

RESOURCES

JACK THOMAS ON LINKEDIN

FITNESS BUSINESS ASIA WEBSITE

FITNESS BUSINESS ASIA INSTAGRAM

EPISODE WEBPAGE

GUEST RESOURCES

RYAN HOGAN ON LINKEDIN

LES MILLS ASIA PACIFIC

LES MILLS GLOBAL

  continue reading

274 episodes

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