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Menu Mind Control

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Manage episode 246483732 series 131718
Content provided by Cynthia Graber and Nicola Twilley, Cynthia Graber, and Nicola Twilley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cynthia Graber and Nicola Twilley, Cynthia Graber, and Nicola Twilley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

At its most basic, a menu is simply a way for a restaurant to communicate its offerings and their prices to its customers. But, perhaps even more importantly, says Alison Pearlman, author of a new book on menus called May We Suggest, a menu has to persuade diners that they want what the restaurant is selling. So how do menus do that—and are they somehow subconsciously manipulating our choices? Are there universal principles of effective menu design that savvy diners can identify and outsmart? Listen in this episode as we decode the history and science of the not-so-humble menu.

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243 episodes

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Menu Mind Control

Gastropod

4,178 subscribers

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Manage episode 246483732 series 131718
Content provided by Cynthia Graber and Nicola Twilley, Cynthia Graber, and Nicola Twilley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cynthia Graber and Nicola Twilley, Cynthia Graber, and Nicola Twilley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

At its most basic, a menu is simply a way for a restaurant to communicate its offerings and their prices to its customers. But, perhaps even more importantly, says Alison Pearlman, author of a new book on menus called May We Suggest, a menu has to persuade diners that they want what the restaurant is selling. So how do menus do that—and are they somehow subconsciously manipulating our choices? Are there universal principles of effective menu design that savvy diners can identify and outsmart? Listen in this episode as we decode the history and science of the not-so-humble menu.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

243 episodes

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