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How to Win at Search in 2020

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Manage episode 253003976 series 2372293
Content provided by HeyCreator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HeyCreator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week, Copyblogger partners Darrell Vesterfelt and Tim Stoddart returned to talk about the importance and opportunities of SEO for today’s content marketers.

In this conversation, Darrell and Tim get back-to-basics to discuss the power behind search for businesses.

In this episode, Darrell and Tim talked about:

  • Why it’s a mistake to ignore the basics of SEO
  • The importance of establishing yourself as an authority
  • How to set yourself apart from your competition through positioning
  • Tools that any good SEO needs to utilize
  • 3 fundamental things you can do to make Google love your website
  • Commonly undervalued strategies for building your backlink profile
  • Keys to proper site and content structure for optimal SEO
  • Location-based search and Google My Business for beginners
  • And a teaser for a free SEO workshop by Copyblogger

The Show Notes

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285 episodes

Artwork

How to Win at Search in 2020

The HeyCreator Show

365 subscribers

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Manage episode 253003976 series 2372293
Content provided by HeyCreator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HeyCreator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week, Copyblogger partners Darrell Vesterfelt and Tim Stoddart returned to talk about the importance and opportunities of SEO for today’s content marketers.

In this conversation, Darrell and Tim get back-to-basics to discuss the power behind search for businesses.

In this episode, Darrell and Tim talked about:

  • Why it’s a mistake to ignore the basics of SEO
  • The importance of establishing yourself as an authority
  • How to set yourself apart from your competition through positioning
  • Tools that any good SEO needs to utilize
  • 3 fundamental things you can do to make Google love your website
  • Commonly undervalued strategies for building your backlink profile
  • Keys to proper site and content structure for optimal SEO
  • Location-based search and Google My Business for beginners
  • And a teaser for a free SEO workshop by Copyblogger

The Show Notes

Tools Mentioned:

  continue reading

285 episodes

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