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More tech, less media: IPG Mediabrands new CEO Mark Coad and APAC boss Leigh Terry on diluting their media risk

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Manage episode 254365927 series 2501526
Content provided by LiSTNR Support. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LiSTNR Support or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

A $2.3bn global acquisition of data firm Acxiom 18 months ago has triggered a wave of new ventures for New York-based marketing services holding group IPG - it's delivering media unit, IPGMediabrands, the chance to spread its risk and reliance on media. Kinesso, a new global marketing, advertising and data technology platform, is part of the plan. Former Omnicom veteran Mark Coad and APAC CEO Leigh Terry unveal their plans, talk Coronavirus implications for marketing and why Coad jumped ship.

See omnystudio.com/listener for privacy information.

  continue reading

327 episodes

Artwork
iconShare
 
Manage episode 254365927 series 2501526
Content provided by LiSTNR Support. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LiSTNR Support or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

A $2.3bn global acquisition of data firm Acxiom 18 months ago has triggered a wave of new ventures for New York-based marketing services holding group IPG - it's delivering media unit, IPGMediabrands, the chance to spread its risk and reliance on media. Kinesso, a new global marketing, advertising and data technology platform, is part of the plan. Former Omnicom veteran Mark Coad and APAC CEO Leigh Terry unveal their plans, talk Coronavirus implications for marketing and why Coad jumped ship.

See omnystudio.com/listener for privacy information.

  continue reading

327 episodes

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