The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will hel ...
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You can’t trust anyone. Particularly not author, entertainer and collector of scams Nicholas J. Johnson. Scamapalooza attempts to separate facts from fraud as Nicholas explores the worlds of deception, illusion and swindles with the rogue's gallery of writers, magicians, comedians and confidence artists that are his guests. For business inquiries, topic suggestions, and guest proposals, email info@conman.com.au. “Nicholas J. Johnson is the man to talk to about scams.” - ABC Statewide Drive V ...
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Unconventional & Unstoppable: Parker Olson's Wild Marketing Tactics That Are Redefining Marketing | 663
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Discover the bold and boundary-pushing marketing tactics in episode 663 of the award-winning Small Business Big Marketing podcast. Our guest, renowned for his creative strategies, has done everything from promoting his business via aeroplane PA systems to swimming products out to kayakers. This episode is a testament to the power and potential of u…
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Renae Bunster's Fiery Path to Success: Transforming a Passion for Hot Sauce into a Thriving Food & Beverage Business | 662
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Explore the booming hot chilli sauce market with Renae Bunster, a leader in Australia's hot sauce scene. In episode 662 of the award-winning Small Business Big Marketing podcast, Renae updates us on her expanding empire, including her new Tequila and pre-mixed cocktail lines. Get ready for a fiery discussion! A little more about Bunster's Worldwide…
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Tips for looking sharp in business with New York fashion stylist Nicole Russo | 661
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As a smart business owner you’re constantly making adjustments to your product or service offerings, your customer experience, your pricing and many other key parts of your business. But (like me) I bet you avoid, or at the very least, don’t find the time to give yourself a bit of a spruce-up, as well. If that’s the case, then you’ll love the tips …
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How to create an untouchable business by doing less | 660
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Today’s guest lives by the philosophy that offering less enables you to build a business that others simply can’t touch. Has it worked? Has it ever! It’s a ridiculously simple yet powerful, episode 660 of The (14 year-old, award-winning) Small Business Big Marketing podcast. A little more about Mobile Skips owner Jacob Spencer ... Eight years ago, …
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Being On-Purpose & Honouring Your Creativity with Frank Greeff | 659
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Recently ex-chef turned online entrepreneur Frank Greef shared his incredible journey with us in which he and his brothers started a business in a field they knew nothing about, risking their parents’ livelihood, and then selling it for $180M. As amazing an episode as it was, I was reminded by a long-time listener that Frank and I neglected to cove…
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Tiny Cabins, Big Names: How Unyoked Caught the Eye of Matthew McConaughey & Apple | 658
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Dive into the world of strategic partnerships on The Small Business Big Marketing Podcast as we explore Unyoked's journey with co-founder Chris Grant. Discover how their alliance with Matthew McConaughey and Apple epitomises the fusion of nature and business, and learn the secrets behind Unyoked's success. This is a masterclass in leveraging high-p…
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Mastering SEO 2024: Leveraging Helpful Marketing for Top Rankings with Harry Sanders | 657
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Episode 657 of the award-winning Small Business Big Marketing podcast reveals the top SEO secrets of 2024. Harry Sanders, Australia's foremost SEO specialist, explains how helpful marketing can be your game-changer in the aftermath of Google's pivotal September update. For small business owners aiming for top Google rankings without splurging on ad…
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From the Kardashian's Doorstep to Aerial Banners: The Unconventional Marketing Genius of Shhh Silk's Olivia Carr | 656
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Who doesn't love unconventional marketing ideas? Olivia Carr of Shhh Silk does. When it comes to marketing her business, Olivia Carr is all about out-of-the-box-thinking. How out of the box? Like … she flew to LA from Australia, hired a car and drove to the Kardashians house and left them some product! It’s an all-systems-go episode 656 of The (14 …
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Frank Greeff's $180 million dollar roll of the dice | 655
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Eleven years ago, Frank Greeff was a chef. Ten years ago he started a business with his brothers in a completely unrelated industry. Last year he sold that business for 180 million dollars! But it’s what he risked to achieve that outcome that is truly breathtaking! It’s a not-for-the-faint-hearted episode 655 of The (14 year-old, award-winning) Sma…
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Chatbots, Instagram & Sonic the Hedgehog: The Unconventional Business Wisdom of Beast Gear's Ben Leonard | 654
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Who doesn't love a bit of unconventional business wisdom! Ben Leonard has no business training. In fact, his background is in Ecology. Oh, and he’s a whale and dolphin nerd, who had no interest in fitness, until his mid 20s, when he decided to build a successful online fitness brand called Beast Gear which, in its third year, turned over six millio…
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Stuck On The AI Treadmill? How To Put AI To Work For Your Business | 653
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Can you believe it’s not even a year since ChatGPT entered our collective consciousness, making AI part of everyday speak?! “How did we ever live without it?” some are saying. Whilst others are openly cursing it. Love it or hate it, AI (in all its forms) is here to stay, so best us business owners do our best to wrap our heads around it. It’s anoth…
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Inside the Canva Empire: The $25.5B Vision of a 19-Year-Old Melanie Perkins | 652
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Canva's Melanie Perkins. From her parent’s lounge room in 2013, 32 year old Melanie Perkins invented Canva; an online design tool with a mission to empower everyone in the world to design anything and publish anywhere. In 2023, Canva has just been valued at 25.5 billion dollars! It’s a rags to riches episode 652 of The (14 year-old, award-winning) …
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Discovering Your Unique Business Niche: Lessons from the Master of Category Design, Christopher Lochhead | 651
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How and why a small business should design a category and own their niche with Christopher Lochhead. If the idea of standing out, for all the right reasons, in your crowded marketplace appeals (and why wouldn’t it?!), then it’s time you became a category pirate! Arrrrrrrrr, it’s episode 651 of The (14 year-old, award-winning) Small Business Big Mar…
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69: Detecting Misinformation with Steve Rathje
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PATREON MY STUFF STEVE'S WEBSITE STEVE'S TIKTOK I’ve been sick for the past few months. Which is why there has been an episode of a Scamapalooza in a little while. Instead, I’ve been spending a lot of time in bed feeling sorry for myself while trawling tiktok. Among the craft videos, slime reviews and video game analysis, I came across a video of a…
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Go for stupid and achieve the unbelievable with Steve Sims | 650
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Goal setting in business. Long time friend of this podcast Steve Sims, AKA the man that can, whose clients include Elton, Elon and Sir Richard, has one piece of proven advice for all of us … Go for stupid. Ignore it and you and your business is destined for a life of mediocrity. Listen to it, and you just may achieve the ridiculous! It’s a strategi…
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B2B Sales Tips For Small Business With BindiMaps Mladen Jovanovic | 649
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Here's some B2B sales tips for small businesses. Afterall, B2B selling can be tricky. Even trickier if you’re selling a complex product or service to an infrequent buyer. Today’s guest is confronted with both these challenges on a daily basis. Poor him, but lucky us as he’s about to share how he does it. It’s a businessy episode 649 of The (14 year…
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How a $40 million stone business owner has built a rock-solid empire | 648
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Old-school marketing strategies. If you’re interested in building a business with rock-solid foundations that’s primed for growth, then you’re in the right place. Not because today’s special guest owns Australia's largest, family-run stone business; but because he’s doing it in a way that ensures steady, long-term growth that avoids the painful pea…
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AI for small business: A beginner’s guide with Dr Catriona Wallace | 647
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AI for small business. Thanks to ChatGPT launching in November 2022, AI (AKA artificial intelligence) is now on the lips of every small business owner. To find out how we can use AI to our advantage, world leading expert Dr Catriona Wallace joins us to share the good, the bad and the downright ugly. It’s a no holes barred, slightly scary, and defin…
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How (& why) to target small compounding growth initiatives not short-term sales with Ferndale's Leigh Edward | 646
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Ferndale Food’s second-generation owner Leigh Edward goes about running his multi-million dollar family business in a very refreshing way. He’s strong on values, considered in his approach, and avoids trying to be anything he isn’t. As a result, Ferndale are the producers of some of Australia’s biggest, privately-owned confectionery brands. It’s ep…
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How to slowly launch a successful FMCG brand | 645
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Any private individual (not company, but individual) who launches an FMCG brand instantly has my attention. Why? Because the hurdles between the idea and success are huge. That’s why when I had the opportunity to interview a fellow who, with his own money, had launched Australia’s newest instant noodle brand, I jumped at it! It’s a flavoursome epis…
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Support the podcast on Patreon! Magicians have secrets that you don’t see on stage. I’m not talking about HOW they do the tricks—the trapdoors and mirrors—but the mundane secrets that make the show happen. The tour schedules, the marketing plans, the box office reports and the horror stories of gigs that went off the rails. Kent Blackmore, digs up …
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Reality TV Veteran Dan Munday on how to generate big ideas | 644
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Where the hell do good ideas come from? Why are they so hard to come by? How do you know when you’ve got a good one that will grow your business exponentially? The hunt for answers to these questions continues today with Dan Munday, a twenty year veteran of reality TV, having contributed to the success of shows including Survivor, The Apprentice an…
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Sexual Well-Being Entrepreneur Hugh Crothers is Disrupting a Category Full of Stigma | 643
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Sexual wellbeing entrepreneur, and fourth-generation family business owner Hugh Crothers, says life is better with pleasure. Frictionless pleasure, to be exact. So, he’s on a mission to disrupt a category laden with stigma, and make it accessible to all of us who love a bit of the good old slap and tickle! It’s a well-lubed, and slightly naughty, e…
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67: Nobody's Fool with Daniel Simons and Christopher Chabris
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Support the podcast on Patreon! If I had an origin story as a magician/con artist/science communicator it would be me, in the early 2000s, hunching over my computer trying to count how many times a basketball is being thrown while completely missing the full-size gorilla walking right through the middle of the shot. The creation of psychologists Ch…
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Waze Founder Noam Bardin Has Launched a Twitter Alternative Called Post | 642
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Can you imagine starting a new social media platform? The money required, the resources, not to mention the time and the risk! It’s certainly not for the faint-hearted. Well, today we meet Noam Bardin, a Silicon Valley veteran and the Founder of Post.News, a new social media that's taking Elon Musk’s Twitter head on! It’s a take-on-the-big-boys epi…
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Imagine it's 1850 and you live in a rural area, far away from doctors and the latest advances in medical technology. And then you get sick. What would you do? It's this fear that gave rise to The Snake Oil Salesmen, travelling hucksters who sold ointments, tinctures, tablets and the eponymous snake oil. In this episode, I talk to historian Dr Jo Cl…
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The surprisingly simple wealth-building strategy of website investor Matt Raad | #641
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Some people buy, renovate and sell property in the hope of creating the perfect lifestyle. Not today’s guest. Matt Raad (and his wife Liz) buy, renovate and keep (although sometimes they sell) websites, and they have created the perfect lifestyle. It's time to uncover these surprisingly simple wealth-building strategies of website investor Matt Raa…
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The Brady Bunch Phenomenon: Realtor Danny Brown's Insider Secrets on Selling this Iconic House | #640
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There’s a story of a lovely lady, who was bringing up three very lovely girls. You know the rest, right?! Well, that lovely lady’s home (and her hubby’s) is now for sale, and today we hear from the Beverly Hills real estate agent, charged with selling the Brady Bunch’s house. It’s a family-friendly episode 640 of The (14 year-old, award-winning) Sm…
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Support Scamapalooza On Patreon I busted my cat scratching the couch yesterday. As soon as she caught my eye, she stopped scratching and started to stretch instead, acting as if she’d hadn't just been digging her claws into our brand new four seater. The question is, did she KNOW she was trying to deceive me? Or did it just look like that through m…
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Time management expert Kate Christie on living your best business & personal life | #639
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Kate Christie is all about living your life to the fullest, in business and in pleasure. Not only, as a time management expert, can she find you 30 guilt-free hours a month; she can then get you designing your best life thanks to what she calls your very own Life List! It’s a timely episode 639 of The (13 year-old, award-winning) Small Business Big…
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If only more businesses were run like Tuscan butcher Dario Cecchini’s | #638
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Last month in Tuscany, Italy an eighth generation butcher by the name of Dario Cecchini totally blew my mind, for sooooo many reasons, the least of which is the incredible customer experience he and his team deliver. But trust me, that’s just the tip of the iceberg. It’s a meaty, and slightly teary, episode 638 of The (13 year-old, award-winning) S…
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I’m often asked what my favourite con artist movie is and I always have a different answer. Usually, I’ll say Ridley Scott’s Matchstick Men or David Mamet’s House of Games. If I’m feeling a little pretentious I might name drop Fellini’s Il Bidone or Robert Bresson’s Pickpocket. At the same time, I also have a soft spot for Dirty Rotten Scoundrels, …
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How writing changed Tim Denning's business life forever | #637
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Tim Denning has had some massive business lows, each time, picking himself up, dusting himself off and having another crack. He’s now one of the most prolific content writers in Australia on the topic of personal development and entrepreneurship. "How prolific?", I hear you ask. 480,000 words a month prolific! If you’re keen to discover how writing…
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63: The Little Golden Calf with Maya Vinokour
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If I told you that “the cafeteria is permanently closed for the schnitzel inventory.” what would you think I was saying? If your Russian, the chances are you’d know exactly what I was getting at. The novel The Little Golden Calf is the story of Ostap Bender a con artist trying to become a millionaire in 1920s Soviet Russia, a time when millionaires…
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How a big night out turned into a world first product with Zip Zap's Bailey Page | #636
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Join Timbo's Membership and take control of your marketing Like most 20 year-olds, Bailey Paige loves a big night out. And, like most 20 year-olds, he’s on his phone all night forgetting that at some point he’s going to need an Uber to get home. But, what if you run out of charge? That can make for a long walk home! That’s exactly what happened to …
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How to write a book and grow your business in 2023 with best-selling author Kim McCosker | #635
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Join Timbo's Membership and take control of your marketing Do you love the idea of self-publishing a book for your business in 2023? Then imagine this scenario. You and your biggest competitor are standing in front of a prospect. Your competitor gingerly hands over their business card. You proudly hand over your book. No prizes for guessing who’s b…
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Have you ever had to deal with corporate bullshit? Had your projects “put on the back burner”? Or had your job “right-sized”? Also, what the hell is “disruption?” Ian McCarthy is the Professor of Innovation and Operations Management at Simon Fraser University. His paper Confronting indifference toward truth: Dealing with workplace bullshit introduc…
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Layne Beachley Reveals Her High Performance Mindset Tips For Business Owners | #634
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Join Timbo's Membership and take control of your marketing In her surfing career, Layne Beachley achieved this seven times, six of them consecutively, making her the best surfer the world has ever seen…. male or female. In this up close and personal one hour chat, Layne opens up about the one big shift she made in order to achieve her dreams. And f…
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If I had to guess what the cardinal rule for card counters was, “Don’t draw attention to yourself” would be way up there. While card counting isn’t illegal, casinos aren’t too keen on having players use probability to actually win at blackjack. Flying under the radar seems like common sense. What I wouldn’t expect is for a successful card counting …
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From Rumours To Riches: Fleetwood Mac's Manager Dennis Dunstan On Managing The Biggest Band In The World | #633
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Join Timbo's Membership and take control of your marketing Dennis Dunstan managed Fleetwood Mac from 1984 to 1997. Referring to himself as the world’s highest paid babysitter, he’s seen it all … From arranging a private jet so Lindsay Buckingham could enjoy his favourite takeaway, to making sure the band never missed a gig (he nearly succeeded) Den…
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The key steps to opening a successful cafe in 2023 with Padre Coffee founder Marinus Jansen | #632
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Join Timbo's Membership and take control of your marketing Have you ever thought “Stuff it! I’m going to open up a cafe. I love coffee, I love people and I’m looking for an easy lifestyle business?” Come on, who hasn’t at some point thought that or something similar? Well, let’s find out how easy that really is from a fellow who’s created and sold …
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How to achieve a 99% customer satisfaction rating with freelance accounting software co-founder Oliver Garside | #631
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Join Timbo's Membership and take control of your marketing Oliver Garside is the Chief Evangelist of Rounded - an Aussie accounting software built by a freelancer to make other freelancers' lives easier. With a customer satisfaction rating of 99%, he's practically a customer whisperer. So, if you want to learn how to wow your precious clients and k…
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Every other week, I am sent a video of someone playing The Shell Game. Maybe it's a cat finding a single treat under three cups, or maybe it's a magician impressing audiences with hand-carved replica walnuts and silicone peas. However, despite being one of the most famous scams in the world, The Shell Game is also one of the most misunderstood. Eve…
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How ChatGPT & Video Marketing Can Give Your Small Business a Competitive Edge with digital marketing expert Troy Dean | #630
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Join Timbo's Membership and take control of your marketing Do you have a colleague in your industry that you just love shooting the breeze with? Someone who gets you thinking differently, someone who has challenging opinions, someone who stays ahead of the game? For me, that's old friend and marketing Ninja, Troy Dean, the founder of Agency Maveric…
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Beyond undies: How Tradie's founder Ben Goodfellow is breaking the rules of brand extension | #629
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Join Timbo's Membership and take control of your marketing The Tradie Underwear brand (now turning over $200M a year) has gone from protecting the family jewels to branching out into everything from energy drinks to skincare to watches and tools! So hitch up your strides as Ben Goodfellow, the brand's founder, reveals how and why he's extending the…
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There is a popular image of a con artist that doesn’t exist in the real world. It’s an image of well-dressed, suave, fast-talking swindlers who—despite their dodgy dealings—always does the right thing in the end. After all, they have a code. Johnny Hooker and Henry Gondorf in The Sting. Danny Ocean and his gang in the Ocean’s film. The casts of sho…
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The fascinating evolution of an entrepreneur: From fruit stands to a national lighting empire | #628
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Join Timbo's Membership and take control of your marketing Today we meet a fellow who, with his best mate, used to run a fruit and veg store at the Sydney Food Markets … Now they own and run a multi-million dollar, national, commercial lighting company! Who doesn’t love a good pivot? It’s a lights-on episode 628 of The (13 year-old, award-winning) …
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Building 7-Figure Businesses: Ben Goodman's Tried and Tested Methodology | #627
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Join Timbo's Membership and take control of your marketing Ben Goodman seems to have the Midas Touch, having built and exited one, seven figure business, along with his current 2-year old business recently being valued at $20M. But, like most successful business owners, his entrepreneurial journey hasn’t been without some failures along the way. Jo…
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58: Deepak Chropa's Bullshit with Gordon Pennycook
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I have long suspected that Deepak Chopra spouts garbage. Despite being a trained physician, the author and self-help guru’s trademark new-age ramblings have always struck me as little more than pseudo-scientific garbage. But, I’m also the kind of guy who doesn’t like to dismiss ideas out of hand, just because I don’t understand. It turns out that m…
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How to tap into a neglected market by becoming a disabled friendly business | #626
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Join Timbo's Membership and take control of your marketing Are you ready to become a disabled friendly business? Scott Hunt has expanded his private personal training business into an untapped market that focuses on helping disabled people benefit from exercise. He's passionate about providing a solution for a demographic that has been neglected fo…
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