))
Freelancing? Being boss of your own life and business can be tough and isolating. But it can also be totally rewarding. Pick up tips, advice and thoughts on how to make it as a freelancer, an entrepreneur, as the owner of your own business, by hearing other freelancers share their experience. Hosted by Steve Folland. Come join us in the Being Freelance Community - You're not alone being freelance. Not anymore. www.beingfreelance.com/community
…
continue reading
Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strat ...
…
continue reading
1
Owning your age as a freelancer: The Wrinkly Writer - Mary Cameron
44:49
44:49
Play later
Play later
Lists
Like
Liked
44:49
Age doesn't matter. Until it does. Until you get the feeling people won't hire you anymore because you're too old. For Mary, she was 58. From New Zealand, but having spent 30 years in Australia in 'normal' full time jobs. Faced with ageism, she realised maybe it wasn't just that the interview panels didn't want her. Maybe she didn't want them anymo…
…
continue reading
Discover what I'm on about at pilgrimagedesign.substack.com/p/free-branding-workbook-for-startups EPISODE TRANSCRIPT: www.pilgrimage.design/23-fifteen-minutes What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of indiv…
…
continue reading
1
Winning freelance clients from Instagram & TikTok with logo designer James Barnard
1:00:00
1:00:00
Play later
Play later
Lists
Like
Liked
1:00:00
James Barnard shares his journey of becoming a freelancer and the strategies he uses to find clients and grow his business. He emphasises the importance of niche specialisation. When James focussed on logo design it made it much easier to attract clients. Steve and James discuss pricing strategies in attracting the right clients. When to first disc…
…
continue reading
1
Art Beyond the Arches: From McDonald's to a varied diet of design & illustration for freelancer Dan Bailey
50:54
50:54
Play later
Play later
Lists
Like
Liked
50:54
Dan went freelance twice. First for creative freedom. Secondly to free him up for his family. Starting out as a designer for McDonald's but wanted a more varied diet of projects. With a lot of time freelancing in agencies, Dan learnt to stand out, be indispensable and build relationships to expand his chance of finding work. He also flexed himself …
…
continue reading
1
"Marmite's Branding Playbook For Food Startups" — Keva Epale, Brand And Storytelling Strategist
28:01
28:01
Play later
Play later
Lists
Like
Liked
28:01
Marmite is a British savoury spread and strategist Keva Epale's favourite brand. Love it or hate it, you can't ignore it. A brand built on conflict and division? Surely that can't work. But, as Keva explains, Marmite's use of friction is precisely why it is so successful, especially in a world where everyone seems to be playing it safe. She shares …
…
continue reading
From big cat zookeeper to taming words as a freelance copywriter, Adri's freelancing story starts a little differently. Burnout led to her quitting the zoo before even securing a paying client. A persistence in cold emailing, dealing with rejections that would have made many give up has led to warm relationships and a niche in emails themselves. Ad…
…
continue reading
This time we're off to India to chat to self taught Logo & Brand Identity Designer Blesson Varghese. We cover the importance of networking, 'silent' mentors, balancing work and life, and the challenges faced by freelancers in a society that doesn't yet fully value creative professions. Additionally, Blesson shares insights on his approach to handli…
…
continue reading
1
"What The Beatles Teach Creators About Personal Branding" — Flora Aliaga, Community Manager
26:18
26:18
Play later
Play later
Lists
Like
Liked
26:18
The Beatles are a British rock band and community manager Flora Aliaga's favourite brand. An Argentinian father playing 'Let It Be' for his five-year-old daughter. That's how this love story started for Flora, who was transported to another world when she discovered those four voices, those lyrics, those personalities… This episode dives into why T…
…
continue reading
Meet VA & Social Media Assistant Erin Buck. Not that she knew what that was 5 years ago. But then, she was happy working in a school. She didn't need to know. But then a twinge in Erin's back turned her world upside down. Nerve damage could left her housebound, watching daytime TV. Instead she propelled herself into an online business world she had…
…
continue reading
Early success on platforms like Fiverr and Upwork led to Andréa expanding her services and horizons. Using video and podcasts she built trust. She also built an agency. Dealing with the challenges of managing a team, working around family, and staying focussed in a world of shiny objects. With the 'Savvy Social' Podcasts, YouTube, Membership, cours…
…
continue reading
1
"Liquid Death: Did-They-Really-Just-Do-That Branding" — Dave Hopkins, Print Design Expert
25:16
25:16
Play later
Play later
Lists
Like
Liked
25:16
Liquid Death is an American canned water company and print design expert Dave Hopkins' favourite brand. "Who does that?!?" is a question that Dave has been asking himself since this subversively silly brand sprung into his life. Yes, it's mountain water with heavy metal branding. And, according to Dave, it reveals a lot about how to wrap a serious …
…
continue reading
1
Exhibition Designer Rebecca Shipham - Revisited
24:51
24:51
Play later
Play later
Lists
Like
Liked
24:51
In this episode, Steve catches up with previous guest Rebecca Shipham, a freelance exhibition designer with 13 years of experience. They first spoke for the Being Freelance podcast in October 2015 - you can hear how Rebecca got started by listening to that. Here we are, eight years on - time to hear what happened next, through the challenges and re…
…
continue reading
In 2014 Eddie started the Very Good Copy blog. Using it to educate himself, to explore copywriting techniques whilst working in-house. But he wasn’t the only one reading it. As it grew in popularlity, people started reaching out, offering him work. He turned them down. Until eventually in 2020, an opportunity came along that was too good to refuse.…
…
continue reading
1
Five Golden Rules For Small Brands (From Big Brands) — Growth Advice For Startups, Charities, Creators And Other Developing Brands
30:20
30:20
Play later
Play later
Lists
Like
Liked
30:20
Let's say you're a startup developing an app. Or an NGO launching a social enterprise. Or a niche content creator. In other words, you're not a massive brand (at least not yet). This episode is FULL of growth advice for small brands like yours, drawn from ways that bigger brands have resonated with their audiences. Because multinational companies a…
…
continue reading
From starting as a PR freelancer to accidentally heading a small agency, working with her husband and then transitioning back into solo freelancing, Lucy shares the challenges she's faced along the way - both professional and personal. As the creator of ‘Hype Yourself’, we hear how showing up daily even in her darkest days has built Lucy’s reputati…
…
continue reading
Study, determination, and a knack for design were going to take Robert out of his poor upbringing in South Africa. But the death of his brother, drew him back again. To help young people see a brighter future for themselves, he needed time. To have time, he needed to go freelance. Faced with the daunting reality of having to survive without savings…
…
continue reading
1
"BBC's Branding Brilliance" — Steve Folland, Being Freelance Podcast
24:26
24:26
Play later
Play later
Lists
Like
Liked
24:26
The British Broadcasting Corporation (BBC) is podcaster Steve Folland's favourite brand. Listening to Simon Mayo on Walkman. Rushing home to watch 'The Broom Cupboard' after school. 'Ski Sunday' signalling the end of the weekend. Steve's childhood is wrapped up in warm memories of the BBC: a trusted friend with whom he has journeyed ever since. Exp…
…
continue reading
Hannah wondered how the people she met whilst travelling could afford to travel non-stop. It turned out, they were freelancers. And so began a journey into figuring out how she could make that happen, whether she’d like it when she did - and finding her niche along the way. Now back in the UK, she is ‘Hannah from Shiny Happy Digital Design’. Happy …
…
continue reading
Joel was originally on the Being Freelance podcast in November 2015. Now it’s time to catch up on the intervening 8 years. As he’s gone from a single solo copywriter to being a married father and founder of a company. We hear how Case Study Buddy grew out of a freelancing side project into a company with major clients and seven figure revenue. But …
…
continue reading
1
"IKEA: The Narnia Of Brands" — Anneli Hansson, Brand Strategist
27:05
27:05
Play later
Play later
Lists
Like
Liked
27:05
IKEA is a Swedish furniture retailer and strategist Anneli Hansson's favourite brand. Narnia, Hogwarts, IKEA... For Anneli, they're all offering the same thing. Because when you step through the doors of that big blue warehouse, you get to experience almost endless possibilities. And 'experience' really is the key word. This episode is a (very Swed…
…
continue reading
1
Graphic Designer & Illustrator Sam Minton
36:51
36:51
Play later
Play later
Lists
Like
Liked
36:51
Sam was drawn to freelancing when the bar he pulled pints for, asked him to design a poster. The writing was on the wall. Well, it wouldn’t have been a great poster otherwise. Sam became known as a designer/illustrator for bars, pubs and clubs. And then covid hit. Overnight all those places shut. But Sam’s happiest when he’s working… You'll find fu…
…
continue reading
For a long time Kayleigh didn’t even see what she had as a 'business'. She was trading time and skills for money. But a few years ago she embraced outside help. Coaches. Group coaching. Working with a strategist, a photographer and copywriter. She polished her brand and found her niche. With this new confidence and focus, her rate quadrupled. As di…
…
continue reading
1
"Harvard: Inside The Prestigious Brand" — Tosin Odugbemi, Visual Brand Strategist
22:40
22:40
Play later
Play later
Lists
Like
Liked
22:40
Harvard is an American university and visual strategist Tosin Odugbemi's favourite brand. It started with 'Legally Blonde'. Or maybe before. In fact, Harvard has always been in Tosin's consciousness, representing the peak of human accomplishment. But studying her master's there hasn't been a Hollywood fantasy. Today's episode is a raw love letter …
…
continue reading
8 years after Franky first appeared on the podcast, it’s time to catch up. Still a freelance copywriter. Still in Bristol. But so much has changed. Not just her kids getting taller. In this episode, Franky shares how she had to reshape her business around a chronic illness, diagnosed less than a year after we last spoke. And how she found a co-ment…
…
continue reading
1
My Freelancing Journey And The Story Behind This Podcast
19:38
19:38
Play later
Play later
Lists
Like
Liked
19:38
How did I become a freelance graphic designer? Why did I start this podcast? What's it like to live as a digital nomad? How did I find my niche? What have been the successes and challenges on the journey so far? In this special episode to mark one year of Branding Love Letters, I share some of my story. All while going for a hike (sorry about the w…
…
continue reading
1
BONUS - LIVE Q&As with Prerna Malik, Beth Gladstone and Tom Garfield
37:31
37:31
Play later
Play later
Lists
Like
Liked
37:31
In this special bonus episode of the Being Freelance podcast we take a selection of the regular Live Q&As that we host in the Being Freelance Community and let you soak up the wisdom once more. You can catch full video replays of all of our Live Q&As in the Being Freelance Community. In this episode, we've got: - Freelance content marketing and SEO…
…
continue reading
1
"Sway's Startup Branding Lessons" — Emma Fanning, Green Graphic Designer
26:02
26:02
Play later
Play later
Lists
Like
Liked
26:02
Sway is an American biotech company and green graphic designer Emma Fanning's favourite brand. In 2017, Emma was mocked for suggesting that graphic design should be sustainable. But that didn't stop her from pioneering a successful career in green design. This led her to Sway, who are developing a plastic alternative. Today's episode is a tale of p…
…
continue reading
1
"Starbucks' Shockingly Simple Route To Brand Dominance" — Just Wisdom, Music Producer
25:04
25:04
Play later
Play later
Lists
Like
Liked
25:04
Starbucks is an American coffee shop chain and music producer Just Wisdom's favourite brand. Military bases. First dates. Cross-country pit stops. All threaded together by a green and white siren: the icon that lets Patrick Forbes (a.k.a. Just Wisdom) know he is home. For him, Starbucks has become much more than a cafe. It is a refuge, a place of t…
…
continue reading
1
"Kerrington's Heart: Brand Purpose As A Superpower" — Danielle Meadows-Stinnett, Graphic Designer
21:38
21:38
Play later
Play later
Lists
Like
Liked
21:38
Kerrington's Heart is a Kentucky-based non-profit and graphic designer Danielle Meadows-Stinnett's favourite brand. Danielle loves superheroes. But the heroes she's met through this locally-rooted organisation don't wear capes. They are children experiencing congenital heart defects, their families and their caregivers. This is the story of an earl…
…
continue reading
1
"AFM Safecoat: Pioneering Branding That Works" — Andy Pace, Healthy Building Expert
26:59
26:59
Play later
Play later
Lists
Like
Liked
26:59
AFM Safecoat is an American building products line and healthy building expert Andy Pace's favourite brand. Andy knew something needed to change in the construction industry when three of his colleagues on a job were rushed to hospital with breathing problems. That was thirty years ago, when the word 'green' was simply a colour. He found a small co…
…
continue reading
1
"Franco Manca: Less Is More In Branding" — Thomas Thorogood, Media Producer
24:02
24:02
Play later
Play later
Lists
Like
Liked
24:02
Franco Manca is a British pizza chain and media producer Thomas Thorogood's favourite brand. When he was at university, this pizzeria hosted some of Thomas' happiest memories and most creative conversations. He keeps returning, deliberately seeking out Franco Mancas across the UK. Whether it's in Cambridge, Edinburgh or Brighton, stepping through t…
…
continue reading
When Liz left uni, she was adamant she didn’t want to be a freelancer. And yet here we are, via starting a stationery business and a family. A 9 year gradual process which has resulted in her switching from treating her freelancing like a hobby, to firmly treating it like a business. Starting a podcast. Working with Adobe. Diversifying her income a…
…
continue reading
