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Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
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Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydm ...
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Building a Marketing Empire... Journey From eBay To Agency CEO
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In this episode of Marketing Inc., host Allie Bloyd interviews Ashton Shanks, co-founder and co-CEO of Bad Marketing, a full-service marketing agency. Ashton shares his journey beginning with his early start in marketing at 16, selling cell phone parts on eBay, to becoming a director of advertising and ultimately starting his own agencies. He also …
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In this one, I'm spilling all my secrets on properly compensating yourself as a business owner. Too many of us fall into the trap of constantly reinvesting profits without paying ourselves - don't be that business owner! I share my formula for setting clear financial goals that will motivate you AND your team. Plus, learn my tactics for calculating…
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In this episode, I'll be sharing some overlooked strategies for finding new customers that don't involve expensive ads. Discover how to leverage LinkedIn, partner with suppliers, and host virtual events to access untapped audiences - all with minimal cost. ** Sign-up for the challenge here.By Salena Knight
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Highlevel Updates: Shaun Clark Takes A Deep-Dive into Latest Features & ROI Clarity
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In the latest episode of Marketing Inc., join host Allie Bloyd as she sits down with Shaun Clark, founder of High Level, for an insightful conversation on the newest enhancements that have rolled out on the High Level platform. This is a treasure trove for marketers looking to stay ahead of the curve in e-commerce, email marketing strategies, engag…
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How To Price Your Product To Increase Sales
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44:44
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Back when I first opened my business, the economy looked a lot like it does now. It was the Global Financial Crisis, people were tightening their belts, interest rates were rising… But there were still things that would sell. And for me, it was these super cool wet/dry bags that i used to import from America (fun fact, nearly 20 years later I STILL…
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I Trusted An 'Expert' With My Business Finances And It Almost Ruined Me 💸
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35:34
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I remember it like it was yesterday (how can I ever forget). I was drowning in debt, exhausted from pouring everything I had into my struggling business. How did it all go so wrong? Back when I first started out, I was so naive about finances. Despite growing up poor, watching every penny come into and leave my bank account, that all went out the w…
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The Risks Kings of Neon Took To Expand Internationally with Steve Pastor
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52:24
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Too scared to dream big? This episode takes you on a wild ride following Stephen Pastor's entrepreneurial journey. Starting out as a DJ in Australia, Stephen stumbled into the neon sign business by chance. You'll hear how he turned a side gig into a full-time venture, finding the courage to take his business international. Stephen shares gripping t…
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This Person Can Increase Profits Without You Lifting A Finger - Carolina Montanez
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44:06
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Discover the one weird trick freight companies DON'T want you to know! Logistics expert, Carolina Montanez, reveals how to uncover THOUSANDS in hidden shipping costs draining your profits every year. Find out how optimizing your supply chain could transform your bottom line WITHOUT any extra work. Listen now to learn the freight industry secrets th…
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How Taylor Swift Can Get YOUR Business In The Media - For Free
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44:31
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TayTay has left the building, but is it too late to capitalize on her tour? Heck NO! Truth is, if you’re NOT leveraging TS right now, then you’re missing a huge opportunity. I don’t care if you sell clothes, furniture, beauty, shoes, or even adult toys! (not that I’m suggesting Ms Swift owns the latter…) Billionaire Swifty can sell your products - …
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Steal The Marketing Secrets Of Lululemon & Pottery Barn with Jessica Shirra
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57:17
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Scale your retail business with marketing secrets from Lululemon and Pottery Barn! Learn how to plan campaigns across channels, focus on newness over discounts, and steal strategies from big brands. Jessica Shirra shares insider tips from working with top retailers. Discover how to stand out from the crowd and drive sales with intentional, multi-ch…
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How To Find The Most Profitable Products That Will Sell Fast
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32:22
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In this podcast, I reveal how to avoid buying the wrong products and wasting money through strategic inventory planning and analyzing sales data, trends, and customer requests. Learn my secrets for negotiating the best deals from suppliers and stocking inventory that actually sells fast.By Salena Knight
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Beat Burnout: Strategies for Sustainable Business Growth
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40:18
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If contracting one of the rarest remaining diseases early in my business taught me anything, it’s this: nobody’s safe from the 4 B’s of Business. Bottleneck. Burn-out. Breakdown. Bankruptcy. It’s common for one to follow the other. If you’re starting to see the warning signs of one, it’s time to urgently find a solution… because the others are clos…
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How Kristine Increased Her Revenue to 2000%
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46:22
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Tired of small profits and imposter syndrome? In this podcast, learn how Kristine went from barely breaking even to increasing revenue by 2000% by facing her fears and learning her numbers. Discover her simple tactics for doubling conversions, boosting margins, and way more - all without losing your creative spirit. It's time to stop playing small …
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Unlock the Power of Post-click Experience: Roadmap to Convert Leads into Customers
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Are you ready to take your marketing game to the next level? In this episode, my guest Khalid Saleh shares his journey of creating a successful conversion rate optimization platform called FIGPII. But don't let the quirky name fool you! This platform is a game changer for anyone looking to improve their website's conversion rates. Join us as we div…
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This Strategy Will Change The Way You Operate Your Business Forever
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25:47
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Are you still looking to take your retail or e-commerce business to the next level this year? This episode might be the one you need. When it feels like everything has just snowballed and you've got a lot of things to do, how do you know which one to focus on?By Salena Knight
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How Paid Advertising Catapulted My Revenue: Lessons Learned & Top Tips
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Are you ready for a sneak peek into the future of marketing and professional growth for me? I'm excited to give you a 2023 year in review for my business, along with predictions for 2024 in the world of marketing. As entrepreneurs, we all strive for control and achieve our revenue goals. And that's exactly what I learned through the power of paid a…
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How To Take Your E-Commerce Business To The NEXT Level
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Are you a business owner looking to grow your brand and achieve success in the long run? In this must-watch video, Jason shares his journey of growing his agency from primarily focusing on e-commerce to expanding into lead generation and service-based industries. But that's not all, he also offers professional consulting and training programs to he…
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3 Luxuries I Splurge On (Even Though I'm A Tightass!)
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23:59
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As my business have grown, my views on spending has definitely changed. In this episode, I share some thoughts from a Facebook Live I did while waiting for a flight to an event. I chat about the treats I now indulge in. I also explain why these splurges provide great return and help me take things to the next level. Hoping this gives you some inspi…
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How To Keep Your Customers Shopping (Even In A Recession)
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What’s cheaper - keeping a returning customer or finding a new one? Keeping customers coming back to shop with you again and again is SO much easier (and cheaper!) than the marketing you need to bring in a constant stream of new customers. And around here, we do things the easy, smart way, not the difficult, expensive way. I first shared this conve…
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How To Have Customers Lining Up To Buy (Dionne's $30k Sale Story) - Dionne Keen
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1:17:58
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Some of my favourite retail and eCommerce origin stories go like this: Someone stumbles across a problem when they’re trying to buy a product. They search high and low, but they can’t find a solution to what they’re looking for. So… … They make the solution themselves! Today’s podcast guest, Dionne Keen, did just that. When she couldn’t find any cl…
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I'm sorry to tell you this, but you aren't good enough to build a multi-mullion dollar business on your own. Growth comes when you find your key people. And once you find them, you need to encourage them to stay. In today’s episode, I’ll be sharing with you what I’ve been doing over the years and how it has evolved when incentivising your team.…
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For those of us who own retail and eCommerce stores, December’s all about demands and pressures. Plus, so many of us have found 2023 rough… and it’s so easy to let these situations hold you down. But what I’ve learned is that while you can visit the misery and the frustration, you can’t live there. Visit, sure. Live, no. In today’s podcast episode,…
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Ok, I’ll admit it: I’m a total TikTok skeptic… … At least, I was until today’s episode, when my guest Tom Moult changed my mind for good! If you can’t decide whether or not TikTok is right for your business, this is THE next thing you need to prioritise on your to-do list - because if you’re a skeptic like me, you could be leaving serious money on …
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The kinds of strategies that send Black Friday and Cyber Monday sales through the roof can be used ALL year round in your business… … And if you’re not using them, you’re leaving money on the table. Whether you’ve met your goals or not over the recent spending extravaganza, it’s time to keep your foot on the pedal. Here’s the fuel you need to hit t…
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Simple Strategies To Get Your Customers To Buy More - Bob Marsh
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Ever found yourself in the midst of a pushy sales conversation? It’s no fun being on the receiving end of it… so why do we think we need to BECOME the pushy salesperson to successfully land a sale? I don’t know about you, but it’s a big no from me. There’s a reason sales have such a negative perception around them. Most salespeople? They suck. They…
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From Retail Owner To Exit: One Woman's Journey To Scaling Success - Catlyn Calder
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44:53
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Why are we so quick to devalue our own products? Fear of overcharging is a major hurdle for retail and eCommerce store owners, often leading to a discounted race to the bottom. In this episode of Bringing Business to Retail, we're joined by strategic coach and former retail business owner Catlyn Calder. Having successfully built and sold an eco-ref…
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4 Things You Need To Triple The Value Of Your Business
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Do you know the four things you need to do to triple the value of your business? Sure, you might not be thinking about selling it today… but what about down the track, when seasons change, priorities move, and you’re ready to dream a new dream? Don’t let your hard work crumble into a house of cards. These four steps are free, simple, and can set yo…
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Customers Don’t Care About Your Products - John Chan
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38:29
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Your customers don’t care about your products. After all, why should they? In a world full of countless product options, yours is just another one they scroll past. Your job, as a retail or eCommerce store owner, isn’t to find the best products. It’s to give your customers a reason to STOP the scroll, pay attention, and press ‘buy now’. On this epi…
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