With the podcasting space becoming increasingly crowded, shows face stiff competition as podcasters struggle to rise above the noise. How do you stand out? More importantly, how do you get the results that you want for and from your podcast? Hosted by Valher Media pillars Charley Valher and Grant Merriel, The Business of Podcasting dives into everything you need to know about podcast growth strategies and tactics. Sit tight, listen closely, and find the answers to your questions about brains ...
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Is Your Podcast Worth The Effort? Signs It's Time To Stop Or Pivot
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Has your podcast become a chore for you lately? Do you feel demotivated by your downloads and conversions… and second-guess if your show is worth all the effort? If you answered yes, then now is the perfect opportunity for you to ask this crucial question: Should I continue, pivot, or stop my podcast? There’s no one-size-fits-all approach to this d…
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Podcast Growth vs. Conversion (And How to Balance Both)
39:55
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We’ve heard so many podcasters say “I’m in this for the long game,” only for their show to fizzle out in about a year. But in most cases, it isn’t their commitment that’s causing this problem. The main reason this happens is that they never find the right balance between growth and conversions. Focus too much on views and downloads and you’ll end u…
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Tactically Great, But Strategically Poor — Why Your Podcast Isn't Working
41:28
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Here’s a hard, but necessary pill podcasters must swallow: Putting in maximum effort towards your podcast doesn’t automatically equate to reaping the desired results. Especially if you’re executing tactics or activities against the wrong strategy. Frankly, you can be rubbish at tactics but still have a successful podcast—if you’ve got your strategy…
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1
Why Video Podcasting is No Longer Optional
39:16
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One of the most heated topics in the podcasting community is audio-only vs. video podcasts. This 2022, this should no longer be up for debate! In the past year, we’ve seen people shift from listening to podcasts during their commute to watching videos at home. With this trend set to continue to accelerate, there’s no reason why you shouldn’t make t…
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1
Insights from Over 100 Podcast Audits in 2020
21:20
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Let’s audit your podcast! (https://www.valhermedia.com/podcast-audit/) Learn how to write better titles from my episode…
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1
A Simple (But Effective) Way to Get on More Podcasts with Kristin Molenaar
49:00
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) YesBoss VA (https://yesbossva.com) YesBoss VA Training (https://yesbossva.com/podcastguest) Getting on podcasts that yo…
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) "It’s Not Luck… Fish Where the Fish Are" Companion Guide (https://www.valhermedia.com/download/2580/) If you think you …
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A Step by Step Process for Using SEO to Grow Your Podcast with Gert Mellak
1:03:06
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) How To Start a Podcast - The Podcast Host (https://www.thepodcasthost.com/planning/how-to-start-a-podcast/) Get your we…
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1
What Metrics ACTUALLY Affect Podcast Rankings with Rob Walch
1:02:04
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) podCast411 Website (https://www.podcast411.com) The Feed Podcast (https://thefeed.libsyn.com/) Check out Libsyn (https:…
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1
Leveraging Multiple Income Streams for Your Podcast with Dave Jackson
26:35
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) School of Podcasting (http://www.schoolofpodcasting.com) Power of Podcasting Network (www.powerofpodcasting.com) Storyw…
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1
Why Podcasting Isn't for Everyone (and What It Really Takes to Be Successful) with Dave Jackson
55:36
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) School of Podcasting (http://www.schoolofpodcasting.com) Power of Podcasting Network (www.powerofpodcasting.com) Way ba…
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1
How to Get Your Podcast Back on Track After a Break
14:07
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Do you have a podcast where you haven’t uploaded anything to for a while? Let’s say you want to get your show back on t…
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1
What It Takes to Have a Successful Podcast with John Lee Dumas
18:04
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Entrepreneurs on Fire Podcast (https://www.eofire.com/podcast/) Every podcaster dreams of success, but what does it tak…
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1
Podcast Studio Upgrade - What I Bought and Why
28:29
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) You might’ve heard the phrase, “why fix something if it ain’t broke”, but it doesn’t apply when it comes to upgrading y…
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1
How to Get High-profile Guests on Your Podcast with Zachary Babcock
50:19
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Underdog Empowerment (https://underdogempowerment.com/) The Underdog Empowerment Podcast (https://underdogempowerment.c…
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1
What You Need to Know About the Future of Podcasting - Industry Update
20:43
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) The podcasting industry is seeing some major improvements and today, I’m laying it out to help you plan the next steps …
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1
Copywriting Pro Reveals His Secret to High-converting Podcast Titles with Adil Amarsi
1:19:05
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Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) How does YOUR podcast fare? Take our quiz! (https://valher.responsesuite.com/q/p…
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1
A Podcaster's Guide to Crushing It on YouTube Ads with Tom Breeze
1:10:46
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Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) How does YOUR podcast fare? Take our quiz! (https://valher.responsesuite.com/q/p…
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1
Results and Thoughts From Spending $10,000 Promoting Podcasts With Twitter Ads
30:22
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Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) How does YOUR podcast fare? Take our quiz! (https://valher.responsesuite.com/q/p…
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1
Unique and Powerful Facebook Ad Strategies To Grow Your Podcast With Kim Barrett
45:45
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Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) The Kim Barrett Show (http://www.kimbarrett.com.au/blog/) Become the mogul of yo…
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1
How To Plan, Prepare and Execute a High-quality Podcast Interview With Jaryd Krause
47:57
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Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Buying Online Businesses Podcast (https://buyingonlinebusinesses.com/podcast) Do…
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1
3 Steps To Creating Powerful Stories in Your Podcast With Adil Amarsi
50:08
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Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Adil Amarsi Unplugged Podcast (https://adilamarsi.com/podcast/) Think Like a Cop…
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1
Charley's Biggest Podcasting Failures (and How To Overcome Them)
40:58
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Eleanor Roosevelt once said, “Learn from the mistakes of others,” and she couldn’t have phrased it any better. Much lik…
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1
How To Get Your Guests To Promote Your Podcast With Rob & Kennedy
35:34
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) The Email Marketing Show Website (https://www.TheEmailMarketingShow.com) The Email Marketing Group (https://www.emailma…
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Cutting Through The Noise by Being Different With Rob and Kennedy
40:47
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) The Email Marketing Show Website (https://www.TheEmailMarketingShow.com) Email Marketing Heroes Podcast (https://www.em…
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1
Results From Spending $200,000 on Podcast Sponsorships With Tim Soulo
48:21
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Ahrefs Website (https://ahrefs.com) SaaS Marketing Vlog (https://www.youtube.com/channel/UCDidoS6DWZVYk-PdNtcY9PQ) For …
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1
How To Make a Successful Podcast In a Competitive Niche With Scott Carson
55:45
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) We Close Notes Website (https://weclosenotes.com/) Note Closers Show Podcast https://weclosenotes.com/note-closers-show…
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1
What Podcasters Should be Doing Differently During the Crisis With Charley Valher
24:46
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) The world is in crisis. In just the last month, the landscape of podcasting has changed drastically and there are thing…
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The Most Common Mistakes Podcasters Make With Charley Valher
25:25
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Being a pro at podcasting is a lot like becoming a successful amateur tennis player: not only do you need to avoid unfo…
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1
Your Questions Answered! (Q&A With Charley)
28:25
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Have you ever wanted to start a podcast but didn’t know where to start, what equipment to use, and what to look out for…
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Behind the Scenes of a Brand New Podcast With Will Wang
31:15
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Resource Links: Valher Media Website (https://www.valhermedia.com/) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Our first episode with Will Wang (Facebook Ads Amplification) (https://www.valhermedia.com/the-business-of-podcasting-ep003-using-paid-ads-to-amplify-your-podcast-and-business-with-w…
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Do Big-Name Guests Really Help Your Podcast Grow? (With Brett Curry)
36:56
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Resource Links: Valher Media Website (https://www.valhermedia.com/) Subscribe to our email list for more podcasting tips & resources () A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) The Llama Commerce Show (https://www.classyllama.com/blog/the-llama-commerce-show) OMG Commerce Website - https://…
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From 0 to 22,000 Downloads In Under 12 Months With Jaryd Krause
44:59
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Resource Links: ◈ Valher Media Website (https://www.valhermedia.com/) ◈ A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) ◈ Buying Online Businesses Website (https://buyingonlinebusinesses.com/) ◈ Buying Online Businesses Podcast (https://buyingonlinebusinesses.com/podcast/) If you’re like most peop…
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1
Strategic Podcast Growth with Ralph Burns
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Regardless of context, everybody loves growth. When it’s all about business and services especially, having a very good strategy towards scaling up the proper way is a step in the right direction. Today, we’ll be talking with Ralph Burns, CEO of Tier 11 and expert in helping businesses scale through Facebook & Instagram advertising. We’ll be lookin…
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Creating More Leverage With a Small Audience with Stephan Spencer
1:10:53
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Growing a podcast may be daunting from the get-go, and there are many factors to consider in getting your show to where you want it to be. Well, what if I told you that you can have a successful podcast even with a small audience? For this episode, we have a chat with Stephan Spencer, one who I consider to be the best expert today on SEO. We’ll be …
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How to Get Big Names On Your Podcast with Joe Fier
57:49
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Making sure you’re offering something of worth to your listeners is a goal that should never be overlooked. Preparing an episode and looking for potential guests who can bring additional value may be difficult to grasp, but luckily, we’ve got an expert who can help get you on track. Today, we will be joined by Joe Fier, co-host of the Hustle And Fl…
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Being The Sponsor Of Your Own Podcast For Maximum ROI with Steph Taylor
47:29
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Launching your very first podcast is a thrilling experience for every podcaster alike. You’ll never know what follows after that. That is why it is essential to come up with effective strategies to ensure your podcast’s success. Today, Steph Taylor of the Socialette Podcast joins us to share her most valuable points on growing your podcast effectiv…
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From 0 to 10000 Podcast Downloads Per Day With Pete Smissen
54:02
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The number of your podcast downloads is one of the metrics you can use to measure the success of your show. Knowing that your content resonated enough with your audience for them to download episodes is rewarding. Today, Pete Smissen of the Aussie English podcast joins us to talk about what it takes to grow your podcast downloads. His podcast has g…
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Dealing with Insecurity in Podcasting with Jaemin Frazer
45:32
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It is common for new podcasters to doubt themselves and feel insecure about what they can deliver. Because of this, they end up making a podcast that shows what they think listeners want rather than what they want to share. They add to the noise instead of giving out new information to their listeners. In this episode, Jaemin Frazer shares his insi…
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How to Promote Your Podcast Online to Generate Audience with Angela Henderson
36:21
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A podcast can help you build credibility and authority around your brand. Thus, it is crucial to know how to generate an audience and have a deep connection with them. Social media platforms like Facebook can help you create feedback and promotional materials for your show. In this episode, our guest Angela Henderson gives crucial suggestions on bu…
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The Framework for Telling Great Stories on Your Podcast with Jo Johnson
45:31
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Podcasting is one way to tell stories. Thus, it is essential to learn efficient and compelling storytelling so hosts and audiences can have more significant connections. It also allows podcasts to be entertaining and useful at the same time. In today’s episode, our guest Jo Johnson shares the importance of storytelling in podcasts and business. It …
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Proven Methods to Grow and Monetize Your Podcast with Molly Pittman
42:12
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Podcasts are often used for advertising different products and services. Facebook, on the other hand, is an example of a platform where you can promote your podcast. You can also use newsletters and the show notes to advertise your podcast and your products or services. In this episode, our guest Molly Pittman shares her insights about the business…
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What to Do If Your Podcast Stalls or Falls Into a Decline
51:30
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Running a podcast is a long-term commitment. It also takes hard work and patience to know the right strategies that are necessary for its success. There are also times wherein you will need the help of an expert in the field of podcasting. In this episode, Adam Jaffrey is back with us to share his knowledge about saving a stalling podcast. He talks…
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How to Create More Opportunities From Your Podcast with Daryl Urbanski
51:28
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Podcasts hold a lot of opportunities for business owners and entrepreneurs out there. However, getting a start on this business can have several challenges. Luckily, our guest Daryl Urbanski is here to give you all the advice you need to steer your podcast show to success. Tune in to the whole episode to learn all about the tips and tricks. About o…
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There’s a lot of work done in making a podcast. Different parts come together to create a complete, finished product. But sometimes we might focus too much on particular elements that we forget to look at the other vital aspects. In this episode, we invited Adam Jaffrey from Wavelength Creative to discuss his “3 P’s” framework in podcasting. The 3 …
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How Niche Should Your Podcast Be with Stephanie Campanella
39:40
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It’s challenging to find the right fit when you’re not sure where to place yourself and your podcast. These days, it’s always a question between going broad or finding your niche when creating content. In this episode, our guest Stephanie Campanella discusses the importance of niche in the podcast business. She shares her approach to making her pod…
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Using paid ads to amplify your podcast (and business) with Will Wang
23:32
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Podcasting is a gateway to engage your audience with more valuable content. Today, we have Will Wang of Growth Labz share his experience on expanding his podcast, Marketing From The Trenches. Knowing which online platforms you can use to get more people watching, listening, and subscribing is vital. In this episode, we share how using different pla…
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The Ultimate Conversion Tool with James Schramko
41:00
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Having a successful podcast channel means putting together high-quality shows. Each episode needs the perfect mix of the right guest, the right questions, and the right narrative. This episode is all about running a podcast that can stand out. Our special guest, James Schramko, will share his years of knowledge on this subject. Together with James,…
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Podcast Growth Strategies with Matt Wolfe
49:19
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As a podcaster, it is important to know how to grow my audience. We had Matt Wolfe of Hustle and Flowchart share his insights on this topic. Hustle and Flowchart is one of the leading podcasts about growing businesses. In this episode, Matt shares his top three strategies on growing your audience. He also shared more effective methods of monetizing…
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