The series that investigates the latest ad-hyped products and trending fads promising to make us healthier, happier and greener. Are they really 'the best thing since sliced bread'? Science presenter Greg Foot finds out. Greg speaks to experts on a bunk-busting mission to test the latest consumer trends chosen by listeners. Do they live up to the hype? Or are they just marketing BS? Greg chats to the experts, dives into the data, performs tests and crunches the numbers before putting his fin ...
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
…
continue reading
DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is ...
…
continue reading
Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.
…
continue reading
A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to ...
…
continue reading
How I Grew My Brand is a series of one-on-one podcast interviews led by broadcaster Mary Nightingale with inspiring, high-profile British entrepreneurs. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for more than 30 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome o ...
…
continue reading
Retail Doctor Group, has developed this series of podcasts to guide retailers through the steps to improve their business fitness as well as most recently, provide insights and opportunity in light of a COVID impacted retail environment. We will look at strategy, brand power, the point of difference, customer connection, effective people, visual impact, understanding your figures, category and stock management, and how to build your omnichannel strategy. We will also be publishing our State ...
…
continue reading
Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions J ...
…
continue reading
Don't miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile ...
…
continue reading
How do you build a DTC brand that breaks out in a noisy world? The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain. This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand. Host Parker Nash spent more than a decade working at Nike where ...
…
continue reading
MVP Interactive is a consumer engagement technology company that enhances brand experiences through custom software, product design and social media.
…
continue reading
Insights are integral to the growth of your business. Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how to better serve their customers. Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.
…
continue reading
Welcome to the ContenderCast with Justin Honaman, a leadership and Consumer Industries entrepreneurship conversation centered on shining a light on bright ideas. The ContenderCast is the top global Consumer Industries entrepreneurship podcast. Justin is a digital commerce leader, author, communicator, and Consumer Products / Retail industry thought-leader based in Atlanta, Georgia. For additional information and guest access, visit contendercast.com. Every winner started as a contender!
…
continue reading
Helping Australians Take their Consumer Products to the World via Amazon's Marketplaces
…
continue reading
Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.
…
continue reading
Go behind the scenes with Leading Brands®. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.
…
continue reading
Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.
…
continue reading
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk t ...
…
continue reading
Welcome to the Future of NFT Podcast, where we explore the fascinating world of NFT's and their impact on Culture, Mindset, Business, Tech, and Consumer trends. We discuss the latest developments in NFT's/Web 3 and gain insights from Thought Leaders, Artists, and Entrepreneurs who are shaping this new industry. The Most Efficient....& Realest Podcast in the NFT World...so they say
…
continue reading
WGSN is the world's leading consumer trend forecaster. In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us. Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time. WGSN is an Ascential company.
…
continue reading
Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand. Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting ...
…
continue reading
Hosted by Oana Leonte, Unmtchd. is your ultimate resource for uncovering the raw, unfiltered insights behind building impact-driven, consumer-obsessed brands. We dive deep with visionary founders, innovative marketers, and impactful leaders to reveal the secrets of creating brands that not only succeed but leave a lasting legacy.
…
continue reading
Welcome to Decarbonizing Commerce, where we explore what’s new, interesting, and actionable at the intersection of climate innovation and commerce. Join your host Keith Anderson, and together we'll meet entrepreneurs and innovators reinventing retail, ecommerce, and consumer products through the lenses of low-carbon and commercial viability.
…
continue reading
Consumers increasingly demand more. And, traditional advertising tactics often cause friction throughout the customer journey. With /prompt., the leading earned-first creative marketing and communications agency, discover how emerging trends and innovative strategies are reshaping this new era. Inspired by his bestselling book "Friction Fatigue," /prompt.'s CEO, Paul Dyer, along with a rotating cast of agency leaders, host Frictionless Marketing, exploring how brand marketers and communicati ...
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders
Jasravee Kaur Chandra
“Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.” Free-flowing, long-form conversations about marketing, branding, innovation, consumer behaviour and trends. Conversations that ignite new ideas. Ideas with rough, sharp edges ! These conversations with thought leaders discuss best practices, trends, case studies and insights on topics ranging from strategy planning, brand building, marketing strategy, communication strategy, digital market ...
…
continue reading
A panel of industry experts discuss the issues the latest news and hot topics you need to know in PR and communications. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Mega-Brands: Investing in Mega Trends & the Mega Brands Best Positioned to Add Value to Your Wallet
Eric Clark
Mega-Brands is a podcast for investors, traders, and brand marketers; Financial Advisors & investors who want to keep track of the most powerful mega-trends happening around the globe. In these podcasts we discuss the $50 trillion/year global consumer spending theme as well as other trends like: Artificial Intelligence, Digitization, and the Experience Economy. Let's make some money investing in Mega-Brands! https://www.globalbrandsmatter.com
…
continue reading
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
…
continue reading
When struggling journalist Sarah Simmons finds herself stranded in an idyllic New Hampshire town, her unexpected visit turns into a nightmare. Steeped in history and filled with legends, the residents of Danville soon learn that the past is not always meant to be forgotten. Their lives will be forever changed, while the hope of a future without terror rests on the shoulders of a stranger who may hold the keys to the past. This is Consumed, a brand new story set in the same universe as the aw ...
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
CvE - Marketing Consultancy
Welcome to Time for a Reset Marketing Podcast, where we sit down with top marketing leaders representing the biggest and most beloved brands. Our mission? To uncover the secrets behind driving change in today’s rapidly evolving world. From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing. Each episode is a treasure trove o ...
…
continue reading
The He Said, She Said, Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success.
…
continue reading
Tune in every Thursday as Jess chats with operators and founders across CX, marketing, and everything in between to discuss what creates a killer brand experience. In each episode, we’ll dive into the nitty-gritty like acquisition and retention tactics and zoom out to discuss the big things like AI, brand experience and why customer experience is at the center of it all.
…
continue reading
NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.
…
continue reading
Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.
…
continue reading
Stairway to CEO is a podcast, hosted by entrepreneur Lee Greene, featuring untold stories from inspiring Founders & CEOs about what it takes to start and grow a business.
…
continue reading
The SupermarketGuru, Phil Lempert, along with SupermarketGuru.com managing editor Sally Smithwick, discuss Food News, Consumer Insights, Trends, New Products and MORE!
…
continue reading
Destination On The Left is a travel and tourism industry podcast hosted by Travel Alliance Partnership. Each episode explores successful collaborations, creative marketing ideas and best practices for both consumer and travel trade marketing programs. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry.
…
continue reading
Sustainable brand owner? Sustainable brand lover? Either way, you’ve come to the right place! Welcome to the ‘Sustainable Business Spotlight’ with Amy Auble. Amy’s passion for sustainability and desire to market sustainable brands is showcased in each episode. Each week, she will provide you with tangible tips, strategies, and a variety of connections within the sustainable business world. This podcast is perfect for sustainable business owners and consumers alike! Some episodes will be cura ...
…
continue reading
ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and more. The concept of “In The Trenches” is intended to build a real community of category management and shopper insights colleagues to share their authentic stories. ARCast brings like-minded individuals with relatable experiences to the table to reflect on their careers, share tips, funny anecdotes, ...
…
continue reading
Replace Base supply cell phone replacement parts, tools and accessories for consumers and B2B, with over 13k SKUs covering devices from drones to phones we have you covered. Starting as a part time hobby 12+ years ago Replace Base is now an industry leader in the supply and logistics of replacement components for consumer electronics. Supplying end users and B2B, we offer over 13,000 SKUs from our UK warehouse, all available for next day delivery within the UK, 2 days within Europe and 2/3 d ...
…
continue reading
Dr. Andrea Wojnicki is a Harvard-educated executive communication coach whose research focuses on interpersonal communication and consumer psychology. Learn the communication mindsets and tactics that will help you accelerate your career trajectory. Based on her research and guest interviews, Andrea will coach you on topics including: • overcoming imposter syndrome and communicating with confidence • developing executive presence and leadership skills • communicating with precision • buildin ...
…
continue reading
The Growth Pod shares actionable, step-by-step tips for building a profitable brand that you love. Each week, join host Angela Frank as she learns the secrets of business success from industry experts, successful founders, marketing changemakers, and inspiring thought leaders. If you're a founder, side hustler, or business owner, looking for a straightforward path to growth, let The Growth Pod be your guide.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
A Masterclass in Curiosity with Sean McCullough, Sr. Brand Insights Manager at Molson Coors
40:36
40:36
Play later
Play later
Lists
Like
Liked
40:36
Want to elevate your career in insights? Start thinking like a toddler. In this episode, we're joined by Sean McCullough, Sr. Brand Insights Manager for Coors Family of Brands, Imports, Economy, Non-Alc, & Whiskey at Molson Coors. Sean discusses how he takes inspiration from the world of insights and beyond to continuously cultivate his sense of cu…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Consumer Insights and Branding with Brett Townsend
56:58
56:58
Play later
Play later
Lists
Like
Liked
56:58
In this episode of the “He Said, She Said” Razor Branding Podcast, Michael and Jaci Russo are joined by Brett Townsend, Senior Vice President of Strategy at Questor Strategy and Insights. The discussion dives into market research, consumer insights, and the importance of empathy in branding and marketing. Throughout the conversation, Brett shares a…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Power of Consumer Research for Brand Success with Danielle Dawson
39:58
39:58
Play later
Play later
Lists
Like
Liked
39:58
Catch the latest episode of "The Juice with Jess Cervellon" featuring Danielle Dawson, Product Marketing Manager at Four Sigmatic. Danielle shares her insights on the challenges of integrating functional mushrooms and plants into products while keeping brand vibes consistent. Jess and Danielle dive deep into why a solid brand voice matters, the per…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#569: Building a brand that customers can't get enough of with Jon Davids
27:00
27:00
Play later
Play later
Lists
Like
Liked
27:00
Welcome to today’s episode where we explore the magic of branding with Jon Davids, author of "Marketing Superpowers: Build a brand so good that getting customers feels like magic" and branding expert. Jon’s book promises methods to transform marketing into a natural by-product of a beloved brand. We’ll dive into his strategies and frameworks that t…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Starbucks Made Pumpkin Spice Latte a Cult Favorite with Scarcity
30:28
30:28
Play later
Play later
Lists
Like
Liked
30:28
In this episode, we uncover how Starbucks turns the Pumpkin Spice Latte into a cult favorite through the power of scarcity.By Consumer Behavior Lab
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Driving All-Hands Employee Engagement with Ankit Patel of ZeroMe
36:06
36:06
Play later
Play later
Lists
Like
Liked
36:06
Host Keith Anderson is joined by Ankit Patel, Vice President of Sustainable Solutions at ZeroMe, a platform for companies to engage and align their workforce with the company's sustainability goals through personalized awareness and education. Together, they cover interesting topics like the commonalities and distinctions between the rise of e-comm…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#338 Growth Strategies from Co-founder of Unicorn Ro
50:37
50:37
Play later
Play later
Lists
Like
Liked
50:37
Rob Schutz is the co-founder of the unicorn Ro, a healthcare company that initially offered ED medications and later expanded into other products and services for sexual health, weight loss, fertility, hair, and skin. Prior to Ro, Rob was instrumental in the exponential growth of BARK/BarkBox, a now prominent subscription service for dog products. …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Bridging Online and Offline Customer Journeys with Courtney Conway
48:52
48:52
Play later
Play later
Lists
Like
Liked
48:52
Join Jess Cervellon as she sits down with Courtney Conway, former Director of Retention at Brooklinen, to explore the critical significance of customer retention for brands in today's market. Courtney shares her journey from freelance work to key roles in marketing and retention, and offers valuable insights into building effective retention strate…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Big Shift with Flywheel's Patrick Miller
38:00
38:00
Play later
Play later
Lists
Like
Liked
38:00
The CPG Guys are joined in this episode by Patrick Miller, co-founder of Flywheel, a division of Omnicom. Joining Peter to co-host the program is Flywheel's Jacqui Dynowski. Patrick discusses "The Big Shift" white paper which he co-wrote with Katie Box. Follow Patrick Miller on LinkedIn at: https://www.linkedin.com/in/patrickgmiller/ Follow Flywhee…
…
continue reading
Do more expensive dishwasher tablets clean better? And how do eco versions stack up? We are back with a new series of Sliced Bread and even more investigations into your suggested wonder products! We'll also be hitting a significant milestone during this batch of programmes so look out for more on that. First up - dishwasher tablets. Listener Debor…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Netflix's Love is Blind: why PRs make good reality stars – PRWeek podcast
24:59
24:59
Play later
Play later
Lists
Like
Liked
24:59
Tom Stroud, a communications consultant and contestant on hit Netflix dating show Love is Blind UK, is the special guest on this week’s PRWeek Beyond the Noise podcast episode. Tom Stroud discusses his background in PR and communications, as well as his experiences on the reality series Love is Blind UK, which has been in the top 10 most-viewed sho…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Slash Your Marketing Budget to Make More $$$
11:23
11:23
Play later
Play later
Lists
Like
Liked
11:23
If you've been in growth mode for a while, your marketing systems might be messier than you'd like. In this episode, Angela shares how you can use the power of a marketing ecosystem to spend less on your marketing while making more revenue. Specifically, Angela shares: How to unlock growth by leveraging psychological safety. The key elements of a s…
…
continue reading
We have moved beyond the era of pulling one lever and solving all your problems. The business is more challenging and the shopper landscape is exponentially complex, so we need to think and act differently. Shiraz helps us uncover some current and future solutions to start our journey.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Pedro Ribeiro (University of Notre Dame) | Building the Next Generation of Leaders
50:59
50:59
Play later
Play later
Lists
Like
Liked
50:59
We're entering the beginning of a new school year and the American College Football season begins this weekend! For the first time in this podcast's history, Jim welcomes a CMO of sorts from a large University: Pedro Ribeiro, the VP of Public Affairs and Communications for the University of Notre Dame in South Bend, Indiana. When it comes to strong…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 392:How to Offer an Exceptional Experience on Every Trip, with Rob DelliBovi
41:15
41:15
Play later
Play later
Lists
Like
Liked
41:15
On this episode of Destination on the Left, I talk with Rob DelliBovi, Owner and CEO at RDB Hospitality Group. He shares his insights on why micromanagement is underrated when it comes to delivering exceptional service because consistency is key. We discuss the strategies Rob’s company uses to provide added value for travelers and suppliers, and Ro…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Be So Good They Can't Ignore You | Greg Hahn, Mischief Chief Creative Officer
47:59
47:59
Play later
Play later
Lists
Like
Liked
47:59
Greg Hahn is an advertising legend. From his bio: "Greg is the Co-founder and Chief Creative Officer of Mischief @ No Fixed Address. Greg is going to go rogue and move this missive to first person. I started Mischief because I wanted to create a place where people- both employees and clients- could come and do the best work of their lives, with les…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#568: Digital signage and brand strategy with Misty Chalk, BrightSign
29:47
29:47
Play later
Play later
Lists
Like
Liked
29:47
Welcome to today’s episode, where we’re diving into the dynamic world of digital signage with Misty Chalk, Vice President of Sales, Americas at BrightSign. We’ll explore how digital signage is transforming brand strategies and customer experiences across various industries. RESOURCES Register for the Medallia CX Day webinar: Building Loyalty: How T…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Anyday - Turning Your Microwave into a Gourmet Kitchen Tool
1:07:14
1:07:14
Play later
Play later
Lists
Like
Liked
1:07:14
In this episode of The Story of a Brand Show, I have an inspiring conversation with Steph Chen, the Founder of Anyday. Steph shared the incredible journey behind Anyday’s innovative cookware that transforms how we think about microwave cooking. From her experience working at Eat Just to collaborating with renowned chefs like David Chang, Steph's pa…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
EP. 98 Unlocking Your Brand's Creativity with Damian Dayton
49:57
49:57
Play later
Play later
Lists
Like
Liked
49:57
We're joined by Damian Dayton, Chief Creative Officer at Creatably, who sheds light on his work with e-commerce giants like Pillow Cube and Cold Case Ice Cream, and the unique approaches they use to understand and motivate customers. Damian offers an inside look at what makes Creatably stand out in the competitive world of creative marketing. From …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Innovative Features of Mechanic Brand Tools: What Makes Them Stand Out
7:20
7:20
Play later
Play later
Lists
Like
Liked
7:20
In the ever-evolving mobile repair industry, having the right tools can make all the difference. Mechanic Brand’s tools are designed to meet the demands of both professionals and DIY enthusiasts, offering ergonomic design, durability, and cutting-edge technology. Whether it's precision screwdrivers, sturdy pliers, or advanced diagnostic tools, each…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Transform a Dull Blog into a Traffic Magnet (with Jon Clemence)
15:17
15:17
Play later
Play later
Lists
Like
Liked
15:17
Blogging is an important part of a successful acquisition strategy. Not only do blogs create educational opportunities for your prospects, but they can be an important source of sales for your brand. In this episode of The Growth Pod, content expert Jon Clemence shares exactly how you can take a dull blog and turn it into a traffic magnet. Specific…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Goodsellas: Why Movie Spoof Ads are Total Genius
38:44
38:44
Play later
Play later
Lists
Like
Liked
38:44
Step into the rebellious side of marketing with this episode of The Unofficial Shopify Podcast. Molly Pittman from Smart Marketer joins to rip up the rulebook on conventional advertising. We dive into the creation of "Goodsellas," a grassroots, "Goodfellas"-inspired commercial that flips traditional marketing on its head. Their conversation reveals…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
360. Replay: How Kendra Scott delivers on a ‘fashion-for-philanthropy’ vision
27:14
27:14
Play later
Play later
Lists
Like
Liked
27:14
Replay from Retail Gets Real episode 346: Kendra Scott started her eponymous jewelry company in Austin, Texas, 22 years ago with a clear vision in place: to create a fashion-for-philanthropy business. In this episode, Kendra Scott CEO Tom Nolan talks about his first Kendra Cares event, his extraordinary career journey and why he took a role in lead…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Communicating with IMPACT – with Jennifer Lee, Vice-Chairwoman at Deloitte (ep. 168)
45:50
45:50
Play later
Play later
Lists
Like
Liked
45:50
Do you communicate with IMPACT? Deloitte Vice-Chair Jennifer Lee defines impact as the ability to get someone to take action. Learn 3 specific communication tactics to elevate your impact, plus insights about how respect, being curious, and establishing the value of each person in the room can increase your impact. (Re-release of ep.112) CONNECT WI…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Daily Wellness with Mend Nutrition's Eziah Syed
55:23
55:23
Play later
Play later
Lists
Like
Liked
55:23
The CPGGUYS talk to Eziah Syed, co-founder & CEO of Mend Nutrition. Mend's mission is 'We have come together to make a positive impact on human health by developing nature powered, science backed formulas customized for each stage of the healing journey.'. Follow Eziah Syed on Linkedin at : https://www.linkedin.com/in/eziah/ Follow Mend on Linkedin…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
115. WGSN Fashion Buying: From TikTok Trading to Rachel from Friends
25:24
25:24
Play later
Play later
Lists
Like
Liked
25:24
What do fashion buying and Rachel Green from Friends have in common? In this episode of Create Tomorrow, we discuss fashion buying and the tools buyers have for strategic decision-making. VP of WGSN Fashion, Francesca Muston, and WGSN Director of Fashion, Monisha Klar discuss the process of fashion buying and the trends directing the future of fash…
…
continue reading
ETF’s will slide your aunt, uncle, grandpa and even your neighbor Tommy down the street into Crypto. With the rise of censorship and deep fakes, blockchains will play an interesting role in it all. What do you want to hear about on the next episode?
…
continue reading
Jamie and his sons were sitting around the campfire having a few beers and talking about beer, naturally. His oldest was about to leave for college, so Jamie encouraged him to think for himself when it came to drinking alcohol, regardless of the peanut gallery's opinions. Making a rational choice feels pretty damn radical...so why not screw the rul…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#567: Engaging e-commerce customers with Daniela Jurado, VTEX
28:29
28:29
Play later
Play later
Lists
Like
Liked
28:29
Welcome to today’s episode where we're going to look at the strategies behind enhancing customer e-commerce engagement while streamlining business operations with Dani Jurado, Executive Vice President of North America at VTEX, a digital commerce platform. About Dani Jurado Daniela Jurado is currently VTEX’s Executive Vice President of North America…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Connected Commerce with Omnicom Media Group’s Joanna O’Connell & Flywheel’s Xian Wang
57:21
57:21
Play later
Play later
Lists
Like
Liked
57:21
The CPG Guys are joined in this episode by Joanna O’Connell, Chief Intelligence Officer at Omnicom Media Group & Xian Wang, VP of Retail Insights at Flywheel. Joining PVSB in the hosting seats is Jacqui Dynowski of Flywheel. Follow Joanna O’Connell on LikedIn at: https://www.linkedin.com/in/joannao2/ Follow Xian Wang on LinkedIn at: https://www.lin…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
121 - Karuna Rawal on How Nature’s Fynd Marketed NASA’s Incredible Yellowstone Fungus
1:10:35
1:10:35
Play later
Play later
Lists
Like
Liked
1:10:35
Karuna, an entrepreneurial brand builder, shares her journey with Nature’s Fynd, a company that developed a new protein source from a unique fungus discovered in Yellowstone National Park.1. From Outer Space to Your Plate: The Unlikely Origin of Nature’s FyndNature’s Fynd’s story began with a NASA research project aimed at understanding how life co…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#566: The future of financial services CX with Chris O'Brien, M&T Bank
33:01
33:01
Play later
Play later
Lists
Like
Liked
33:01
Welcome to today's episode where we're diving into the future of financial services marketing with Chris O'Brien, SVP, Senior Product Owner at M&T Bank. We’ll explore the strategic use of first-party data, the integration of omnichannel customer experiences, and the modernization of marketing technology. About Chris O'Brien As SVP, Senior Product O…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Importance of Inclusivity in Customer Experience
52:58
52:58
Play later
Play later
Lists
Like
Liked
52:58
Join Jess Cervellon as she chats with Ashley Harris, the dynamic force behind transforming customer experiences at various leading brands, including Caraway. Ashley shares her experience from working with subscription services to one-time purchase models and how creating a strong, resonant brand is key to success. Jess and Ashley dive into the impo…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#337 - From Amazon to TikTok: Navigating the Next E-Commerce Frontier
34:05
34:05
Play later
Play later
Lists
Like
Liked
34:05
Mina Elias is a multiple 7-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, a full-service Amazon agency. With his extensive experience in helping brands thrive on Amazon, Mina brings valuable insights to the conversation around expanding to emerging platforms like TikTok Shop and navigating the e…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Sweet Solutions to the Pollinator Crisis with Darko Mandich of MeliBio
27:57
27:57
Play later
Play later
Lists
Like
Liked
27:57
Keith Anderson is joined by Darko Mandich, founder of MeliBio, a sustainable plant-based honey alternative. Together, they discuss the importance of new sustainable alternatives to industries that impact both the environment and animal welfare, contrasting conventional approaches with the innovative practices of MeliBio regarding the commercial con…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Power of Purpose-Driven Brand Stories with David Aaker
43:36
43:36
Play later
Play later
Lists
Like
Liked
43:36
In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humani…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Episode 75 - AI, Diversity, Sustainability, and the Power of Creative Thinking in the Mobile Industry, with Lara Dewar, CMO of GSMA
42:30
42:30
Play later
Play later
Lists
Like
Liked
42:30
"I think marketing really needs to be recognised as commercially contributive. I think it needs to be recognised as a function that is driving the business forward, that is driving the organisation forward.” Lara Dewar, CMO of GSMA In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Mar…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Building an eCommerce Center of Excellence with Nestlé's Neel Arora
39:10
39:10
Play later
Play later
Lists
Like
Liked
39:10
The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer. Joining PVSB in co-hosting this episode is FMCG Guys host Daniel Torres Dwyer. Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/ Follow Nestlé on LinkedIn at: https://www.linkedin.com…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Exploring Cultural Impact and Innovation in Skincare with Cetaphil's Jerome Brathwaite
21:01
21:01
Play later
Play later
Lists
Like
Liked
21:01
In this episode of Frictionless Marketing, we welcome Jerome Brathwaite, the Global Head of Brand Equity and Marketing for Cetaphil at Galderma. Jerome shares insights from his extensive experience in the beauty and skincare industry, highlighting his role in transforming Cetaphil into a global brand. The discussion covers a range of topics, includ…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Is a ‘right to switch off’ realistic in PR? PRWeek podcast
20:57
20:57
Play later
Play later
Lists
Like
Liked
20:57
The right for PR practitioners to ‘switch off’ from work emails and phone calls out of contracted hours is just one of the topics discussed on the latest PRWeek UK podcast. This week’s Beyond the Noise podcast is hosted by PRWeek’s editor-in-chief, Danny Rogers, and features news editor Siobhan Holt and senior reporter Evie Barrett. Beyond the Nois…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Unlocking Profitable Growth with a Marketing Ecosystem
7:06
7:06
Play later
Play later
Lists
Like
Liked
7:06
We chat a lot about the power of a marketing ecosystem on this podcast. But what does one look like in practice? In this episode, Angela takes you step-by-step through a real-world example of implementing a marketing ecosystem. Mentioned in This Episode: Get Angela's Book: Your Marketing Ecosystem Let’s Connect! Be the First to Know When Episodes a…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Penn State Panel | Dana H. Born (US Air Force), Wanda Bryant Hope (Johnson & Johnson), and Paula Garcia Todd, (IFF)
1:05:00
1:05:00
Play later
Play later
Lists
Like
Liked
1:05:00
For this week’s episode, The CMO Podcast returns to Penn State University–Jim's MBA alma mater–for a live panel discussion on authentic leadership. This panel wrapped up another successful annual Alumni Leadership Connections Conference in Happy Valley. Joining Jim on stage for the Authentic Leadership panel are three fellow alumnae: Dana H. Born, …
…
continue reading
Frank Castaneda has that classic story of moving from a grocery store clerk to director of category management. Learn how throughout the journey, he always remembered the basics while becoming a leading trusted advisor.By Studio Xerxes
…
continue reading