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Digitally Irresistible

Bernie Borges, V.P. Global Content Marketing at iQor

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On the Digitally Irresistible podcast, we cover the optimization of digital technologies and irresistible people that influence both employee and customer experiences. We feature professionals who are passionate about delivering a great customer experience. Brought to you by iQor and hosted by Bernie Borges, Vice President of Global Content Marketing.
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The world is changing quickly. What do you need to know and do in order to be successful now and in the future? Join futurist, best-selling author, and speaker Jacob Morgan as he interviews some of the world's top business leaders, educators, and authors. From leadership to employee experience to the future of work, get the insights and the tools you need to succeed and thrive at work and in life. If you want to future proof your career and your organization then this is the show for you!
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Don't miss a thing. Hear directly from leading brands and platforms about the challenges and opportunities facing marketers today. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entre ...
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Leadership With Heart

Heather R. Younger, J.D.

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Would you like to uncover how Leaders with Heart lead their teams and engage and retain them in the process? Join Heather R. Younger, J.D., the best-selling author of The 7 Intuitive Laws of Employee Loyalty, The Art of Caring Leadership, and The Art of Active Listening. Heather is the Founder and CEO of Customer Fanatix. Join her as she interviews amazing leaders from all over the world and all walks of life to find out what drives them to be more emotionally intelligent leaders with winnin ...
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Are you striving to build a high-performing marketing team that accelerates growth for your organisation? Dive into the insights and strategies of award-winning former Chief Marketing Officer (CMO), Ty Hayes, and leading CMOs and experts. This podcast is designed specifically for marketing leaders seeking to optimise their team's performance to drive unparalleled results. Tune in to: - Unlock secrets from top CMOs on how they’ve crafted dynamic marketing team structures and built modern capa ...
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Author of the book 'The Brain-Based Boss', people engagement expert (and humorist) Terry Williams talks workplace cultures and leadership. Provocative thinking about the past, present and future of work. Tools, tips and techniques on what makes people tick (and stick.)
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It’s one thing to talk about turning around a company, a team, or a person, but how do you actually do it? Oscar Munoz is the former CEO and Chairman of United Airlines and is responsible for one of the greatest turnarounds in airline history! In this episode he gets into the details and strategies he used to achieve success during his tenure. ____…
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Today we’re going to talk about customer research, and how to do customer research in a nimble, agile way and still be incredibly effective, as well as how the practice of customer research is evolving in the age of AI. To help me discuss this topic, I’d like to welcome Todd Horvitz, Head of Insights, Business Computing and Software. Resources Get …
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In this insightful podcast episode, Anita Brikman, President and CEO of the Plasma Protein Therapeutics Association (PPTA), shares her compelling career journey bridging healthcare advocacy and association leadership. With a background as a news anchor and medical reporter, Anita discusses the transformative shift into healthcare associations, emph…
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When Oscar Munoz took over as the CEO of United Airlines, the company was in complete chaos. There were issues with unions, the financials weren’t looking good, customer complaints were damaging the brand reputation, and the company had gone through 8 CEOs in 10 years! During his time as CEO he managed to turn things around, securing employee and c…
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The total number of solutions in the martech Lumascape has grown to more than 11K in 2023, representing almost 7,000% growth in the space in just 12 years. The result of this growth has created too many data silos bringing massive challenges in integrating data and cleaning data to use for analytics and AI. Today we’re going to talk about data and …
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Believe it or not you can have TOO MUCH EMPATHY. I know, it sounds strange to think about but after listening to today’s podcast you’ll see why. Even though your empathy is well-intentioned, doing it excessively can blur personal and professional boundaries. This can only make tough decisions harder and lead to personal burnout. It begins by differ…
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Today we’re going to talk about effective management of teams, even when that means you need to “unmanage” them - and we’ll talk a lot more about what that means. To help me discuss this topic, I’d like to welcome Jack Skeels, CEO & Founder of AgencyAgile and author of the book Unmanaged: Master the Magic of Creating Empowered and Happy Organizatio…
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Building and Sustaining Memberships Through Excellent CX This week we welcome Jennifer Blevins to the Digitally Irresistible podcast. Jennifer is the senior vice president of member engagement and relationship management at Wespay, a payments association that guides its members with insights on best practices, business solutions , strategy, complia…
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This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover: How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategi…
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Today, we're diving deep into the role of brands in today's socially conscious market. We'll explore the intricacies of engaging with social issues, navigating the challenges of fragmented audiences, and the importance of a brand crafting and owning its narrative. These discussions are crucial for understanding how major brands approach their publi…
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In this episode of the Copilot Studio Podcast we dive into the latest advancements in AI-powered collaboration and process automation with Jeff Teper of Microsoft. Discover how companies are transforming their workflows and the pressures of innovating in a tech-driven market. - Jeff Teper shares insights on how Copilot, including Microsoft Teams bo…
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In this podcast, Heather introduces the concept of Caring Leadership and its impact on organizational success. She highlights the challenges faced by businesses due to employee disengagement and turnover, emphasizing the importance of leaders who genuinely care about their team members. Heather discusses findings from a study by her company, Employ…
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Every leader is trying to driving innovation inside of their organizations, but that’s easier said than done. Uri Levine is the co-founder of Waze, which sold to Google for $1.1 billion. He’s also the first board member and investor of Moovit (Waze but public transportation) which Intel acquired for $4 billion! It’s safe to say that Uri knows a thi…
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As we talk about a lot on this show, organizations are investing in AI technologies more than ever and integrating them into existing systems to train sales and revenue teams to help their connections with audiences. However, despite its advancements, significant missed opportunities exist in maximizing AI’s potential. Today we’re going to talk abo…
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Tom Arbuthnot, a Microsoft MVP and founder of Empowering Cloud, discusses the use of AI copilot in Microsoft Teams and other applications. He emphasizes the importance of training and understanding different use cases for copilot to be effective. Tom also highlights the need for users to consciously change their habits and expectations when using A…
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You’ve heard of IBM, but did you know that it was once on the verge of bankruptcy? One man, a cookie salesman, was able to turn the company around and keep it from collapsing. In today’s leadership spark, we’ll explore the remarkable turnaround of IBM in the 1990s under the leadership of Lou Gerstner, Former CEO of IBM. Lou, an outsider with a back…
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Today we’re going to talk about optimizing the patient experience by looking at ways to optimize the operational efficiency—and in this case the operating room efficiency—at hospitals, by using machine learning tools. We’ll also talk about several other use cases for AI and ML in healthcare. To help me discuss this topic, I’d like to welcome Michae…
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There is no question that greater reliance on predictive analytics, enhanced automation, and the capabilities of generative AI are helping to shape the enterprise of tomorrow. Today we’re going to talk about building the self-optimizing enterprise, and how data, collaboration, and workflow optimization work together to create an organization where …
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In this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing. The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education. Ty explains how…
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In this podcast episode, Heather recounts her early inspiration from Reverend Jesse Jackson's compelling speeches, sparking a desire to communicate with impact. Initially steering towards law, she discovered her passion for public speaking through feedback in mock trials. Transitioning through diverse career paths, Heather honed her skills, drawing…
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Do you feel like people don’t want to work anymore? In today’s episode Jason and I have a friendly spar on what’s going on with today’s workforce and if the our work ethic is in collective decline. We also explore how social media trends are shaping the workforce, the importance of focusing on career growth, and four phases of change that we all go…
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Is the future of research and content creation a chatbot? With all of the commotion that ChatGPT has created, several industries, including the marketing industry, are evolving to utilize some of the things that make generative AI technologies so interesting and captivating, to make them useful for research and creation of meaningful content. Today…
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Have you ever wondered why good employees leave, even when they’re well-paid? It’s a puzzle many leaders face. In today’s leadership spark, we’ll dive into the three key factors that drive employees away, beyond salary: lack of growth opportunities, poor relationships with their leaders, and inadequate work-life integration. It’s important to addre…
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We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talkin about reimagining retail for the omnichannel consumer. Today we’re going to talk about how brands big and small can best use generative AI to drive revenue. To help me discuss this topic, I’d like to welcome Assa…
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Welcome to the latest episode of iQor’s CX Labs Digitally Irresistible podcast where we delve into the world of organizational development with Mark Monaghan, vice president of organizational development at iQor. Mark shares insights on the components of organizational development, as well as heartwarming examples of employees whose careers have be…
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We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talk about reimagining retail for the omnichannel consumer. In the retail world, social media virality blows up brands overnight, but a great supply chain strategy is critical to keeping customers. So much so, 77% shopp…
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In this episode, we delve into the intricacies of "Culture Collision," a phenomenon where there's a significant disconnect between leadership and customers, resulting in declining sales, lost profits, and negative impacts on local communities. From startups to established corporations, no organization is immune to this challenge, which demands urge…
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What’s the secret behind the communication strategies of successful leaders? Unlocking your ability to recognize different conversation styles, will leave you best equipped to face challenges ahead. Today I am joined by Charles Duhigg, a Pulitzer Prize-winning reporter and bestselling author of “The Power of Habit” and “Smarter Faster Better,” who …
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We are here at eTail Palm Springs in Palm Spring, California and talking about all things retail, e-commerce, AI, and more. While we’ve talked quite a bit about the cookieless future on this show, and even though the impending deadline of third-party cookies may get pushed back… again… it is still happening, and marketers and advertisers need to fi…
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Are you struggling to build trust within your team? Trust is crucial for effective teamwork. In today’s leadership spark, I explore four key strategies to enhance trust, drawing insights from expert CEOs, researchers, and psychologists. I’ll explore the power of vulnerability in trust, sharing your own challenges, acknowledging emotions, and the im…
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Recorded live at eTail Palm Springs in Palm Spring, CA. We are talking about all things retail, e-commerce, AI, and more. My guests today can talk about all of this and we’re going to talk specifically about the importance of getting better insights to understand customer behavior, perform media mix modeling and more with third-party data becoming …
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As companies continue to boast AI investments, marketers are struggling to keep up, according to a recent report from customer engagement platform Braze, which finds that less than 50% of marketers are using or intend to use AI in their everyday tasks. At the same time, cross-functional team collaboration is at a standstill, with only 1% of custome…
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In today's episode, we delve into the intricate dynamics of "Culture Clash" within organizations, where unexpected events like mergers or layoffs disrupt the harmony between leadership and employees, sending shockwaves through the company and impacting customer satisfaction. As an advocate for effective leadership and organizational well-being, I s…
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Why did Blockbuster really go bankrupt and what did Google have to do with it? Today I'm joined by James Keyes who is the visionary CEO behind three mega successful companies: 7-Eleven, Blockbuster, and Wild Oats. He's also the author of "Education Is Freedom: The Future Is In Your Hands." Today we're exploring how Jim increased the shareholder val…
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Today we’re going to talk about the impact of AI on Chief Marketing Officers, as well as personalization and how, with the help of AI, it might finally be the year of personalization. To help me discuss this topic, I’d like to welcome Amanda Cole, CMO at Bloomreach, as well as an Executive Board Member at the MACH Alliance. Resources Bloomreach web…
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Do you ever question your own abilities and feel like a fraud, despite your achievements? You're in the company of many, including top executives, who grapple with imposter syndrome. In today's leadership spark, we delve into four effective strategies to conquer this challenge: bolster your confidence by supporting actions with data and stories, us…
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Welcome to our first March Madness episode - and in the spirit of this, today we’re going to talk about the customer journey and experience in an industry that has one of the highest velocity of transactions, yet with very little differentiation between brands. The iGaming industry, which includes sports betting and online casinos is often looked a…
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iQor's Active Learning Approach in Business Process Outsourcing Creates Irresistible Employee and Customer Experiences On this episode of iQor’s CX Labs Digitally Irresistible podcast, iQor Senior Manager of the Active Learning Classroom Tarisse Grant-Shelton explores the evolution of training and development at iQor, a business process outsourcing…
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Andy Huneycutt, an enterprise collaboration specialist, discusses the benefits and use cases of Copilot, a generative AI tool by Microsoft. He explains that Copilot is a semantic search engine tied to a large language model that can assist with content generation, summarization, and research. Andy shares examples of how Copilot can be used in Micro…
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Today we’re going to talk about AI’s incorporation into both existing and new digital transformation initiatives, and what some of the implications are when doing so. We’ll also be touching on some of the ideas in Infinum’s recent report, Beyond Buzzwords: Decoding the Digital and AI Revolution. To help me discuss this topic, I’d like to welcome Jo…
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Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. Ty shares his definition of BAU work being the routine, repetitive work that t…
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In this episode, Heather delves into the often overlooked threat of "Culture Slip" within organizations, where even the most well-intentioned companies can fall victim to its subtle erosion of workplace culture. Through three key steps rooted in the principles of Caring Leadership, she explores how leaders can identify and combat Culture Slip befor…
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