Have you been hesitating going all-in on your business vision? In this episode, I chat with Med Spa Advantage member, Kris Pritchard about going after big goals, building a team, expanding locations and going all-in on your vision. Kris is a board-certified Family Nurse Practitioner and the owner of Deja You Medical Aesthetics based in Navarre, Flo…

Ever experience that heart-sinking sensation when your trusted tech goes haywire? That's precisely where my tale begins this week, with my Sony 24mm 1.4 GM lens throwing a wrench into my creative process. Yet, it's not all gloomy skies; Heather's infectious positivity is a ray of sunshine that transforms the YouTube Huddle Up community into a space…

"My team struggles to sell." "I can't seem to get my staff on the same page." "I'm struggling to keep my staff accountable...or to know even where to start with accountability." "I don't know who to hire next?" If you struggle with any of these questions, you are going to want to grab a notepad and a pen to take notes for my interview with Med Spa …

We've each had some recent creator experiences that have shifted some thoughts about creating on YouTube in 2024 (but don't worry, they're all good things!). 🟣 CONNECT WITH HEATHER — My Vlog Channel: http://www.youtube.com/heatherjustcreate My Tutorial Channel: http://www.youtube.com/heatherramirez Instagram: http://www.instagram.com/heatherjustc..…

Heather's brother Kevin just passed the 100K milestone on YouTube with his design and animation channel and is here to share some of what he's learned over the past few years as a former Disney Imagineer turned YouTube Creator. Kevin's Channel: https://youtube.com/kevandram 🟣 CONNECT WITH HEATHER — My Vlog Channel: http://www.youtube.com/heatherjus…

Let's chat about some tools and tricks of the creator trade along with an unexpected turn into the world of retro gaming! 🟣 CONNECT WITH HEATHER — My Vlog Channel: http://www.youtube.com/heatherjustcreate My Tutorial Channel: http://www.youtube.com/heatherramirez Instagram: http://www.instagram.com/heatherjustc... Website: http://www.heatherjustcre…

(This is an AI generated description, we just wanted to see what it would do 😁 ) Gather 'round at the couple's table for a content creators' soiree, where the spontaneous serenades of Heather and the dynamic aura of February set the scene. Our live audience gets a warm virtual hug, with a shoutout to friends like Spire Lab and Home Sick Mac, who've…

Creating online is tricky. How do you manage and handle those little insecurities that can pop up and get in the way? 🟣 CONNECT WITH HEATHER — My Vlog Channel: http://www.youtube.com/heatherjustcreate My Tutorial Channel: http://www.youtube.com/heatherramirez Instagram: http://www.instagram.com/heatherjustc... Website: http://www.heatherjustcreate.…

To get bigger results you sometimes have to start placing bigger bets. In this episode of the podcast, I talk with my client Andrea Ramirez. Andrea owns AME Med Spa just outside of Austin, Texas. She shares how she's been able to make bold investments in her business that have really paid off. She's 4x'd her revenue since the summer time. You're go…

Growth comes down to the systems you install in your business. Before our clients work with us, many of them rely heavily on the owner's ability to delivery, sell and market. Unfortunately, this is unsunstainable. In this episode, we chat about which 3 systems you need to focus on first for rapid growth. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’…

What is the #1 thing our most successful clients have that helps them create exponential growth in their businesses. We're talking the type of growth that has them: ✔️ Go from $30K months to $200K months in just over a year. ✔️ Hit $300-400K months without overwhelm and craziness. ✔️ Hit $150K months in their first year of business. ✔️ Quickly star…

Today we're talking about the psychology behind selling comprehensive packages rather than customized treatment plans. If you've been on the fence as to WHY comprehensive signature packages is the right strategy for you med spa's menu, then this episode was recorded with you in mind. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that off…

I almost quadrupled my revenue from 2022 to 2023. With that being said in today's episode, I was reflecting on if I was trying to diagnose the one area that I could have improved upon that could be impacted in multiple areas for 2024. For me, that word is “speed.” Not hustling harder. Not lacking intentionality. Speed to me is when I look at our gr…

It's the first show of the new year! 🟣 CONNECT WITH HEATHER — My Vlog Channel: http://www.youtube.com/heatherjustcreate My Tutorial Channel: http://www.youtube.com/heatherramirez Instagram: http://www.instagram.com/heatherjustc... Website: http://www.heatherjustcreate.com 🟣 CONNECT WITH TOM — YouTube: http://www.youtube.com/tombuck Instagram: @soda…

Where are all of these platforms headed and what's here to stay vs. what's trendy? 🟣 CONNECT WITH HEATHER — My Vlog Channel: http://www.youtube.com/heatherjustcreate My Tutorial Channel: http://www.youtube.com/heatherramirez Instagram: http://www.instagram.com/heatherjustc... Website: http://www.heatherjustcreate.com 🟣 CONNECT WITH TOM — YouTube: h…

I might be a CEO, but I’m human, too. So how do I look at optimizing my busy personal life to also optimize myself as the CEO of my business? In today’s episode, I get personal and review 12 items on how to allow you to grow your business and intentionally show up in my business while balancing your personal life. Ready to apply some of these impac…

Today's episode we're diving into some of the most common questions I get asked about customer acquisition. What marketing channels are the "best?" What's currently working in 2024? Where would I invest my dollars (plus, the inside scoop on where I currently pay to play) if I were you. And so much more! Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’r…

Today’s episode we’re chatting about how we’re going to help our clients get BIG results in 2024. These are the KEY areas that will really move the needle faster than some other areas you could be focusing on. If you're looking to create BIG results in 2024 you won't want to miss the episode. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa…

Looking for a BIG up level in your business in 2024? If so, you're going to need support in order to attain it. If you didn't, you would already have created those results in 2023. In this episode, I bring on our Strategy Consultant, Ashleigh Ramshaw, to talk about how to decide on what type of support is needed for big growth personally and profes…

It's Tom's birthday! 🥳 🟣 CONNECT WITH HEATHER — My Vlog Channel: http://www.youtube.com/heatherjustcreate My Tutorial Channel: http://www.youtube.com/heatherramirez Instagram: http://www.instagram.com/heatherjustc... Website: http://www.heatherjustcreate.com 🟣 CONNECT WITH TOM — YouTube: http://www.youtube.com/tombuck Instagram: @sodarntom…

Today you're in for a treat. In this week's episode, we're letting you tune in to a replay of our The Blueprint to Selling Premium Aesthetic Packages training. Discover the strategies to packaging and selling premium aesthetic services like hot cakes this Q4. Get ready to meet (and exceed!) your end-of-year sales goals! Master the art and science o…

Looking for more customers in the door of your med spa? Today we're talking about why focusing on getting more customers/patients in the door isn’t the best growth strategy. Now if you’re a med spa in your first year, then yes, focusing on getting your first patients in the door is a must for you. But if you’re even a moderately busy med spa here’s…

"We care about being a cost-effective option for your aesthetic treatments," she said. In this episode, we deep dive into why focusing on being "affordable" is costing you more than you think. How to recognize if this is showing up for you, your team and staff. Which ultimately limits your ability to grow profits and results for your patients or cl…

Is there a "best" personality type for YouTube? How can you build a creator workflow that suits your specific personality the best? Cat Mulvahill joins us this week to dive into the world of Enneagram types, what they mean, and how understanding them can help you better understand yourself and others. Cat's channel: https://www.youtube.com/@CatMulv…

Leveling up for big growth in your business takes courage. And courage doesn't always feel like rainbows and daises. In fact, courage means feeling the fear and doubt and taking massive action anyway. We're in the middle of a BIG level up year at The Med Spa Advantage. In this episode, we talk honestly about what it takes to level up and how you ca…

Embarking on the journey to be a YouTube creator definitely has it's ups and downs, but there are also a lot of things that no normal person is prepared for when putting yourself in front of a global audience. So let's talk about it! 🟣 JOIN OUR COMMUNITY! JUST CREATE MORE! 🟣 CONNECT WITH HEATHER — My Vlog Channel: http://www.youtube.com/heatherjust…

What have we learned over the years that we'd love to share with younger versions of ourselves? 🟣 JOIN OUR COMMUNITY! JUST CREATE MORE! 🟣 CONNECT WITH HEATHER — My Vlog Channel: http://www.youtube.com/heatherjustcreate My Tutorial Channel: http://www.youtube.com/heatherramirez Instagram: http://www.instagram.com/heatherjustc... Website: http://www.…

Do you struggle to believe that your market and current patient base will actually pay for premium aesthetic packages? You're not alone. In this episode of the podcast, Heather interviews Med Spa Advantage member, Dr. Tanya Williams. Dr. Williams is the owner of Innovate Med, a direct primary care, weight loss and aesthetic practice located in Dodg…

Your brand is not your logo or colors or fonts. While these assets can help communicate your brand. They are not what ultimately define your brand. Becoming a powerhouse med spa brand in your market will require you to think beyond just a pretty logo and branded photo shoots. In this episode of the podcast, we discuss 6 counterintuitive ways to bui…

What's the impact of age on creativity? A MUST READ! The Creative Act by Rick Rubin https://amzn.to/3toF0dC 🟣 JOIN OUR COMMUNITY! JUST CREATE MORE! 🟣 CONNECT WITH HEATHER — My Vlog Channel: http://www.youtube.com/heatherjustcreate My Tutorial Channel: http://www.youtube.com/heatherramirez Instagram: http://www.instagram.com/heatherjustc... Website:…

Let's dive into a discussion about creativity – what is it, where it comes from, and how it can impact everything we do, even if it's not immediately obvious as being a creative act. A MUST READ! The Creative Act by Rick Rubin https://amzn.to/3toF0dC 🟣 JOIN OUR COMMUNITY! JUST CREATE MORE! 🟣 CONNECT WITH HEATHER — My Vlog Channel: http://www.youtub…

With the rise of AI tools allowing content farms to create dozens of videos each day catered perfectly to "The Algorithm™", what does that mean for a regular 'ol human who creates content? 🟣 JOIN OUR COMMUNITY! JUST CREATE MORE! 🟣 CONNECT WITH HEATHER — My Vlog Channel: http://www.youtube.com/heatherjustcreate My Tutorial Channel: http://www.youtub…

It's been a while, so pull up a chair and let's catch up! 🟣 JOIN OUR COMMUNITY! JUST CREATE MORE! 🟣 CONNECT WITH HEATHER — My Vlog Channel: http://www.youtube.com/heatherjustcreate My Tutorial Channel: http://www.youtube.com/heatherramirez Instagram: http://www.instagram.com/heatherjustc... Website: http://www.heatherjustcreate.com 🟣 CONNECT WITH T…

Considering bringing in a new device or product? In this episode, we unpack 5 key things to consider to ensure you launch it profitably. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then con…

When I ask med spa owners what their biggest costs are they usually respond with something overhead related... "Team" "Products" "Technology cost/leases" "Rent" "Marketing" In this episode, we chat about the most expensive, sneaky, hidden costs preventing you from growth. Overhead costs are nothing compared to these expenses. Enjoy! MENTIONED IN TH…

In this episode, we are unpacking how to crush your Q4 goals! I'm also hosting a special Live Workshop that you won’t want to miss: Close Q4 with a Bang! The Blueprint to Selling Premium Aesthetic Packages: Discover the strategies to packaging and selling premium aesthetic services like hot cakes this Q4. Get ready to meet (and exceed!) your end-of…

Some exciting announcements! Plus, I take you behind the curtains of what's going on inside The Med Spa Advantage. Why I decided to go into a business partnership for Aesthetically CRM. And so much more! Emjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages …

In this episode, we unpack the 8 essential mindset shifts for becoming a successful business leader. If you're confused at what to do next in your business. If your revenue has plateaued. If you feel like you're in a constant state of overwhelm. Then this episode was recorded with you in mind. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med sp…

Learn the strategy I used to sell $1000's of dollars in retail skincare sales every month. This is a replay of the Predictable Retail Revenue Formula episode from over two years ago. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typicall…

Habits are the building blocks for success. You've likely heard this before. Habits are also the building blocks for failure. In this episode, I’m going to unpack some habit hacks to create a business that thrives while also having the health and lifestyle you want. Enjoy! MENTIONED IN THIS EPISODE: ✔️ James Clear's book Atomic Habits:Tiny Changes,…

Does your med spa or practice have a leaky bucket? In today's episode, we discuss two key areas where many aesthetic practices leave an enormous amount of money on the table. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically betwee…

There is one type of cost that most of you are not aware of when it comes to your business. MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love…

It’s not unusual for some of you to experience a slump in your sales in the summer months. Many of our clients expect the volume of clients or patients to go down in the summer months. In this episode, we chat about strategies for avoiding the Summer sales slump. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and l…

At a loss for why your sales aren't higher? Is your first inclination is to think that you need more clients or patients in the door? If so, then this episode is for you. We've had many of our Med Spa Advantage clients have record-breaking sales days in the last few months. and it isn’t because they doubled their volume of client and patient visits…

Today I want to share with you a simple exercise to help direct your offer, marketing and selling efforts. Your business in its simplest form is designed to deliver an offer. You just need effective marketing, selling and delivery systems around a COMPELLING offer to succeed in your practice or clinic. In this episode, we unpack how to build compel…

Do you feel like no one hears your marketing messages? Then you may have an under-communicating problem In this episode, we unpack how to leverage over-communicating in order to grow your medical aesthetic spa. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic pa…

Today we’re talking about hunter and farmer marketing strategies. Both are valid strategies in any small business owners marketing plan. In this episode, we unpack how to leverage both to get the most out of your marketing efforts. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell…

For years, I believed the notion that quality trumps quantity. Unfortunately, this sentiment keeps far too many of you playing small and stuck in procrastination. In this episode, we unpack how to leverage quantity in order to create and develop quality services, marketing and experiences for our patients and clients. Enjoy! MENTIONED IN THIS EPISO…

Marketing and selling a crappy offer can feel like an uphill battle. Compelling and demand-worthy offers make growing your business so much easier. In this episode, we unpack how to create offers that differentiate and have your customers lining up throwing their money at you. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers inj…

Oftentimes in life and business, the growth opportunities are in the areas where we need to apply constraint and boundaries. Growing will involve NOT doing the things that got us to where we are currently. And not doing those things will feel unnatural and uncomfortable. In this episode, we unpack 10 things you will want to stop doing in order to g…