Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#171: Getting Unstuck (feat. Amy Porterfield)—Can You Launch Your Online Course with Zero Audience?
38:51
38:51
Play later
Play later
Lists
Like
Liked
38:51
You're sitting on a goldmine of knowledge—and you know you could package it up into an online course and help people. But every time you think about actually doing it, you hit a wall. You don't have an audience. You have no idea how to find people who'd actually pay for your course. It all feels too overwhelming, and you're starting to think it's j…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#170: Getting Unstuck—How to Keep Your Customers Interested After the Initial Hype Dies Down
24:47
24:47
Play later
Play later
Lists
Like
Liked
24:47
Is your business feast or famine? Are you struggling to maintain consistent sales, even when you know there's demand? This is a common small business challenge—going from "everyone wants it" to crickets. So how do you keep the momentum going and turn those crickets into a steady hum of excited buyers? As part of our Getting Unstuck series, today’s …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#169: Getting Unstuck—What Should You Do When Haters Cause a PR Nightmare for Your Brand?
24:05
24:05
Play later
Play later
Lists
Like
Liked
24:05
Your reputation is everything. It's the lifeblood of your business. But what happens when nasty rumors start to circulate? It can feel like an unfair fight. The fear, the uncertainty, the damage to your brand... it's a nightmare! And when your integrity gets called into question, it’s a gut punch and you may not be sure how to fight back. So what s…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#168: Getting Unstuck—How to Fund Your Startup When You're Strapped for Cash
34:17
34:17
Play later
Play later
Lists
Like
Liked
34:17
Being a scrappy entrepreneur is all about making the most of what you have. But when it comes to funding your business, it's easy to feel like you've hitting a brick wall. Financial realities can make your dream of starting a business seem unlikely, or worse: completely impossible. Have hope, heromaker! If you're bootstrapping your startup, you jus…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#167: Getting Unstuck—How to Find Your Tribe and Market to a Niche Audience
19:22
19:22
Play later
Play later
Lists
Like
Liked
19:22
If you're targeting a niche market, reaching the right audience can feel tricky. Common marketing advice may work for some (or even most) companies, but it just doesn't seem to resonate with your unique customer base. For marketers and business owners in specialized industries, like tourism or art, success depends on connecting with a specific grou…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#166: Getting Unstuck—Your Website's Secret Flaws (And How to Find Them)
30:39
30:39
Play later
Play later
Lists
Like
Liked
30:39
Is your marketing falling flat, even when you’re putting in the work and following all the best advice? You've read the books, listened to the podcasts, and implemented the strategies, but you're still not seeing the results you want. It can be a frustrating puzzle, especially for those who’ve invested time and energy learning solid marketing frame…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#165: Getting Unstuck—Solving the Lead Generation Puzzle
22:05
22:05
Play later
Play later
Lists
Like
Liked
22:05
You’ve probably heard the saying, “If you build it, they will come.” But that's simply not true when it comes to business. It actually takes a great deal of strategy and effort to get customers. And the stress of not having enough leads can crush anyone’s spirit, especially when you know your product is top-notch. Rest assured, the problem isn’t yo…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#164: Getting Unstuck—6 Tips to Deliver a Better Presentation that Closes More Sales
25:41
25:41
Play later
Play later
Lists
Like
Liked
25:41
You've spent hours perfecting your pitch, confident that this time, you'll convert your audience into enthusiastic customers. But once again, the response is lukewarm, and nobody buys. What gives? If this scenario sounds familiar, then this episode is for you! We’ve heard from many marketers and business owners who found themselves frustrated after…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#163: Get Your Audience From “Don’t Care” to “Buy Now” With Better Copy
32:10
32:10
Play later
Play later
Lists
Like
Liked
32:10
Too many businesses, whether large or small, established or new, make the mistake of leading with their own story. In other words, they’re trying to tell their audience all about what makes their business so great — and then they’re confused when their audience reacts with a shrug and says, “I don’t care.” How can businesses reach new customers whe…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#162: Let’s Have a Heart to Heart: How Is Your Well-Being Affecting Your Creative Work?
31:39
31:39
Play later
Play later
Lists
Like
Liked
31:39
It’s hard to do creative work when you feel burned out and spread thin. But for many talented people, this is exactly what happens. You’re good at what you do, so more and more people seek you out. Your workload grows, and before you know it, you can easily lose touch with the passion and purpose you once had. Burnout sets in, and if you’re not car…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#161: How to Handle Objections the StoryBrand Way
32:52
32:52
Play later
Play later
Lists
Like
Liked
32:52
If you’ve done any kind of sales or marketing, you know that handling customer objections is a huge part of the job. Unfortunately, most companies have a hard time overcoming objections and helping customers see the value they have to offer. The result? They become sales-ey and lose sight of the goal: serving their customers. In today’s episode, J.…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#160: From Local to Global—How to Adapt Your Message for International Audiences
28:40
28:40
Play later
Play later
Lists
Like
Liked
28:40
Is your business hitting roadblocks with international marketing? Cultural differences, language barriers, and varying consumer behaviors can pose big challenges for any brand. Marketers often find themselves at a loss, struggling to adapt their messaging and strategies to resonate with diverse audiences. This usually leads to underperforming campa…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#159: From Complicated to Concise—The Formula for a Flawless Marketing Pitch
34:45
34:45
Play later
Play later
Lists
Like
Liked
34:45
Why does talking about your business sometimes feel like explaining rocket science to a 5-year-old? If your message is drowning in technical terms or marketing speak, you might just be alienating your audience instead of drawing them in. Countless businesses find themselves tangled in jargon that might impress a fellow expert but leaves potential c…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#158: The Right Way to Woo Your Customers (And Keep Them Coming Back For More)
28:54
28:54
Play later
Play later
Lists
Like
Liked
28:54
Most people wouldn't accept a marriage proposal on the first date. They want to get to know the person before making a commitment. In the same way, customers don't like it when a business quickly tries to sell something right after meeting them. And when customers recoil from a hasty sales pitch, the business loses an opportunity they may never get…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#157: How to Turn Sales Team Feedback into Marketing Gold
28:31
28:31
Play later
Play later
Lists
Like
Liked
28:31
Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before Friday, May 24th for our upcoming training in July at StoryBrand.com/ApplyNow. -- In most businesses, there’s a major disconnect…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#156: How to Convert Customers Stuck On the Fence
28:05
28:05
Play later
Play later
Lists
Like
Liked
28:05
Everyone procrastinates. It’s a thing. These days, people have more and more tasks to accomplish, while the days seem to get shorter and shorter—so putting things off is a natural end result. But delayed action often leads to inaction. And when your customers keep delaying the decision to purchase your product—sometimes indefinitely—it costs you mo…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#155: Trying to Go Viral? Consistent Marketing is a Smarter Long-Term Strategy (And Here's Why)
29:59
29:59
Play later
Play later
Lists
Like
Liked
29:59
Can one viral moment make your business an overnight sensation? Many business owners are on a chase. They're looking for that single big marketing hit that'll make their brand instantly famous. They throw everything into one campaign, hoping it'll go viral and bring in loads of customers. But more often than not, this just ends up in disappointment…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#154: Why Your Brand Story Should Be Less About You And More About Your Customer
37:18
37:18
Play later
Play later
Lists
Like
Liked
37:18
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 7 & 8, 2024: StoryBrand.com/Workshop -- In marketing, there’s always a story to tell. But many business owners forget that it's not their story they should be telling. It's the story of their customer. And when th…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#153: What's More Important in Your Website: Substance or Style?
32:34
32:34
Play later
Play later
Lists
Like
Liked
32:34
Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode wh…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#152: How to Win Attention in a Distracted World
31:17
31:17
Play later
Play later
Lists
Like
Liked
31:17
Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode wh…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#151: How to Keep (and Captivate) the Attention of Prospective Customers
32:14
32:14
Play later
Play later
Lists
Like
Liked
32:14
Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode wh…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#150: The Resource-Wasting Pitfalls of Hasty Marketing and How to Avoid Them
30:15
30:15
Play later
Play later
Lists
Like
Liked
30:15
Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at Story…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#149: Get Win-Win Secrets from the Top Marketing Pros
24:17
24:17
Play later
Play later
Lists
Like
Liked
24:17
Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at Story…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#148: The Power of a One-Liner to Unite Your Team and Transform Your Marketing
22:54
22:54
Play later
Play later
Lists
Like
Liked
22:54
Often the difference between a team that does well and one that doesn’t is how clearly they communicate. For most businesses, it's not that they lack good ideas or hard workers, it’s that their scattered approach to messaging leaves employees confused and customers disengaged. Solving this problem starts with fixing how you talk about what your bus…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#147: StoryBrand for Artists—How to Sell Your Art Without Selling Out
29:00
29:00
Play later
Play later
Lists
Like
Liked
29:00
Artists often find it hard to sell and market their work. They face a big challenge. Art is deeply personal and subjective by nature, so traditional marketing and business strategies don’t always apply. That’s why artists often end up at a crossroads. They’re seeking a path that honors their artistic integrity while also allowing them to bring in a…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#146: Behind the Scenes of a Viral Phenomenon—Jungle’s Marketing Strategy
31:10
31:10
Play later
Play later
Lists
Like
Liked
31:10
Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow. -- Have you ever wondered what it takes to go viral? The answer mi…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#145: Rory Vaden—How to Balance Building Your Personal and Professional Brands on Social Media
34:09
34:09
Play later
Play later
Lists
Like
Liked
34:09
Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow. -- Do you ever get stuck trying to balance your real, everyday lif…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#144: Quenching Thirst, Winning Hearts—How Liquid I.V. Is Using Marketing to Shake Up the Beverage World
30:01
30:01
Play later
Play later
Lists
Like
Liked
30:01
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND GO INTO Q2 WITH A PLAN! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEBRUARY 27 & 28, 2024: StoryBrand.com/LIVE -- These days, having a great product isn't enough. You need to understand what people want and need. That requires keeping your finger on the pul…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#143: Can Teaming Up with Influencers Really Transform Your Brand?
32:41
32:41
Play later
Play later
Lists
Like
Liked
32:41
Finding authentic ways to connect with your followers on social media has become a tough challenge for both brands and influencers. They all want to work together to grow and reach more people, but it's not always clear how to make that happen. This has left a lot of people wondering how to create worthwhile partnerships that actually make an impac…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#142: Is It Time to Launch Your Lucrative Coaching Career? (Business Made Simple Podcast REPLAY)
39:43
39:43
Play later
Play later
Lists
Like
Liked
39:43
Are you an expert in your field—be it business, marketing, or a completely different area—yet unsure how to turn your expertise into a coaching or consulting career? Maybe you're working a corporate job, and even if you got a promotion tomorrow, it would only come with a 10% raise and you still wouldn't be satisfied. If that sounds like you, maybe …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#141: Jeremy Cowart—How to Push Through Creative Struggles
27:26
27:26
Play later
Play later
Lists
Like
Liked
27:26
Marketing requires you to be creative, but that's easier said than done. It's tough to stand out and be different. And the more you try to be unique, the harder it can feel. That’s why many of us feel stuck, comparing ourselves to the big names and wondering how we can ever be as good. This comparison-fueled spiral can happen whether you’re new to …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Coach Builder Limited Series PREVIEW—Your First Step to Starting a Successful Coaching Business
4:50
4:50
Play later
Play later
Lists
Like
Liked
4:50
Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses su…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#140: Inclusivity in Action—How Are You Showing Up For Your Customers?
15:23
15:23
Play later
Play later
Lists
Like
Liked
15:23
Marketing that truly acknowledges and values diversity isn’t just important—it's imperative. Creating a welcoming space for everyone can seem complex, maybe even a bit overwhelming, but it doesn’t have to be. Simple accommodations and thoughtful options can go a long way. So what are some ways businesses are implementing inclusive marketing to make…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#139: Inclusive Marketing—How to Make More of Your Customers Feel Seen
29:27
29:27
Play later
Play later
Lists
Like
Liked
29:27
For many marketers, it's a big challenge to make sure their strategies are inclusive. They understand why it's important, but turning this into real, quantifiable marketing strategies is another story. And if they don't get it right, they risk ignoring a wide range of customers and failing to make everyone feel included. So what are some ways to de…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Turn Your Expertise Into a Thriving Coaching Business—New Business Made Simple Limited Series Coming February 6!
3:49
3:49
Play later
Play later
Lists
Like
Liked
3:49
Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses su…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#138: Webinar Woes? Here's How to Plan and Execute Them Flawlessly
18:05
18:05
Play later
Play later
Lists
Like
Liked
18:05
Struggling to make webinars work for your business? You're not alone. Webinars are a great way to connect with audiences on a deeper level and build more authority around your brand. But many people find themselves overwhelmed by the complexities of creating webinars that grab people’s attention and effectively drive sales. It can be a huge challen…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#137: Amy Porterfield—Are You Sitting on a Digital Course Goldmine?
30:34
30:34
Play later
Play later
Lists
Like
Liked
30:34
Have you ever thought about turning your passion into a profitable digital course? Transforming what you know into a successful online business can be tricky. The online world offers vast opportunities, but trying to package and market your expertise can be overwhelming. It leaves many talented people uncertain about where to begin. So how do you g…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#136: Goal-Setting Genius—How to Use the KISS Method in Your Marketing
14:46
14:46
Play later
Play later
Lists
Like
Liked
14:46
As a marketer, you're no stranger to the tough task of setting good goals and constantly making your strategies better. It's not just about coming up with new ideas, but also deciding whether to stay the course or pivot in a new direction. Sometimes these tasks can be overwhelming and fraught with uncertainty. So what’s the best way to set effectiv…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#135: Michael Hyatt—The Secret to Setting Better Goals (And Actually Achieving Them!)
39:04
39:04
Play later
Play later
Lists
Like
Liked
39:04
Setting goals can be both exciting and scary. If you find yourself setting big goals at the beginning of each year, only to feel overwhelmed and disappointed as time passes, you're not alone. Many people find it tough to stick to their goals, especially when they're afraid of failing. This isn't just about personal goals—it's true for work goals to…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#134: Is Vulnerability a Superpower in Business?
16:57
16:57
Play later
Play later
Lists
Like
Liked
16:57
Our life path rarely follows a straight line, and detours can leave us feeling isolated and embarrassed, especially in the workplace. If your life has taken an unexpected turn, you may not know how to communicate that to the people you work with. In many jobs, the pressure to be fully present and capable can make it feel risky to admit when you’re …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#133: Ashley Menzies Babatunde—How “Real” Should You Be at Work?
34:12
34:12
Play later
Play later
Lists
Like
Liked
34:12
When people work hard to be great at their jobs, they often feel like they have to hide their personal problems, like dealing with loss, relationship changes, or personal setbacks. In jobs where you’re expected to be strong and capable, it's hard to show that you're struggling. This can make people feel alone and ashamed, especially those who are u…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#132: 5 Minute Marketing Challenge—Cast a Vision of Success
19:30
19:30
Play later
Play later
Lists
Like
Liked
19:30
Many businesses fail to show how their products or services can really benefit customers. They focus too much on the technical features, and not enough on the positive outcomes the customer will experience as a result of buying their product or service. This gap in communication means customers often don't see the real value they could get, leading…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#131: 5 Minute Marketing Challenge—Using Failure as Fuel
19:04
19:04
Play later
Play later
Lists
Like
Liked
19:04
Let's talk about the “f” word in marketing that many shy away from, but holds immense power: FAILURE. In marketing, the role of failure is often undervalued and underused, yet it’s the element that—when used correctly—can help your customers see the value of your product or service. To have an impactful message, you must be bold enough to paint the…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#130: 5 Minute Marketing Challenge—Crafting Clear and Convincing Calls-to-Action
16:53
16:53
Play later
Play later
Lists
Like
Liked
16:53
Businesses often find it hard to make calls-to-action that really work in their marketing. This is a big issue because if your call-to-action isn't good, your marketing won't get the results you want. Customers will go where you tell them to, not where you hint or beg them to go. So how do you make sure your message is clear and gets your customers…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#129: 5 Minute Marketing Challenge—Give Customers a Clear Plan
18:57
18:57
Play later
Play later
Lists
Like
Liked
18:57
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- Customers need to know that it’s easy to use your product or service. But a lot of businesses have trouble laying out a clear, easy-to-und…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#128: 5 Minute Marketing Challenge—Be the Guide Your Customers Need
19:00
19:00
Play later
Play later
Lists
Like
Liked
19:00
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- If you’re familiar with the StoryBrand framework, you may know that your customer is the hero, and you get to be their guide. So how do yo…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#127: 5 Minute Marketing Challenge—Solve Your Customer’s Problems
16:38
16:38
Play later
Play later
Lists
Like
Liked
16:38
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- ‘Tis the season when everything can feel a little out of control. We're all splitting focus between our business, our marketing, our famil…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#126: 5 Minute Marketing Challenge—What Do My Customers Want?
20:32
20:32
Play later
Play later
Lists
Like
Liked
20:32
CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND START 2024 OF WITH A PLAN! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- As businesses enter the hectic holiday season, the challenge of maintaining clear and impactful marketing becomes all too real. We recogni…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#125: How to Keep Your Marketing Momentum Alive During the Holiday Rush
20:47
20:47
Play later
Play later
Lists
Like
Liked
20:47
START 2024 WITH A PLAN! CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS. REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING DECEMBER 5 & 6, 2023: StoryBrand.com/LIVE -- Are you feeling the end-of-year pressure? Everyone is stretched for time right now, especially if you’re a business owner. You're trying to main…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#124: How to Stay Genuine in the Age of AI (Insights from INBOUND 2023)
36:15
36:15
Play later
Play later
Lists
Like
Liked
36:15
AI's buzz in marketing has a lot of people feeling panicked, unsure of how to balance technology with genuine human connection. Many marketers are overwhelmed trying to sift through the noise to find what truly resonates with audiences without losing authenticity. So how do we approach AI in a way that makes us feel less scared and more curious? Fr…
…
continue reading